Why do we attempt to justify decisions that are clearly irrational? The answer lies in "cognitive dissonance," the feeling of mental discomfort we experience when we hold two contradictory beliefs at
Segal analyzes Asian immigration to the U.S., including immigrants' reasons for leaving their countries, their attraction to the U.S., the issues they face in contemporary U.S. society, and the histor
Leon Festinger's theory of cognitive dissonance has been widely recognized as an important and influential concepts in cetain areas of motivation and social psychology. The theory of dissonance is her
