A practical guide to improving consumer insights using data techniques

This highly practical resource brings new dimensions to the utility of qualitative data in health research by focusing on naturally occurring data. It examines how naturally occurring data complement

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enable

Analyze your biostatistics data with JMP! Trevor Bihl's Biostatistics Using JMP: A Practical Guide provides a practical introduction on using JMP, the interactive statistical discovery software, to so

Data for Good is a demonstration of practical applications of analytics in government that shows how existing government services can benefit from analytics. A legislator wishing to better understand

Though literature exists for the hundreds of psychotherapies in use today, an up-to-date, overarching resource offering basic explanation of and instruction in techniques that are useful in every meth

Is there more to qualitative data collection than face-to-face interviews? Answering with a resounding 'yes', this book introduces the reader to a wide array of exciting and novel techniques for collecting qualitative data in the social and health sciences. Collecting Qualitative Data offers a practical and accessible guide to textual, media and virtual methods currently under-utilised within qualitative research. Contributors from a range of disciplines share their experiences of implementing a particular technique, provide step-by-step guidance to using that approach, and highlight both the potential and pitfalls. From gathering blog data to the story completion method to conducting focus groups online, the methods and data types featured in this book are ideally suited to student projects and other time- and resource-limited research. In presenting several innovative ways that data can be collected, new modes of scholarship and new research orientations are opened up to student rese

You have a mound of data sitting in front of you and a suite of computation tools at your disposal. And yet, you’re stumped as to how to turn that data into insight. Which part of that data actually m

This timely, thoughtful book provides a clear introduction to using panel data in research. It describes the different types of panel datasets commonly used for empirical analysis, and how to use them

This timely, thoughtful book provides a clear introduction to using panel data in research. It describes the different types of panel datasets commonly used for empirical analysis, and how to use them

In the age of Big Data, the tools of information visualization offer us a macroscopeto help us make sense of the avalanche of data available on every subject. This book offers a gentleintroduction to

In a way that is refreshingly engaging and readable, Daniel B. Wright and Kamala London describe the most useful of these techniques and provide step-by-step instructions, using the freeware R, to an

Have gaps in health outcomes between the poor and better off grown? Are they larger in one country than another? Are health sector subsidies more equally distributed in some countries than others? Are

Although traditional texts present isolated algorithms and data structures, they do not provide a unifying structure and offer little guidance on how to appropriately select among them. Furthermore, t

This thoroughly revised and expanded third edition is a practical guide to data analysis using the bootstrap, cross-validation, and permutation tests. Only requiring minimal mathematics beyond algebra

Introductory statistics texts do not consider non-linear regression, and textbooks that do are advanced treatments for mathematicians. So pharmacological researchers Motulsky (U. of California-San Die

This book is not just another theoretical text on statistics or data mining. Instead, it's designed for database administrators who want to buttress their understanding of statistics to support data m

This book will help all teachers who face challenging behavior in their classrooms. It offers support and guidance for dealing with issues of behavior and offers suggestions for building creative rel

This book is a practical guide designed for teachers and trainee teachers to help them improve their teaching skills. It presents a concise and readable introduction to the basic techniques and proced