TOP
紅利積點抵現金,消費購書更貼心
Worldview Marketing, Unlocking the Secrets to Universal Brand Appeal
滿額折

Worldview Marketing, Unlocking the Secrets to Universal Brand Appeal

商品資訊

定價
:NT$ 1330 元
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點:39 點
商品簡介

商品簡介

In today's interconnected world, the quest for universal brand appeal is more important-and challenging-than ever. "Worldview Marketing: Unlocking the Secrets to Universal Brand Appeal" takes readers on a journey through the evolving landscape of global marketing. This insightful book delves into the principles of cultural intelligence, emotional resonance, and social responsibility, providing a comprehensive guide for brands aiming to connect with diverse audiences.

The book explores the power of authentic storytelling and the importance of building trust and credibility in a skeptical world. It offers practical strategies for digital engagement and innovation, while emphasizing the need for a holistic approach that integrates empathy, adaptability, and continuous learning. From navigating ethical dilemmas to measuring success, "Worldview Marketing" equips marketers with the tools and knowledge to thrive in a global marketplace.

Whether you're a seasoned marketer or a newcomer to the field, this book provides valuable insights and actionable advice to help you craft messages that resonate across cultural boundaries and create meaningful connections with consumers. Discover the secrets to unlocking universal brand appeal and transforming your marketing efforts with "Worldview Marketing."

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

定價:100 1330
無庫存,下單後進貨
(到貨天數約30-45天)

暢銷榜

客服中心

收藏

會員專區