This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer manage
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent change
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises th
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.Written specifically for students taking marketing modules within a hospitality course, it
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.Written specifically for students taking marketing modules within a hospitality course, it
With its content taken from only the very latest results, this is an extensive summary of the various polymeric materials used for biomedical applications. Following an introduction listing various f
This timely reference on the topic is the only book you need for a complete overview of recyclable polymers. Following an introduction to various polymer structures and their resulting properties, the
During his historic visit to the United States in October 2015, Pope Francis encouraged the nation’s bishops to avoid harsh and divisive language, reminding instead that “only the enduring allure of g
A through guide covering Modern Portfolio Theory as well as the recent developments surrounding itModern portfolio theory (MPT), which originated with Harry Markowitz's seminal paper "Portfolio Select
Ethics for Psychologists, 2nd Edition is a comprehensive handbook covering the full range of ethical challenges that confront psychologists in practice and research Written for all psychology practiti
Ethics for Psychologists, 2nd Edition is a comprehensive handbook covering the full range of ethical challenges that confront psychologists in practice and research Written for all psychology practit
Respiratory care is a beginner's guide to care of patients with respiratory illness. It contains evidence-based guidelines to enable students and newly qualified staff to develop the essential clinica
Now in a thoroughly-updated and expanded second edition, Wiley Encyclopedia of Food Science and Technology covers fundamental concepts and practical requirements in food science, as well as cutting-ed
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