The Pumpkin Spice Economy: Turning Trends into Billions
商品資訊
ISBN13：9798330439416
出版社：INDEPENDENT CAT
作者：Matthew Petchinsky
出版日：2025/09/29
裝訂：平裝
規格：22.9cm*15.2cm*0.5cm (高/寬/厚)
商品簡介
If a latte flavor can spark a global billion-dollar empire, so can your idea.
Every fall, pumpkin spice ignites a cultural frenzy-transforming from a humble coffee flavor into a global brand worth billions. The Pumpkin Spice Economy: Turning Trends into Billions reveals the hidden playbook behind this seasonal powerhouse and shows entrepreneurs how to build their own empires using the same psychological triggers, branding strategies, and licensing models.
From scarcity-driven marketing to brand extensions that print money, this book dissects how seasonal demand creates urgency, how cozy lifestyle branding turns products into rituals, and how licensing and partnerships transform small sparks into unstoppable movements. Packed with case studies, toolkits, and actionable templates, it's more than a story of pumpkin spice-it's a roadmap to turning fleeting trends into lasting fortunes.
Whether you're building a publishing empire, launching consumer goods, or scaling digital products, this book will help you harness cultural moments, engineer demand, and transform ideas into billion-dollar opportunities.
Seasonal wealth is no accident-it's a strategy. Learn how to build yours.
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