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Creating Competitive Markets

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EMPLOYEE ENGAGEMENT: A ROADMAP FOR CREATING PROFITS, OPTIMIZING PERFORMANCE, AND INCREASING LOYALTY
滿額折
出版日:2009/07/23 作者:FEDERMAN  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
"If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic approach to engagement that will create the competitive edge
優惠價: 9 1879
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Built to Win ─ Creating a World-Class Negotiating Organization
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出版日:2009/03/01 作者:LAWRENCE SUSSKIND HALLAM MOVIUS  出版社:Harvard Business School Pr  裝訂:精裝
Companies that consistently negotiate more valuable agreements in ways that protect key relationships enjoy an important but often overlooked competitive advantage. Until now, most companies have soug
優惠價: 79 899
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出版日:2008/07/30 作者:Elisabeth Doucett  出版社:Amer Library Assn  裝訂:平裝
Doucett, director of the Curtis Memorial Library in Maine, has written this book for fellow librarians on how to use marketing and branding to make these institutions more competitive in an electronic
定價:3000 元
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The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Cost Lives
滿額折
出版日:2008/07/07 作者:Michael Heller  出版社:Basic Books  裝訂:精裝
Examines the consequences of excessive property rights creating an underuse of resources, addressing such issues as excessive patent rights that inhibit the development of life-saving drugs, real esta
優惠價: 79 781
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Subject to Change―Creating Great Products and Services for an Uncertain World
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出版日:2008/04/01 作者:Peter Merholz; Brandon Schauer; David Verba; Todd Wilkens  出版社:Oreilly & Associates Inc  裝訂:精裝
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Produ
定價:1330 元
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Creating a World Without Poverty: Social Business and the Future of Capitalism
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出版日:2008/01/07 作者:Muhammad Yunus; Karl Weber  出版社:Public Affairs  裝訂:精裝
The winner of the Nobel Peace Prize outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world—and tells the inspiring stori
優惠價: 79 781
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Creating Passion Brands: How to Build Emotional Brand Connection With Customers
90 折
出版日:2007/03/01 作者:Helen Edwards; Derek Day  出版社:Kogan Page Ltd  裝訂:平裝
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interv
優惠價: 9 2128
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Creating the Breakthrough Portfolio: Strategies for Managing a Successful Career
90 折
出版日:2006/10/02 作者:Ken Thurlbeck  出版社:Delmar Publishers  裝訂:平裝
In today?s competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer?s portfolio. Drawing on the
優惠價: 9 3319
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Global Strategy ─ Creating And Sustaining Advantage Across Borders
90 折
出版日:2005/11/24 作者:Andrew C. Inkpen; Kannan Ramaswamy  出版社:Oxford Univ Press USA  裝訂:精裝
There are few industries, if any untouched by global competitive forces. Firms and countries long accustomed to dominance in their respective international markets must now reckon with aggressive and
優惠價: 9 2360
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Creating A Mentoring Culture: The Organization'S Guide
滿額折
出版日:2005/04/07 作者:Zachary  出版社:John Wiley & Sons Inc  裝訂:平裝
In order to succeed in today’s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn and grow. From the author of
優惠價: 9 1642
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Creating a Learning Culture:Strategy, Technology, and Practice
90 折
出版日:2004/06/17 作者:Marcia L. Conner  出版社:Cambridge Univ Pr  裝訂:平裝
