Most business books obsess over revenue. This one fixes what revenue is hiding.
Sixty percent of businesses fail in their first five years - not because they aren't generating sales, but because unoptimised processes and poor margin management are silently draining profit. They're filling a bucket with a hole in the bottom.
The Sh!t In The Middle is a practical framework for business owners and operators who are tired of working hard without seeing it reflected in their bottom line. Jason Stockton - founder of Supply'd ERP and former ecommerce lead at PUMA Oceania - built a world-class handcrafted chocolate business that generated consistent sales and barely broke even. The strategy was built on assumptions, not facts.
This book is the guide he wishes he'd had. It walks readers through uncovering why their margins are lying to them, identifying the cash gap hiding in their warehouse, firing unprofitable customers, and replacing the broken processes quietly killing their profitability.
For founders, operators, and business owners ready to stop flying blind and build a business as profitable as it is productive.
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