The World Cup Divided: The Single-Country vs. Multi-Country Hosting Dilemma is the essential guide to understanding one of the most decisive shifts in modern sports management.This book provides a comprehensive and critical analysis of the two dominant hosting models shaping the future of global mega-events. Through in-depth case studies -from Germany 2006 and Qatar 2022 to the pioneering Korea-Japan 2002 and the groundbreaking 2026 North American World Cup.I break down the strategic, financial, and operational realities behind each approach.
Why does this matter now?Because the era of single-nation hosting is being challenged by a new wave of multi-country collaborations, a trend FIFA itself is embracing with the 2030 and 2034 tournaments. This isn't just about sport; it's about diplomacy, economics, sustainability, and global influence. Event managers, government officials, sports strategists, and students need a clear, evidence-based roadmap to navigate this complex landscape.The World Cup Divided delivers exactly that:
- A structured comparative framework evaluating governance, legacy, finance, fan experience, and political impact
- Actionable insights for organizers planning bids, managing events, or mitigating risks
- Forward-looking analysis of trends that will define the next generation of Sports Mega-Events
Whether you're a sport management student, a policy maker, a consultant, or a football federation leader, this book equips you with the knowledge to make smarter decisions, and to understand the high-stakes game behind the game.
