Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effe
The Fourth Edition of Qualitative Communication Research Methods takes readers through every step of the qualitative research process -- from the research idea to the finished report. Spanning the fie
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences,
Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication rese
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from
The International Encyclopedia of Communication Research Methods covers all communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide t
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide t
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjust
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjust
Communication students are more engaged in learning about research methods when they are experiencing how research actually works in hands-on practice. A core text for undergraduate research methods c
"Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book
Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book
Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses ea
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measure
The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical te
This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and
This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quant
Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model