Creating a Learning Culture features insightful essays from industry observers and revealing case studies of prominent corporations. Each chapter revolves around creating an environment where learning takes place each day, all day - fundamentally changing the way we think about how, what, and when we learn, and how we can apply learning to practice. For the first time contemporary work on this subject appears in one volume. Three sections address key aspects of learning culture: the modern business context and the importance of learning at every juncture; the organic and adaptive approaches organizational leaders can take to design enduring success; and the expanding role of individuals within organizations and the implications for business leaders, educators, technologists, and learners. Identifying the steps companies must take to remain competitive for years to come, this book explains how learning strategies applied to all aspects of every job can provide swift returns and lasting
優惠價: 9 2398
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Competing In A Service Economy: How To Create A Competitive Advantage Through Service Development And Innovation
滿額折
出版日:2003/05/07 作者:Johnson  出版社:John Wiley & Sons Inc  裝訂:平裝
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenienc
優惠價: 9 1505
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出版日:2002/05/29 作者:Peter Meyer  出版社:AMERICAN MANAGEMENT ASSOCIATION  裝訂:精裝
絕版無法訂購
Competing With Information - A Manager'S Guide To Creating Business Value With Information Content
滿額折
出版日:2000/04/20 作者:Marchand  出版社:John Wiley & Sons Inc  裝訂:精裝
In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is
優惠價: 9 2394
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From Third World to World Class ― The Future of Emerging Markets in the Global Economy
90 折
出版日:1999/06/07 作者:Peter Marber  出版社:Basic Books  裝訂:平裝
From Argentina to Zimbabwe, rapid growth and economic transformation are creating a wide array of new business opportunities?for multinational corporations and individual investors alike. But the rise
優惠價: 9 1148
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Creating Strategic Leverage: Matching Company Strengths With Market Opportunities
滿額折
出版日:1991/12/11 作者:Lele  出版社:John Wiley & Sons Inc  裝訂:精裝
Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge
優惠價: 9 2975
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Investments(2026 Release)
95 折
出版日:2026/05/25 作者:Zvi Bodie; Alex Kane; Alan J‧Marcus; Nicholas M‧Racculia  出版社:MCGRAW HILL  裝訂:平裝
Investments serves as a graduate (MBA) text designed primarily for investment analysis courses. It presents material through a framework rooted in fundamental principles, addressing key issues relevant to investors. Aligning with the CFA Institute, the authors ensure the text complements the CFA curriculum. The central theme is the near-efficiency of security markets, emphasizing that most securities are priced correctly based on their risk and return, while highlighting that competitive markets do not provide 'free lunches' to participants. A second theme explores the risk-return trade-off, while also emphasizing asset allocation and providing an in-depth look at futures, options, and derivatives.
優惠價: 95 1824
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出版日:2023/01/24 作者:Gregory Dess  出版社:MCGRAW HILL BOOK CO  裝訂:平裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2019/11/07 作者:Rajagopal  出版社:Palgrave Macmillan  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Electricity Restructuring in the United States ― Markets and Policy from the 1978 Energy Act to the Present
滿額折
出版日:2019/05/16 作者:Steve Isser  出版社:Cambridge Univ Pr  裝訂:平裝
The electric utility industry in the US is technologically complex, and its structure as a classic network industry makes it intricate in business terms as well, so deregulation of such a complicated industry was a particularly detailed process. Steve Isser provides a detailed and comprehensive analysis of the history of the transformation of this complex industry from the 1978 Energy Policy Act to the present, covering the economic, legal, regulatory, and political issues and controversies in the transition from regulated utilities to competitive electricity markets. The book is a multidisciplinary study that includes a comprehensive review of the economic literature on electricity markets, the political environment of electricity policymaking, administrative and regulatory rulemaking, and the federal case law that restrained state and federal regulation of electricity. Isser offers a valuable case study of the pitfalls and problems associated with the deregulation of a complex networ
優惠價: 9 1813
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出版日:2016/04/22 作者:Grahame R. Dowling  出版社:Mit Pr  裝訂:精裝
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? InWinning the Reputation Game, Grahame Dowling explains. Companies' reputations
