商品簡介
Global Financial Behaviour: Culture, Digitalization, and SustainabilityIn an increasingly interconnected and rapidly evolving world, financial behavior is no longer shaped by economics alone. This book offers a comprehensive and insightful exploration of how culture, digital transformation, and sustainability are redefining the way individuals, institutions, and societies make financial decisions across the globe. Bridging classical financial theory with modern behavioral insights, the author uncovers how cultural values influence saving, investing, and risk-taking; how digital innovation-from fintech to cryptocurrencies-reshapes access and participation in financial systems; and how sustainability and ESG principles are transforming financial priorities toward long-term global impact. Enriched with global case studies, interdisciplinary perspectives, and forward-looking analysis, this book provides a deep understanding of financial behavior in both developed and emerging economies. It also addresses critical issues such as financial inclusion, digital trust, ethical finance, and the future of global financial systems.
