Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Marketing Excellence Awards. This book presents 34 case studies of recent winning campaigns in tw
Inter-organizational Cooperation with SAP Solutions - now in its second edition -describes the potential for cooperation in supply chain networks as well as the use of mySAP solutions in an inter-orga
Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's businesses. The "right" products, a successful market im
Achieving Excellence in Dealer/Distributor Performance offers in-depth management coaching in each of these areas -- machinery sales, rentals, service, parts and customer training and retention, and i
The 12 Colors of Combat is a new approach to martial arts and self-defense. It takes a functional rather than a stylistic approach to personal combat. The concept of negative space is introduced and t
An integrated model for management and administrative practice. Excellence in Human Service Organization Management, 2/e provides guidelines to insure internal consistency within Human Service Or
Paley is a longtime corporate manager and the author of six previous marketing guides. In this one, he explains the ways managers in departments from finance to R&D can benefit from understanding
This book is the third volume in the series on Research in Educational Diversity and Excellence. The goal of this series is to bring issues of diversity and educational risk to the forefront of nation
This book deepens our understanding of how higher education governance has recently changed in the rapidly developing higher education systems of East Asia. Focusing on China, Japan, Korea, Malaysia a
This book addresses important questions and puzzles regarding the massification of higher education in Asia. It equips readers to critically evaluate and understand the consequences and challenges tha
This edited collection demonstrates how discourses and practices associated with marketisation, differentiation and equality are manifested in UK higher education today. Uniting leading scholars in hi
Across the world, higher education is witnessing exponential growth in both student participation and types of educational providers. One key phenomenon of this growth is an increase in student divers
This book discusses higher education research as a field of study in Asia. It traces the evolution of research in the field of higher education in several Asian countries, and shares ideas about the e