If You Really Want to Change the World ─ A Guide to Creating, Building, and Sustaining Breakthrough Ventures
滿額折
出版日:2015/10/20 作者:Henry Kressel; Norman Winarsky  出版社:Harvard Business School Press  裝訂:精裝
Silicon Valley’s popular approach to creating new ventures is rooted in trial and errortest markets with new concepts and a minimum amount of capital, and hope for valuable businesses to emerge. But t
優惠價: 79 901
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Competitive Intelligence, Analysis and Strategy ― Creating Organisational Agility
90 折
出版日:2015/08/14 作者:Sheila Wright (EDT)  出版社:Taylor & Francis  裝訂:平裝
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets
優惠價: 9 3340
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出版日:2015/03/31 作者:Steve Isser  出版社:Cambridge Univ Pr  裝訂:精裝
The electric utility industry in the US is technologically complex, and its structure as a classic network industry makes it intricate in business terms as well, so deregulation of such a complicated industry was a particularly detailed process. Steve Isser provides a detailed and comprehensive analysis of the history of the transformation of this complex industry from the 1978 Energy Policy Act to the present, covering the economic, legal, regulatory, and political issues and controversies in the transition from regulated utilities to competitive electricity markets. The book is a multidisciplinary study that includes a comprehensive review of the economic literature on electricity markets, the political environment of electricity policymaking, administrative and regulatory rulemaking, and the federal case law that restrained state and federal regulation of electricity. Isser offers a valuable case study of the pitfalls and problems associated with the deregulation of a complex networ
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
No B.S. Trust-Based Marketing ─ The Ultimate Guide to Creating Trust in an Understandably Un-trusting World
滿額折
出版日:2012/06/01 作者:Kennedy  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
The Secrets to gaining, keeping, and using trust to grow business,/p> "Everyday the news reveals another betrayal of trust, and as a result clients are unprepared to trust anyone."'Dan S. Kennedy'Millionaire maker' Dan S. Kennedy, joined by entrepreneur and financial consultant Matt Zagula, present an eye-opening look at the core of all business'trust'and teach service providers and sales professionals how to use it to build competitive differentiation, create price elasticity, and attract more affluent clients.The authors disclose:8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today's untrusting prospects How to avoid dumb mistakes that scream 'salesman' to prospects How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge This book will appeal to Kennedy's 1 million + followers, plus many other busines
定價:874 元
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Think Write Grow: How To Become A Thought Leader And Build Your Business By Creating Exceptional Articles, Blogs, Speeches, Books And More
滿額折
出版日:2011/11/04 作者:Butler  出版社:John Wiley & Sons Inc  裝訂:平裝
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships wit
優惠價: 9 1436
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No-Nonsense Cover Letters: The Essential Guide to Creating Attention-Grabbing Cover Letters That Get Interviews & Job Offers
滿額折
出版日:2006/12/31 作者:Wendy S. Enelow; Arnold G. Boldt  出版社:Career Pr Inc  裝訂:平裝
In today's competitive job market, if your cover letter doesn't grab the interviewer's attention, he or she may never even glance at your resume. No-Nonsense Cover Letters gives you the powerful, prac
定價:675 元
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Creating and Maintaining a World-Class Machine Shop ― A Guide To General And Titanium Machine Shop Practices
滿額折
出版日:2006/11/07 作者:Edward F. Rossman Ph.D.  出版社:Industrial Pr  裝訂:平裝
Motivated to help the US stay competitive in machining, a consultant with machining suppliers at Boeing in Seattle offers expert advice on cost-effective milling of titanium alloys that is applicable
定價:3767 元
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The Age of Extraction:How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity
滿額折
出版日:2025/11/13 作者:Tim Wu  出版社:Vintage Publishing  裝訂:精裝
