Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowled
Steve Slavin’s lively and comprehensive Microeconomics has a student-friendly, step-by-step approach; value pricing; and a built-in Workbook/Study Guide. Instructors and students like the author’s hu
Steve Slavin’s lively and comprehensive Macroeconomics has a student-friendly, step-by-step approach; value pricing; and a built-in Workbook/Study Guide. Instructors and students like the author’s hu
With a firm understanding of the changing needs of students, CORPORATE FINANCIAL ACCOUNTING, 10E, leads students to accounting mastery using an integrated learning system. Building on the authors' pro
Company Accounting, 10th edition has been thoroughly updated to reflect the various and ongoing reforms as a result of Australia s adoption of international financial reporting standards.
Your journey to financial freedom starts here! Kapoor/Dlabay/Hughes’ market-leading Personal Finance provides practical guidance on how students can achieve peace of mind with regard to their financi
English Skills features John Langan's trademark crystal-clear explanations, along with his range of motivating activities and writing assignments that reinforce the four bases of effective writing: un
As the science and practice of haematology continues to advance at a considerable rate, Haematology Lecture Notes remains a comprehensive guide to this diverse subject, and provides support in underst
Lecture Notes: Dermatology provides all the necessary information, within one short volume, to achieve a thorough understanding of skin structure and function, and the practical aspects of diseas
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketi
Overview: The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien def
The Tenth Edition of Human Resource Management continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the textbook and highlighted vi
Whether from a concert stage or in front of a classroom, Roger Kamien knows how to connect with an audience. It is his unique combination of a performer's musical sensibility and a teacher's understan
With unparalleled coverage of social history, A History of World Societies explores the lives of peoples of the world within a political framework. The text is known for its readability, integration o
Immunology at a Glance provides a user-friendly overview of the body’s defence mechanisms. Ideal from day one of a medical, biomedical or life science course, the text begins with a basic overview of
Which Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and stude
The Architect in Practice was first published in 1952. Originally written by a quantity surveyor and an architect it has remained, through its nine editions, a leading textbook used in the education o
