If your executive suite and boardroom aren’t gender-balanced, you’re throwing money away! Gender imbalance is a serious problem whose cost to many companies is not being recognized. It’s also a proble
Have you ever wondered how the best poker players in the world successfully bluff on a regular basis? Many amateurs make the mistake of mindlessly attempting sporadic bluffs because they do not fully
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B compa
Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon cliched sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clien
Advance praise for Motivating the "What's In It For Me?" Workforce "The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent ha
This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process
Discover a practical trading strategy that combines options and ETFs.Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady
Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possib
Little Me, Big Business presents the secret of scaling a solo business the smart way, so business owners can go global from their sofa. It’s for solo business owners who want to make more money, but d
“The Business Process Improvement methodology established by Dr. H. James Harrington and his group brings revolutionary improvement not only in quality of products and services, but also in the busine
We live in a new world where work and life are blended as opposed to balanced, and feelings of financial security and entitlement are a thing of the past. Job satisfaction is at a record low, a crisis
Bigger, Badder, Better!ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and
![Take Control of Your Online Business Model [6 in 1]: How to Silence Fear, Win the Mental Game and Increase Profits](https://cdnec.sanmin.com.tw/images/nobook.gif)
