MCGARTY

A thorough how-to handbook on starting a new business venture--from initial planning and financing to setting up an infrastructure. This book covers all the basic financial, marketing, and operational

In this book twenty-five of the world's most eminent social psychologists address what they see as the principal lessons to be learned from the study of social psychology. In doing this they provide t

Stereotyping is one of the biggest single issues in social psychology, but relatively little is known about how and why stereotypes form. Stereotypes as Explanations is the first book to explore the process of stereotype formation, the way that people develop impressions and views of social groups. Conventional approaches to stereotyping assume that stereotypes are based on erroneous and distorted processes, but the authors of this book take a very different view, namely that stereotypes form in order to explain aspects of social groups and in particular to explain relationships between groups. In developing this view, the authors explore classic and contemporary approaches to stereotype formation and advance new ideas about such topics as the importance of category formation, essentialism, illusory correlation, interdependence, social reality and stereotype consensus. They conclude that stereotypes are indeed explanations, but they are nevertheless highly selective, variable and frequ

The third edition of Haslam and McGarty's best-selling textbook, Research Methods and Statistics in Psychology, provides students with a highly readable and comprehensive introduction t

The third edition of Haslam and McGarty's best-selling textbook, Research Methods and Statistics in Psychology, provides students with a highly readable and comprehensive introduction t

A guide to the process of conducting psychological research from the ground up — covering multiple methodologies, experimental and survey design, data analysis, ethics, and report writing.

A guide to the process of conducting psychological research from the ground up — covering multiple methodologies, experimental and survey design, data analysis, ethics, and report writing.

Stereotyping is one of the most important issues in social psychology, but relatively little is known about how and why stereotypes form. This book explores the process of stereotype formation; the wa