This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer manage
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent change
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises th
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.Written specifically for students taking marketing modules within a hospitality course, it
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.Written specifically for students taking marketing modules within a hospitality course, it
