Text analytics with Python

If you've ever spent hours renaming files or updating hundreds of spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you? In this fully revised edition of the best-selling classic Automate the Boring Stuff with Python, you'll learn how to use Python to write programs that do in minutes what would take you hours to do by hand - no prior programming experience required. You'll learn the basics of coding in Python and explore the language's rich library of modules for performing specific tasks, like scraping data from websites, searching for text across multiple files, and merging, watermarking, or encrypting PDFs. The third edition includes: Expanded coverage of developer techniques, like creating command line programs; Updated examples and new projects; Additional chapters about working with SQLite databases, speech-recognition technology, video and audio editing, and text-to-speech capabilities; Simplified explanations

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helpi