Using wireless technology to create a new kind of brand relationship with customers. ""If you’re in marketing, advertising, or branding, consider this: While it used to take three televisi
Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today
This edition has been extensively rewritten in order to reflect the changes in clinical practice and learning methods which have taken place since the 5th edition was published. The seventeen chapters
