According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
If your executive suite and boardroom aren’t gender-balanced, you’re throwing money away! Gender imbalance is a serious problem whose cost to many companies is not being recognized. It’s also a proble
B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B compa
This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.
Discover a practical trading strategy that combines options and ETFs.Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process
Advance praise for Motivating the "What's In It For Me?" Workforce "The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent ha
Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possib
This book is for the 18 million healthcare workers who serve patients daily and strive for exceptional patient care. The book is about hospitals moving from institutional thinking to entrepreneurial t
Since the early 1980s, economic experts have recommended "downsizing" as the best way for U.S. corporations to remain competitive. Reducing unnecessary staff would lower costs, increase profits, and t
Bestselling author Martin Pring forecasts a bear market for another decade'and reveals his proprietary method for drawing steady profits from itReferred to by Barron's as a 'technician's technician,'
'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson Can we bring more meaning to our li
Win the high-stakes game of short selling!Short selling is growing in popularity—and for good reason. A smart shorting strategy can yield impressive profits while decreasing portfolio risk.All About S
There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effecti
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services
