Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine lea
This book is designed to give a comprehensive understanding of the subject, starting from the basics. No prior knowledge is assumed. After giving a historical introduction to the subject, a review of
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the
This highly respected title comes revised and updated in a second edition to provide you with a contemporary overview of violence and society.Clearly and lucidly written, this book offers broad covera
This highly respected title comes revised and updated in a second edition to provide you with a contemporary overview of violence and society.Clearly and lucidly written, this book offers broad covera
This book raises questions about gender as an organizing social relation and will develop students' capacity to use gender analysis to interrogate social life more broadly. Bold, concise and intellect
Comprehensively introduces linear and nonlinear structural analysis through mesh generation, solid mechanics and a new numerical methodology called c-type finite element methodTakes a self-contained a
In this book, the authors bring together basic ideas from fracture mechanics and statistical physics, classical theories, simulation and experimental results to make the statistical physics aspects of
Providing a guide for marine conservation practice, Marine Conservation takes a whole-systems approach, covering major advances in marine ecosystem understanding. Its premise is that conservation must
Providing a guide for marine conservation practice, Marine Conservation takes a whole-systems approach, covering major advances in marine ecosystem understanding. Its premise is that conservation must
This book introduces and discusses the works of leading feminist postcolonialist Gayatri Chakravorty Spivak, by exploring the key concepts and themes to emerge from them. Focuses on the key themes to
Explains Austen's methods, motivations, and morals The fun and easy way(r) to understand and enjoy Jane Austen Want to know more about Jane Austen? This friendly guide gives the scoop on her life, w
This book proposes an analysis of the underlying 'logic' of culture, drawing on a wide range of material not previously examined in works of this kind.
Provides a prescriptive approach to the design and quality assurance of structural steel members, presented in a systematic manner useful to a design office concerned with developing an efficient, sta
A comprehensive , ambitious, and demanding critique of eighteenth-century English and French fiction, Story and History rereads the major works of the period as components in a systematic exploration
This book is both a guide to, and interpretation of, the course of modern literary theory. Exploring the various theories of reading which have informed post-war literary criticism, it shows that for
