What drives attention, trust, preference, purchase, or regret? How do brands thrive as behaviour and channels fragment?
Marketing Models & Mindcraft is a compendium of essential models and frameworks explaining how marketing works psychologically, strategically, and algorithmically. Drawing on behavioural economics, neuroscience, advertising, AI, brand strategy, media, and performance, it offers a clear, practical shortcut to sharper marketing thinking.
Curated across audience behaviour, advertising, digital, and media, the book is built for practitioners seeking proven tools and techniques. Each entry is concise, commercially focused, and supported by real-world examples, designed for fast learning and immediate application. It's not a textbook; it's an evidence-based, intelligent marketing toolkit.
512 pages packed with:
- 560 topics
- 985 brands
- 2,118 examples
Whether you're building a campaign, briefing a team, or defending a strategy, this book informs and empowers. When attention is scarce and decisions matter, it's the compelling reference book that earns its place on your desk.
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