This book is an invaluable, instructional field manual for any professional who needs to obtain and interpret information gathered directly by and from people, without recourse to a technological inte
Understanding the role of money in the economy is essential for comprehending the complex intricacies of modern economics. Money and its value is an essential medium through which government policies
According to economic theory, production and costs follow patterns that are common to many firms. In a world of perfect information, managers could utilize this cost data to make production decisions
Economics, far from being the 'dismal science,' offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic pri
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs n
Statistics is the branch of mathematics that deals with real life problems. As such, it is an essential tool for economists. Unfortunately, the way the concept is introduced to students is not compati
The motor vehicle industry is one of the world's largest. This book covers the history, operations and manufacturing processes, organization, supply chain, key competitors, market and ultra-market for
The furniture industry has played an important role in the history of the United States as a bellwether for manufacturing. This book provides an overview of the industry and its global production net
The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. The ingredients include speed, pervasiveness and huge numbers. Verizon adds
This book is a primer on corporate governance for large, publicly held companies in the United States --the system that defines the distribution of rights and responsibilities among different particip
From its beginnings in the early 1900s game theory has been a very mathematical, technical subject. However, it also provides valuable, every day lessons that are important for managers and executives
This revised edition is targeted to busy managers and MBA students who need to grasp the basics of computerized decision support. Some of the topics covered include: What is a DSS? What do managers ne
The purpose of this book is to understand strategy from a business model perspective. What does that mean' It means that managers have to think rigorously about their value proposition and their reven
This book explores corporate training in the context of deploying strategic initiatives within organisations. It goes beyond merely explaining strategy, to investigating how it relates to skills train
The intent of this book is to help organizations better utilize their information systems by helping managers understand the fundamental purpose of these systems within the business organization. This
Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was US Steel in 1901. By the mid-Twentieth Century the steel mill and the automob
Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and c
Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. In this book, Consumer Cosmopolitism in the Age
The challenge facing leaders in the 21st century is to restore stakeholder trust, build employee commitment, and create organizations that are able to sustain long-term competitive advantage. Great le
Mergers, acquisitions and joint ventures in the Middle East have developed rapidly between 2000 and 2008, driven by strong economic growth, increasing openness to foreign investment and an appetite fo
Learning Organizations: Turning Knowledge into Actions discusses the importance of transforming traditional organizations into learning organizations-- entities that foster a culture of continuous lea
This book outlines India's opportunities and challenges in progressive stages and allows for a meaningful analysis of the risks posed. First, it provides the background to understanding India and sets
It was once believed that business and ethics constituted separate and mutually exclusive realms. Businesses that perpetuate such a belief or still hold that "business ethics" is an oxymoron are at ri
A basic understanding of multiple regression is helpful in carrying out good business practices-- specifically in the areas of demand management and data analysis. This book on correlation and regress
In my 35 years in international business I have made, or have witnesses, many a faux pas when conducting cross-cultural negotiations. Global Business Negotiations seems to capture all of them, and mor
Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution
Value creation is at the heart of an economic enterprise, defining its capability to serve customers and generate profits and growth. This fact has led to an ever-increasing set of tools and techniqu
This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to
The leaders of business and non-profit organizations that provide social services will find a set of principles that apply specifically to their organizations. The need for better management and socia
This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Customer-driven
Conceived less than 20 years ago, Knowledge Management (KM) is the business discipline about which managers perhaps know the least. Having spent pots of money investing in it, the benefits are still m
The electricity industry plays an important role in the US economy. Electricity is used in the vast majority of economic activity and consumption. The business is very capital intensive and is a signi
Regression analysis is the most commonly used statistical method in the world. It is used in economics and many other fields. Although few would characterize this technique as simple, regression is in
New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities
