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出版日:2018/01/25 作者:Tenko Raykov; George A. Marcoulides  出版社:Statacorp Lp  裝訂:平裝
Over the past several decades, item response theory (IRT) and item response modeling (IRM) have become increasingly popular in the behavioral, educational, social, business, marketing, clinical, and h
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出版日:2017/04/14 作者:Joe Abisaid (CON); Jennifer Adams (CON); Melissa Boehm (CON); Samuel Boerboom (CON)  出版社:Lexington Books  裝訂:平裝
This collection of essays on the political language of food features two key emphases. The first emphasis addresses why the language used in the production, marketing, selling, and consumption of food
優惠價:1 3899
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Consumer Social Values
90 折
出版日:2017/12/01 作者:Eda Gurel-atay (EDT); Lynn R. Kahle (EDT)  出版社:Routledge  裝訂:平裝
The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, ha
優惠價:9 3079
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Consumer Social Values
90 折
出版日:2017/12/01 作者:Eda Gurel-atay (EDT); Lynn R. Kahle (EDT)  出版社:Routledge  裝訂:精裝
The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, ha
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Documentary Filmmaker's Roadmap ― A Practical Guide to Planning, Production and Distribution
90 折
出版日:2018/07/13 作者:Maxine Trump  出版社:Focal Pr  裝訂:精裝
The Documentary Filmmaker’s Roadmap is a concise and practical guide to making a feature-length documentary film – from funding to production to distribution, exhibition and marketing. Using her award
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皮书手册:写作、编辑出版与评价指南(電子書)
70 折
出版日:2018/07/01 作者:谢曙光  出版社:社会科学文献出版社  裝訂:電子書
《皮书手册——写作、编辑出版与评价指南》(第三版)是“皮书规范”课题组编撰的第三本,本书在第二版基础上,根据读者、编辑的反馈及皮书日常管理工作中的经验,对部分章节进行了修订,以便更好地为广大的读者、智库机构人员撰写皮书和其他智库报告提供更加有针对性的指导。本书的内容框架如下:部分是通则,包括1.1术语与定义(Terminology and Definitions)、1.2皮书的特征(Main Features)、1.3皮书的功能(Functions)、 1.4皮书类别(Classification)、 1.5要点概述(Summary);第二部分是法律规范、权利责任与版权管理,包括2.1术语与定义(Terminology and Definitions)、2.2与皮书有关的法律规范(Rules and Requirements)、2.3与皮书相关的权利(Rights and Permissions)、 2.4著作权人(Copyright Owner)的权利与责任、2.5皮书编辑(In house Editor)的权利与责任、 2.6出版机构(Publisher)的权利与责任、2.7与皮书传播(Marketing)相关的权利与责任 、2.8版权管理(Rights and Permissions);第三部分是研创规范,包括3.1研创基础、3.2研创者、3.3皮书名称、篇章架构与摘要、3.4皮书报告、3.5附录及其他;第四部分是技术规范,包括4.1体例及用法(Style Requirements)、4.2引文、注释和参考文献(Citations,Notes and References);第五部分是编辑出版规范,包括 5.1皮书编辑(In-house Editors)、5.2编辑出版流程:从原稿到出版(Manuscript Preparation and Editing)、5.3皮书著述方式及责任主体署名、5.4皮书的装帧形态(Appearance of Final Publication);第六部分是评价与评奖,包括6.1皮书评价(Pishu Evaluation)、6.2评价指标体系(Pishu Evaluation Index System) 、6.3评价方法(Evaluation Method)、6.4评价主体(Evaluators)、6.5皮书评奖;第七部分是发布
優惠價:7 343
出版日:2018/05/07 作者:S. M. Riad Shams (EDT); Demetris Vrontis (EDT); Yaakov Weber (EDT); Evangelos Tsoukatos (EDT)  出版社:Routledge  裝訂:精裝
This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individuall
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Unbroken: My story of survival from 7/7 to Paralympic success
滿額折
出版日:2017/07/13 作者:Martine Wright  出版社:Simon & Schuster UK  裝訂:精裝
In 2005, Martine Wright was a marketing manager for a web company, focused on her career. In 2015 she was voted one of the ‘50 Most Powerful Women in British Sport’ by the Independent. In between thos
優惠價:79 825
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The Escape Industry ─ How iconic and innovative brands built the travel business
90 折
出版日:2017/10/28 作者:Mark Tungate  出版社:Kogan Page Ltd  裝訂:平裝
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competi
優惠價:9 1026
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Sustainability in Fashion ─ A Cradle to Upcycle Approach
90 折
出版日:2017/07/10 作者:Claudia Henninger; Panayiota Alevizou; Helen Goworek; Daniella Ryding  出版社:Palgrave Macmillan  裝訂:精裝
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international applicat
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Consumption, Psychology and Practice Theories ― A Hermeneutic Perspective
90 折
出版日:2018/07/12 作者:Tony Wilson  出版社:Routledge  裝訂:精裝
Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing
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三萬日圓的電扇為什麼能賣到缺貨?:只要一張圖,就能學會熱賣商品背後的祕密!
