Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to bran
This book is published open access under a CC BY 4.0 license. This book addresses how organizations can deal with human fallibility in order to create space for excellence at work. Some mistakes in wo
This book is open access under a CC-BY license.Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them. How do we cope with
This updated edition of "Living the Brand" demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. Ind shows
In an effort to rectify the lack of attention given to the contributions of pianist, composer, and teacher Lennie Tristano, Ind, who knew and played with Tristano, recalls the New York jazz scene in t
Written by the author of "Fat is a Spiritual Issue," this book aims to show how, in the author's words, we can "live our sexualities well." By looking at how we should treat each other in the light of
Negotiation is such a familiar part of our everyday lives that we often fail to recognize it’s even happening, let alone identify the power battles and psychological warfare it entails. In our busy ev
Branding Inside Out offers a detailed and accessible exploration of internal branding. Internal branding is the cultural shift that occurs within an organisation when employees become more customer-fo
"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh think
Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, parti
Brand management and development has traditionally been regarded as the responsibility of the organization they design, produce and sell the brand, before delivering it to customers. Yet this approach
This book gives a comprehensive introduction to intercultural communication in the era of globalization. The reader is introduced to essential concepts in the field, different theories and methods of
The definitive expert guide to ethical brand practice from the prestigious Medinge Group,Brands with a Conscience dissects the philosophy underpinning sustainable brands to arrive at a set of eight cl
The object of this book is to explain how to create a synthesis of complex biostratigraphic data, and how to extract from such a synthesis a relative time scale based exclusively on the fossil content
Writing for marketing and brand management professionals, Ind, an author, consultant, and academic who teaches at the Oslo School of Management, Norway, et al. describe the use of co-creation and how
Rusty's grandfather has just died. And Anton, Ruben, and the minister's son all have it in for him. But with his grandfather's broken pocket-watch, two cans of paint, and a little help from his friend
This volume offers key insights into the crisis of legitimization that music as a subject of arts education seems to be in. Music as an educational subject is under intense pressure, both economically
Based on a unique comparative study of Burundi, Rwanda, Ethiopia, Lebanon, Bosnia-Herzegovina, Nepal, Myanmar, the Philippines, and Fiji this book analyses the formal and informal arrangements definin
This rigorous book presents the Csound system from the perspective of its main developers and power users. It explains the system, including the basic modes of operation and its programming language;
In the late 18th century explorers and scientists started venturing into the Arctic in a heroic and sometimes deadly effort to understand and unveil the secrets of the unforgiving and mysterious polar
Based on a unique comparative study of Burundi, Rwanda, Ethiopia, Lebanon, Bosnia-Herzegovina, Nepal, Myanmar, the Philippines, and Fiji this book analyses the formal and informal arrangements definin
This book is not only a compilation of the knowledge and experiences of the best robotic surgeons around the world, but it has also incorporated the recent advances and updates in Gynaecological surge
This book is open access under a CC-BY license.Policy-making to address grand challenges faces greater complexity than any previous project of modernization. Future scenarios are haunted by uncertaint
