Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising.
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores
In this exciting follow-up to their successful The Internet Report, Wall Street’s Mary Meeker and the technology team at Morgan Stanley offer a groundbreaking look at the hot new world of advertising
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overv
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Ac
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different
Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strat
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to
Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing you
The How to Pass series of books aims to prepare candidates for the London Chamber of Commerce and Industry Examinations Board (LCCIEB) examinations. Each book in the series: ‧ is wr
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influen
Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical o
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works
Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this
Using the new C3 Framework for Social Studies Standards, Advertising in the Global Citizens: Modern Media series explores the sport through the lenses of History, Geography, Civics, and Economics. Tex
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students b
SPECIAL INTRODUCTORY PRICE!(Valid until 3 months after publication)Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural an
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advert
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws t
Jugenheimer (advertising, Texas tech U.) and Kelley, an executive vice president for a national advertising agency, have written this textbook for undergraduate courses in advertising management that
Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a refer
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively ill
Much about consumerism is the same today as it has been for almost the whole of civilization. One aspect that has remained the same is advertising. The specific methods of advertising have changed fro
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even
YOUR FACEBOOK ADVERTISING BLUEPRINT Are you looking for a powerful advertising system that brings you perfect and interested prospects for your business?Say no to spending a lo
This compilation of twelve essays on modern marketing showcases current scholarship in a wide variety of topics relating to online marketing, advertising and promotion. Topics discussed include integr
? Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertisin
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of
Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today prov
在如此大量資訊不斷衝擊消費者的現在，產品廣告如果只是單純的闡述商品本身特性與功能，讀者根本不會留下任何印象，也無法產生購買慾望，這樣就失去了廣告剌激消費的功能，只是白白的浪費了宣傳成本。 《CAPTURE THE BEST ADVERTISING》是一本收錄全球 500 家頂尖創意廣告公司的最新作品，書中除了平面廣告外，還附上收錄了五十多組的影片廣告光碟，每一則廣告不只是給消費者留下深刻的印象，
This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and
This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and
Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA
Mention "advertising," and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been alm