滿額折
出版日:2017/07/06 作者:坂田直樹  出版社:商周文化  裝訂:平裝
◆全世界發行量第一 商業日報 日本經濟新聞社旗下 日經BP《Associe》專文推薦◆日本經濟部所屬公益社團法人日本行銷協會JMA《Marketing Horizion》專文推薦◆日本Amazon亞馬遜網路書店評價平均 4.5顆星 你是否有以下困擾?✓就算做了再多市場調查也端不出熱賣商品?✓拚死拚活作出的商品總是很快就被下架?✓公司內部思想僵化,無法產出創意好點子?✓永遠不知道消費者想要的到底是
優惠價:9 270
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Gender, Branding, and the Modern Music Industry
90 折
出版日:2018/01/22 作者:Kristin Lieb  出版社:Routledge UK  裝訂:平裝
Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and e
優惠價:9 2105
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Gender, Branding, and the Modern Music Industry
90 折
出版日:2018/01/22 作者:Kristin Lieb  出版社:Routledge UK  裝訂:精裝
Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and e
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Analyzing Music in Advertising ― Television Commercials and Consumer Choice
90 折
出版日:2018/06/07 作者:Nicolai Graakjaer  出版社:Taylor & Francis  裝訂:平裝
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in comme
優惠價:9 2483
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Bridging Disciplinary Perspectives of Country Image ― Reputation, Brand, and Identity
90 折
出版日:2018/11/05 作者:Diana Ingenhoff; Candace White; Alexander Buhmann; Spiro Kiousis  出版社:Routledge  裝訂:精裝
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political sci
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Bridging Disciplinary Perspectives of Country Image ― Reputation, Brand, and Identity
90 折
出版日:2018/11/05 作者:Diana Ingenhoff; Candace White; Alexander Buhmann; Spiro Kiousis  出版社:Routledge  裝訂:平裝
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political sci
優惠價:9 2159
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Sensory Marketing:Theoretical and Empirical Grounds
90 折
出版日:2017/03/10 作者:Bertil Hulten  出版社:PBKTYFRL  裝訂:平裝
優惠價:9 2969
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Co-Creation, Innovation and New Service Development
90 折
出版日:2018/01/08 作者:Jedrzej Czarnota  出版社:Routledge UK  裝訂:精裝
Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide sk
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The Language of Humor ― An Introduction
90 折
出版日:2018/12/31 作者:Don L. F. Nilsen  出版社:Cambridge Univ Pr  裝訂:平裝
Much of today's communication is carried out through various kinds of humor, and we therefore need to be able to understand its many aspects. Here, two of the world's leading pioneers in humor studies, Alleen and Don Nilsen, explore how humor can be explained across the numerous sub-disciplines of linguistics. Drawing on examples from language play and jokes in a range of real-life contexts, such as art, business, marketing, comedy, creative writing, science, journalism and politics, the authors use their own theory of 'Features, functions and subjects of Humor' to analyze humor across all disciplines. Each highly accessible chapter uses a rich array of examples to stimulate discussion and interaction even in large classes. Supplemental PowerPoints to accompany each of the 25 chapters are available online, taking many of the insights from the chapters for further interactional discussions with students.
優惠價:9 1673
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Celebrity Fans and Their Consumer Behaviour ― Autoethnographic Insights into the Life of a Fan
90 折
出版日:2018/02/21 作者:Markus Wohlfeil  出版社:Routledge  裝訂:精裝
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand f
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顧客關係管理:新時代的決勝關鍵
90 折
出版日:2017/05/03 作者:劉文良  出版社:碁峰資訊  裝訂:平裝
內容簡介:最新第四版主要新增內容:CRM之社群行銷、零售4.0、全通路時代、關係銷售、Retargeting、Social CRM、Growth Hacking Marketing、追蹤消費者數位足跡、雲端時代之大數據分析等,並大幅更新案例。 完整的理論+貼切的實務+適當的個案=有效掌握CRM知識 *作者融合學界與業界之實務經驗,結合顧客關係管理完整的五大架構「基本概念面、經營管理面、核心功能面、
絕版無法訂購
Serious Games in Physical Rehabilitation ― From Theory to Practice
90 折
出版日:2017/11/22 作者:Bruno Bonnech鋨e  出版社:Springer Verlag  裝訂:精裝
Marketing text: This innovative book explores how games can be serious, even though most people generally associate them with entertainment and fun. It demonstrates how videogames can be a valuable to
優惠價:9 2835
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A Practical Guide to Event Promotion
90 折
出版日:2017/06/27 作者:Nigel Jackson; Katie Angliss  出版社:Routledge  裝訂:平裝
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an
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Assembling the Pieces of a Systematic Review ─ A Guide for Librarians
90 折
出版日:2017/03/01 作者:Margaret J. Foster (EDT); Sarah T. Jewell (EDT)  出版社:Rowman & Littlefield Pub Inc  裝訂:精裝
Here is a complete guide for librarians seeking to launch or refine their systematic review services. This book guides librarians in defining and marketing their services, covering topics such as co-a
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數碼行銷的哲學
滿額折
出版日:2018/09/21 作者:朱俊昌; 張天秀; 葉小東-著  出版社:香港三聯書店  裝訂:平裝
來到數碼時代,還不趕快擁抱Digital Marketing,你就Outdated了!隨著科技和網絡發展越來越發達,營銷市場亦需要從傳統的做法轉型,以迎合市場需要,但很多人想開始網絡行銷,卻不得其門。《數碼行銷的哲學》正正可以為苦惱中的你打開一道門,共分六章節,深入淺出地講解網絡行銷各種概念和實例分享,包括何謂數碼行銷、數碼行銷演進史、數碼行銷工具坊、如何建立一個成功的數碼行銷模式、數碼行銷如何影
優惠價:79 458
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