Influence of Social Media Usage Intensity, Self-Esteem, and Emotional Stability on Academic Performance of Undergraduate Students

Bachelor Thesis from the year 2023 in the subject Pedagogy - Pedagogic Psychology, grade: B, language: English, abstract: The present study was conducted to investigate the influence of social media usage intensity, self-esteem, and emotional stability on academic performance of undergraduate students. The sample size of the current study was (N = 165). Data was collected from the public sector universities (University of Sahiwal, UOO, and GCUF); and both male and female students were include in the study. Social Networking Activity Intensity Scale, Rosenberg Self Esteem Scale, and Neuroticism subscale of Big Five Inventory were used to measure social media usage intensity, self-esteem, and emotional stability respectively. SPSS-26 was used for the analysis of data. Results showed that social media has negative correlation with academic performance, and self-esteem has no significant impact on academic performance. However, emotional stability showed positive correlation with academic performance. Results also revealed that there were non-significant gender differences in all variables.