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Use the Internet to enhance your company’s brand identity! Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a web presence that can increa

Syndicated author Sedge offers advice on turning a column or cartoon into a money-making enterprise by syndicating it nation-wide, internationally, and on the internet. Chapters discuss both the crea

A Comprehensive Guide to the Complex World of Public Art Learn how to find, apply for, compete for, and win a public art commission. First-hand interviews with experienced public artists and arts admi

How to find help for any situation.Although we live in the age of information and everyone is bombarded with potential sources of help, sifting through those possibilities can be a chore. This is wher

The Indispensable Roadmap Artists Need to Navigate Their CareersWhile all art is unique, the challenges artists face are shared regardless of background, experience, or artistic medium. With decades o

The days in which artists must get their work into galleries in order to gain success and recognition are long over. With that in mind, Daniel Grant gives readers advice on the multitude of options ar

A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving contemporary art market. With an emph

Legal Forms for Everyone is the ultimate self-help legal guide that will save hours of research time and money in legal fees. Written by an experienced attorney, this book is complete with the most co

Every year, millions of writers struggle to find work, and most don’t to make more than spare change from the assignments they land. With the expansion of the online freelance marketplace, anyone with

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth inf

This book is for the fans of guitar amplifiers and the history that lies behind them. Starting with early amp models like the Gibson EH-150 that was first used with Gibson’s EH-150 lap-steel guitar an

Drawn from the personal experience of dozens of victims, including the author's own encounters,Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many peopl

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying prici

The most powerful toolin your book promotion toolkit is your personality. The fact is that personalitysells books.Readers want a relationship with authors of the books they read. If you aren’ta celebr

Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strate

Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life along with the legal and business skills to master them. Through stories of real-li

This revised fourth edition from estate-planning expert Harvey J. Platt details the most up-to-date strategies for using a living trust to create a ?exible estate plan. With explanations of the latest

Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Torto

The theater is in the midst of a digital revolution! This book provides readers with an easy-to-understand overview of the digital technology currently available for the stage. In clear language, Digi

Actors don’t have to become Broadway stars to make a living with their acting talents. This indispensable guide shows actors how to think outside the box to seek out and take advantage of jo

‧ Interviews with dozens of design professionals reveal what they’re looking for‧ Employment tips you didn’t learn in art schoolPacked with information on every step of the job search from writing a c

This indispensable guide gives anyone with studio art training the vital tools and breadth of information they need to develop and succeed in the fine and applied arts. It covers the full spectrum of

With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publish

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic d

In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-calle

This insider's look at inherited wealth in the United States explores the complex meanings of money and success in American sociey with a new introduction that examinies whether America's privileged c

For readers of The Psychology of Money, read the updated edition of this classic about the power and influence of money. The Secret Life of Money leads readers on a fascinating journey to uncover the sources of our monetary desires and, by understanding why money has the power to obsess us, free ourselves from destructive patterns and discover riches of the soul. This wide-ranging treatment of how money secretly influences our lives includes chapters on the many forms of money, why money is so easily worshipped, why money sometimes feels more important than life, hoarding money, the source of riches, inheritance, and the stock market. In this updated edition, with a new introduction by the author, Tad Crawford, a teller of entertaining tales, gathers stories and myths from around the world that help us understand why money is so much more than the useful tool that we may think it to be. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual an

"Recommended." —Library Journal Coming up with a million-dollar idea is only the first step in what might seem like a long and difficult process. In The Patent Guide, Second Edition, experienced

How to sell art or anything else online without leaving your home.Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with sol

It is no secret that we are living in an increasingly litigious society. What may come as a surprise, though, is that we are far more likely to be involved in a costly legal dispute with a former love

In Drawing with Dynamic Perspective, rather than teaching readers what to measure or how ?clean up” to a crisp line, the focus is on how to think?how to scribble on a paper napkin or doodle in a sketc

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological deve

This book, a primer for the entrepreneur, is filled with valuable and ready-to-use information on using trademarks to avoid lawsuits and protect your ideas. Easy to follow and affordable, this helpful

How to Create a Successful Photography Business is a comprehensive how-to manual, jam-packed with the secrets to creating a photography business that can generate a stable income. With the most up-to-

Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing

Featuring a new introduction by Dr. Stanley Krippner—coeditor of the best-selling Broken Images, Broken Selves—this expanded edition of The Dilemma of Psychology reveals why more than 100 years of psy

A Revival and Celebration of the Golden Age of Typography Any type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise Fili have collected over the years. As type gourmets, Heller and Fili savor type in many forms-especially the aesthetically idiosyncratic and the printed artifacts of which historical or retro typefaces are samples. A period of rapid innovation and growth in printing and type technology, the late 1800s and early 1900s saw type foundries in Europe and America burst into wellsprings for bold compositions and arresting typefaces However, this is not a history book; rather, it is a sampler of tasty typographic confections or so-called eye candy.The curated selection here reflects this era's printing material, including stock pictorial cuts, filigree borders, and cartouches galore. These aesthetic gems are the fruit of Heller's and Fili's la

An Examination of the Practice Through the YearsTeaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well a

Expert, Practical Advice for Everyone in Show Business Now updated and expanded, this second edition of The Stage Producer’s Business and Legal Guide is the ultimate survival kit for anyone pres