Creating

The world's governments are overwhelmed with climate change, war and unrest, the global financial crisis and poverty but there is a promising invention in Global Action Networks (GANs). GANs mobilize

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of comme

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of comme

Whatever the future holds, one thing is sure: nothing is certain except uncertainty. Prediction is always hard, especially about the future, but the biggest risk is not taking any risk at all. All bus

Humanity is confronted with the gravest financial crisis and economic recession since the Great Depression. Political leaders, national ministries of finance, and central banks around the world are tr

Unleash your leadership potential — one skill at a timeWith the increasing complexities of the business world, strong leadership is more critical to success than ever. But finding the time to dev

Unleash your leadership potential — one skill at a timeWith the increasing complexities of the business world, strong leadership is more critical to success than ever. But finding the time to dev

Unleash your leadership potential — one skill at a timeWith the increasing complexities of the business world, strong leadership is more critical to success than ever. But finding the time to dev

Lynn Bonesteel, Series Editor Paul Nation, Series Consultant A four-level reading skills series for beginning through advanced students, Real Reading provides students with a meaningful and au

The new edition of this best-selling text on arts-based teaching redefines literacy in light of the 21st century need for multiple literacies. Creating Meaning through Literature and the Arts: An Inte

ON COURSE: STRATEGIES FOR CREATING SUCCESS IN COLLEGE AND IN LIFE presents a hands-on approach to learning essential life and study skills. Now in its 6th edition, ON COURSE is used as a book in user

When Improving Performance: Managing the White Space on the Organization Chart was published in 1990, it was lauded as the book that launched the Process Improvement revolution. This was the book that

Marketing consultants Tabio and Beamer present a useful, anecdotal primer for those business managers who want to use marketing to generate increased demands for their companies' goods and services. S

Our lives are a continuous series of daily choices, and the consequences of our choices should be intentional. Are you a bystander watching your life events unfold in a random fashion? Or do you recog

Our lives are a continuous series of daily choices, and the consequences of our choices should be intentional. Are you a bystander watching your life events unfold in a random fashion? Or do you recog

No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professio

The 14 articles of this collection were offered at the December 2006 Workshop held at the Max Planck Institute for the History of Science in Berlin, Germany. Though they discuss construction of ships

Mobile Learning Communities explores the diverse ways in which traveling groups experience learning ‘on the run’. This book provides empirical evidence that draws on the authors’ 17 years of continuin

Mobile Learning Communities explores the diverse ways in which traveling groups experience learning ‘on the run’. This book provides empirical evidence that draws on the authors’ 17

Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a

An Outside-the-Box Guide to Outdoor Living. Lets face it: most of us have the confidence to improve the inside of our homes with a fresh coat of paint, new rugs, furniture, and fixtures. But when it

The Chinese economy's return to commodification and privatization has greatly diversified China's institutional landscape. With the migration of more than 140 million villagers to cities and rapid ur

The Chinese economy's return to commodification and privatization has greatly diversified China's institutional landscape. With the migration of more than 140 million villagers to cities and rapid ur

Creating Human Rights offers the first systematic study of a pioneering women's refugee movement and its challenge, as an international trigger case, to more conventional paths toward human rights pol

Packed with color photographs, site plans, and case studies of both new projects and classics that have stood the test of time, this book reveals the inside story of how they were developed and what

Since the first edition of this book was published, the subject of sustainability has risen to the forefront of thinking in almost every subject within business and management. Tackling the latest dev

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the

Challenge students to be daring, creative, and confident revisers with the help of writing expert Vicki Spandel! Based on its highly successful parent texts, "Creating Writers" and "Creating Young Wri

This book demonstrates that American agricultural development was far more dynamic than generally portrayed. In the two centuries before World War II, a stream of biological innovations revolutionized the crop and livestock sectors, increasing both land and labor productivity. Biological innovations were essential for the movement of agriculture onto new lands with more extreme climates, for maintaining production in the face of evolving threats from pests, and for the creation of the modern livestock sector. These innovations established the foundation for the subsequent Green and Genetic Revolutions. The book challenges the misconceptions that, before the advent of hybrid corn, American farmers single-mindedly invested in labor-saving mechanical technologies and that biological technologies were static.

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions,

This book provides information on common disabilities and practical strategies for creating inclusive environments and building student relationships.

This book provides information on common disabilities and practical strategies for creating inclusive environments and building student relationships.

Challenge students to be daring, creative, and confident revisers with the help of writing expert Vicki Spandel! Based on its highly successful parent texts, "Creating Writers" and "Creating Young Wri

Challenge students to be daring, creative, and confident revisers with the help of writing expert Vicki Spandel! Based on its highly successful parent texts, "Creating Writers" and "Creating Young Wri