Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the act
Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and o
Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing. In particular, Internet Retailing explores how the recession is affe
Marketing Your Business is an all-in-one guide to marketing tactics that help a business succeed. With an emphasis on internet marketing, it covers all aspects of marketing to de
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to incr
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the United Kingdom. Social network advertising spending is expecte
Neuro Linguistic Programming (NLP) provides the linguistic tools to understand the structure of what is being said with the aim of identifying what the “real” issue is and the appropriate
Phillips, a noted online public relations expert, has teamed with Young (public relations, U. of Sunderland) to discuss how the Internet has transformed both PR practice and the way professionals in t
Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of
Social innovators and social entrepreneurs look for creative and affordable solutions to specific societal problems. Fueled by the spread of the internet and the ubiquity of cell phones, it is e
The internet has revolutionized the way brands interact with their customers. In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a
Neuro Linguistic Programming (NLP) can be a powerful communications tool. It offers an in-depth understanding of how people communicate and how to use that knowledge to maximize the effectiveness of i
Neuro Linguistic Programming (NLP) can be a powerful communications tool. It offers an in-depth understanding of how people communicate and how to use that knowledge to maximize the
This text, which in this edition contains information on the internet (reflected in the inclusion of digital marketing in the title), covers the principles of direct marketing, based on the author's e
Success. Innovation. Creativity. Growth. We all want these things at work - but the one thing they all have in common is that they involve failure.A fear of failure, or the inability to bounce back an
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from
The world is moving towards universal connectivity at a dizzying rate: thanks to the internet, there will be new ways to connect, converse, transact and experience the world that we cannot imagine tod
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands wi
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social
A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile's share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had
News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as few as 300,000 copies but its website attracts 31 million visitors? The internet is not simp
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.Springer and
The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested
The very nature of today's organizational environment means that success is always to be laid primarily at your door; so too is failure. You have to get things right, as you may not get a second chanc
Neuro-Linguistic Programming provides a powerful decoding mechanism for the way people speak, write and behave. Its purpose is to remove blockages and enable results-oriented change through better in
Branding practices in the fashion industry are examined in the second edition of this book, which has been revised to include new trends (such as Internet blogging) as well as new companies. Tungate,
The sixth edition of this guide to marketing your own business has been expanded to include current marketing trends on the Internet. Patten, who is the head of his own marketing agency in the UK, ins
Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge
It is possible to have an overwhelmingly busy life and job and still be productive. Organization and modification of major work habits can turn people into high-performing professionals with control
Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying something
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notorious
It is the role of the HR function to make work mutually beneficial for both employees and employers. Strategic Human Resource Management is a practical guide that equips all those in HR roles with the
Getting to grips with artificial intelligence (AI) and the way it's changing the world of work is essential for HR professionals. From using natural language processing to ensure job adverts are free
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience b
Today's business world has been rocked by seismic geopolitical and economical shifts that include Brexit, inflation and the unseating of traditional political powers. How can leaders keep up with this
Effective performance management that delivers able, motivated workers is at the heart of any organization's success. This is a practical guide to getting the best out of people with step-by-step guid