Today’s dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-monopoly experts explains how and why we must take back control. 'Wu is a titan .. . a must-read' FINANCIAL TIMES'Cuts to the core' CORY DOCTOROW, author of Enshittification'Essential' KAREN HAO, author of Age of EmpireOur world is ruled by a handful of tech platforms.They provide great conveniences and entertainment but also stand as some of the most effective instruments of wealth extraction ever invented, seizing immense amounts of money, data and attention from all of us. An economy driven by tech and AI could enrich us, yet it could also marginalize entire industries, widen the wealth gap and foster a two-class nation. As technology evolves and our markets adapt, can society cultivate a better way? Is it possible to balance economic growth and egalitarianism, or are we too late?Tim
優惠價: 79 1086
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Southeast Asia's Multipolar Future:Averting a New Cold War
90 折
出版日:2024/11/28 作者:Thomas Parks  出版社:Bloomsbury Publishing PLC  裝訂:平裝
Southeast Asia is rapidly becoming a competitive space for geopolitical rivalries. The growth in China-U.S. strategic competition is creating deep anxiety among Southeast Asia leaders, China's rising power is felt across every corner of Southeast Asia, and many leaders are worried about the long-term implications of rising Chinese influence in the region. The United States' increasingly assertive approach towards China is welcomed by some governments, but the growth in tensions is creating deep anxiety about a possible new Cold War. How can the region prevent a repeat of the divisions and bitter rivalries of the previous Cold War?This book argues that Southeast Asia is emerging as an open, autonomous region, where small and middle powers can maintain their sovereignty and shape the regional order. Despite new superpower pressures, the region is moving towards a multi-polar order, with greater agency for Southeast Asian countries. The key to Southeast Asia's future may be other external
優惠價: 9 1448
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競爭優勢套書2024版(共二冊)
79 折
出版日:2024/03/15 作者:麥可.波特  出版社:天下文化  裝訂:平裝
企業如何降低成本? 價值活動又如何創造有形的客戶價值? 在企業面對其他競爭者亟欲分一杯羹的同時,該如何因應? 本書將提供深入、結構性的分析答案。競爭優勢——以低成本提供產品(服務),或是以與眾不同的效益獲得溢價——正是企業成功或失敗的基礎。但是,究竟企業如何達到低成本地位?如何與眾不同? 波特教授在他的另一本著作《競爭策略》中說明了「產業與競爭者分析」的技術。在本書中則進一步解釋「企業如何建立並維持競爭優勢」。詳細說明:企業經理人如何評估本身的競爭地位?如何採取特定行動提升競爭地位? 本書提供企業經理人,藉由成本或差異化創造競爭優勢的重要概念與實用工具。書中所提出的「價值鏈」概念更是強而有力的分析工具。它能夠協助經理人界定並分析研發、生產、行銷、銷售通路等方面,企業藉以形成競爭優勢的各種基本價值活動。 透過價值鏈分析,波特展現出: 如何了解成本特性?如何創造並持續成本優勢? 如何辨別會創造客戶價值的因素?如何成功地採行差異化策略? 如何選擇對企業有益的技術策略,以及技術領導廠商的優缺點? 如何分辨良性與惡性競爭對手?如何藉由競爭對手改善企業的競爭地位? 如何劃分產業區段,並藉以形成持續、有利可圖的焦點化策略? 如何因應未來的不確定性?情境模擬該如何進行? 面對挑戰者時應該如何防禦?何時該進行攻擊性策略? 波特的理論,早已是知名商學院的必修課程。對於想領先群倫、以及想尋找策略規劃指南的經理人而言,《競爭優勢》是不容錯過的經典之作。
優惠價: 79 790
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The Changing Face of Burberry
90 折
出版日:2022/11/17 作者:Siân Weston  出版社:Bloomsbury Visual Arts  裝訂:精裝
Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company’s output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company’s modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising ca
優惠價: 9 5355
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The Tao of Alibaba
滿額折
出版日:2022/11/01 作者:Brian Wong  出版社:Public Affairs  裝訂:精裝
From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide. This book reveals the Tao of Alibaba―the company’s “secret sauce”―a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times (including its recent setbacks with the Chinese government) and persist toward a common
優惠價: 79 871
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Get That Job: CVs and Resumes: How to make sure you stand out from the crowd
滿額折
出版日:2022/06/14 作者:Bloomsbury Publishing  出版社:Bloomsbury Business  裝訂:平裝
The ultimate guide to marketing yourself in a CV or resume, and ensuring you make a professional impression in any job search.The job market has never been more competitive, and marketing yourself can be tricky. And nothing raises a red flag for an employer than a poorly-written or badly-presented CV or resume. This handy guide offers practical, step-by-step advice on preparing, writing, and presenting an impressive document―either on paper or online―that will help you to “get your foot in the door” with prospective employers.Covering essential issues such as identifying your goals, creating different types of CV, or coming up with a fantastic and persuasive letter to go with them, this is a must-read for job hunters at any stage of their career.Part of the Business Essentials series from Bloomsbury Business, Get That Job: CVs and Resumes is one of a new range of practical guides looking at key business and management skills―everything from finding the right job through to making great
