This text discusses the service perspective in business and how to adopt service logic in management--regardless of whether an organization offers a service or physical product--and view service as a
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, whic
Inside the Mind of Mattophobia looks inside the psyche of one of the internet's most famous personalities: Mattophobia. Which may or may not be just 300 pages of swear words.
