Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience b
While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningfu
Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andr
Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how
The reputation of an organization influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public
This guide to ethics in public relations is designed to help practitioners maintain credibility and integrity in the field. Parsons (public relations, Mount Saint Vincent U., Nova Scotia) avoids ethic
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of "Effective Internal Communication" explores how
Managing a Public Relations Campaign encourages practitioners to consider carefully how programmes should begin and continue in a structured way to benefit both their organisation and anyone the organ