優惠價: 79 420
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4 Disciplines Of Execution: Revised And Updated
滿額折
出版日:2022/04/12 作者:Mcchesney; Covey  出版社:Simon & Schuster  裝訂:平裝
For fans of Good to Great and The First 90 Days, The Four Disciplines of Execution is the book ';every leader should read' (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator's Dilemma) for creating lasting organizational change. A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business. 4DX is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today's competitive climate, making this 2nd Edition a book that no business leader can afford to miss. The 2nd Edition provides more than 30 percent new content, including insight on topics such as: -How 4DX impacts leaders of leaders. -The one metric that sustains execution for the long term. -Three leadership mindsets required for strategic commitment. -Utilizing technology for compelling executive scoreboards. The 4 Disciplines of Execution are used by more than 100,00
優惠價: 79 600
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The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero
滿額折
出版日:2022/03/29 作者:Charlie Wetzel  出版社:Thomas Nelson Inc  裝訂:平裝
What can you learn from the world's most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.This book educates readers on how one of the largest creative compa
優惠價: 79 450
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出版日:2021/03/28 作者:Hasan Dincer(EDI)  出版社:Springer Nature  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2020/03/31 作者:Rakesh V. Vohra  出版社:Cambridge Univ Pr  裝訂:精裝
Rakesh V. Vohra offers a unique approach to studying and understanding intermediate microeconomics by reversing the conventional order of treatment, starting with topics that are mathematically simpler and progressing to the more complex. The book begins with monopoly, which requires single variable rather than multivariable calculus and allows students to focus clearly on the fundamental trade-off at the heart of economics: margin versus volume. Imperfect competition and the contrast with monopoly follows, introducing the notion of Nash equilibrium. Perfect competition is addressed toward the end of the book, and framed as a model of non-strategic behavior by firms and agents. The last chapter is devoted to externalities, with an emphasis on how one might design competitive markets to price externalities and linking the difficulties to the problem of efficient provision of public goods. Real-life examples engage the reader while encouraging them to think critically about the interplay
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Prices and Quantities:Fundamentals of Microeconomics
90 折
出版日:2020/02/17 作者:Rakesh V. Vohra  出版社:Cambridge Univ Pr  裝訂:平裝
Rakesh V. Vohra offers a unique approach to studying and understanding intermediate microeconomics by reversing the conventional order of treatment, starting with topics that are mathematically simpler and progressing to the more complex. The book begins with monopoly, which requires single variable rather than multivariable calculus and allows students to focus clearly on the fundamental trade-off at the heart of economics: margin versus volume. Imperfect competition and the contrast with monopoly follows, introducing the notion of Nash equilibrium. Perfect competition is addressed toward the end of the book, and framed as a model of non-strategic behavior by firms and agents. The last chapter is devoted to externalities, with an emphasis on how one might design competitive markets to price externalities and linking the difficulties to the problem of efficient provision of public goods. Real-life examples engage the reader while encouraging them to think critically about the interplay
優惠價: 9 1511
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出版日:2019/11/15 作者:Arild Helseth (EDT)  出版社:Springer Nature  裝訂:平裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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