Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effe
The Fourth Edition of Qualitative Communication Research Methods takes readers through every step of the qualitative research process -- from the research idea to the finished report. Spanning the fie
Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide t
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjust
"Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measure
This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and
This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quant
