Principles of Entrepreneurship

Entrepreneurship is a very important discipline studied in many colleges, institutes and universities world-wide. Entrepreneurship refers to the ability, willingness and readiness to develop, organise, run, control and manage a business enterprise with the primary motive of making profit while taking into consideration the risks or uncertainties involved.The study of entrepreneurship provides students and businessmen with the necessary expertise to undertake both domestic and international business ventures effectively and efficiently. It also helps them understand the global markets and professional business practices.The purpose of this book is to provide students with the ability to innovate and understand the principal barriers entrepreneurs encounter when penetrating and exiting certain markets or industries. The book also informs students of the deadly mistakes entrepreneurs should avoid especially when making hiring and firing decisions.This book is unique in that it is quite simple to read and understand and it contains the key contemporary entrepreneurial concepts.