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Digital Control Engineering

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Unlock Level 3A Listening, Speaking and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Greg Archer; Nancy Jordan; Sabina Ostrowska; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Listening, Speaking and Critical Thinking聽力&口說版本■學生課本分冊A附Digital Pack (拆封不退) ■內容範圍為Unit 1~Unit 4■CEFR Level: B1■適用程度: Pre-intermediate to Intermediate■可掃描書內QR Code直接聆聽聽力音檔■Digital Pack含課本eBook、課程音檔及影片、額外聽說、發音及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Listening, Speaking & Critical Thinking Student's Book with Digital Pack Level 3A (Units 1-4) prepares students for their academic studies by developing their listening, speaking, critical thinking, and pronunciation skills, including pronunciation for listening. QR codes on the pages give easy access to the audio. The video program sets the stage for each unit's topic with lessons in the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 627
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Unlock Level 2B Listening, Speaking and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Stephanie Dimond-Bayir; Kimberley Russell; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Listening, Speaking and Critical Thinking聽力&口說版本■學生課本分冊B附Digital Pack (拆封不退) ■內容範圍為Unit 5~Unit 8■CEFR Level: A2■適用程度: Elementary■可掃描書內QR Code直接聆聽聽力音檔■Digital Pack含課本eBook、課程音檔及影片、額外聽說、發音及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Listening, Speaking & Critical Thinking Student's Book with Digital Pack Level 2B (Units 5-8) prepares students for their academic studies by developing their listening, speaking, critical thinking, and pronunciation skills, including pronunciation for listening. QR codes on the pages give easy access to the audio. The video program sets the stage for each unit's topic with lessons in the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 627
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Unlock Level 4A Listening, Speaking and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Lewis Lansford; Robyn Brinks Lockwood; Andrew Reid; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Listening, Speaking and Critical Thinking聽力&口說版本■學生課本分冊A附Digital Pack (拆封不退) ■內容範圍為Unit 1~Unit 4■CEFR Level: B2■適用程度: Upper Intermediate■可掃描書內QR Code直接聆聽聽力音檔■Digital Pack含課本eBook、課程音檔及影片、額外聽說、發音及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Listening, Speaking & Critical Thinking Student's Book with Digital Pack Level 4A (Units 1-4) prepares students for their academic studies by developing their listening, speaking, critical thinking, and pronunciation skills, including pronunciation for listening. QR codes on the pages give easy access to the audio. The video program sets the stage for each unit's topic with lessons in the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 627
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Unlock Level 3B Listening, Speaking and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Greg Archer; Nancy Jordan; Sabina Ostrowska; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Listening, Speaking and Critical Thinking聽力&口說版本■學生課本分冊B附Digital Pack (拆封不退) ■內容範圍為Unit 5~Unit 8■CEFR Level: B1■適用程度: Pre-intermediate to Intermediate■可掃描書內QR Code直接聆聽聽力音檔■Digital Pack含課本eBook、課程音檔及影片、額外聽說、發音及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Listening, Speaking & Critical Thinking Student's Book with Digital Pack Level 3B (Units 5-8) prepares students for their academic studies by developing their listening, speaking, critical thinking, and pronunciation skills, including pronunciation for listening. QR codes on the pages give easy access to the audio. The video program sets the stage for each unit's topic with lessons in the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 627
無庫存
Unlock Level 4B Listening, Speaking and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Lewis Lansford; Robyn Brinks Lockwood; Andrew Reid; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Listening, Speaking and Critical Thinking聽力&口說版本■學生課本分冊B附Digital Pack (拆封不退) ■內容範圍為Unit 5~Unit 8■CEFR Level: B2■適用程度: Upper Intermediate■可掃描書內QR Code直接聆聽聽力音檔■Digital Pack含課本eBook、課程音檔及影片、額外聽說、發音及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Listening, Speaking & Critical Thinking Student's Book with Digital Pack Level 4B (Units 5-8) prepares students for their academic studies by developing their listening, speaking, critical thinking, and pronunciation skills, including pronunciation for listening. QR codes on the pages give easy access to the audio. The video program sets the stage for each unit's topic with lessons in the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 627
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Unlock Level 2 Listening, Speaking and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Stephanie Dimond-Bayir; Kimberley Russell; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Listening, Speaking and Critical Thinking聽力&口說版本■學生課本附Digital Pack (拆封不退) ■CEFR Level: A2■適用程度: Elementary■可掃描書內QR Code直接聆聽聽力音檔■Digital Pack含課本eBook、課程音檔及影片、額外聽說、發音及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Listening, Speaking & Critical Thinking Student's Book with Digital Pack Level 2 prepares students for their academic studies by developing their listening, speaking, critical thinking, and pronunciation skills, including pronunciation for listening. QR codes on the pages give easy access to the audio. The accompanying video program sets the stage for each unit's topic with lessons in both the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 969
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Unlock Level 1 Reading, Writing and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Kate Adams; Sabina Ostrowska; Craig Thaine; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Reading, Writing and Critical Thinking 閱讀&寫作版本■學生課本附Digital Pack (拆封不退) ■CEFR Level: A1■適用程度: Beginner■可掃描書內QR Code直接聆聽文章音檔■Digital Pack含課本eBook、課程音檔及影片、額外讀寫及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Reading, Writing & Critical Thinking Student's Book with Digital Pack Level 1 prepares students for their academic studies by developing their reading, writing, critical thinking, and grammar for writing. QR codes on the pages give easy access to audio of the reading passages. The accompanying video program sets the stage for each unit's topic with lessons in both the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 969
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Unlock Level 2 Reading, Writing and Critical Thinking Student's Book with Digital Pack
95 折
出版日:2025/01/01 作者:Deborah Hobbs; Michele Lewis; Richard O'Neill; With Chris Sowton  出版社:Cambridge University Press  裝訂:平裝
Unlock Reading, Writing and Critical Thinking 閱讀&寫作版本■學生課本附Digital Pack (拆封不退) ■CEFR Level: A2■適用程度: Elementary■可掃描書內QR Code直接聆聽文章音檔■Digital Pack含課本eBook、課程音檔及影片、額外讀寫及文法字彙線上練習■線上資源平台網址:cambridgeone.orgUnlock Reading, Writing & Critical Thinking Student's Book with Digital Pack Level 2 prepares students for their academic studies by developing their reading, writing, critical thinking, and grammar for writing. QR codes on the pages give easy access to audio of the reading passages. The accompanying video program sets the stage for each unit's topic with lessons in both the Student's Book and the Digital Workbook. The Student's Digital Pack includes an eBook with interactive activities, audio and videos, Digital Workbook for additional practice, and downloadable audio. All content is mobile-friendly and can be accessed on any device.
優惠價: 95 969
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出版日:2024/11/17 作者:Christopher E. C. Gan(EDI)  出版社:WORLD SCIENTIFIC PUB EUROPE  裝訂:精裝
Finance is undergoing a profound transformation. Digital technologies are reshaping payments, lending, insurance, and wealth management. Big data technology is now an integral part of the financial services industry and will continue to drive future innovation. Digital finance has fundamentally changed how we live and do business, and it has been a major disruptor of the finance industry. The advantages of digital finance have long been recognized. Rapidly growing digital technologies also present the potential to deliver financial services at significantly reduced costs, thereby increasing financial inclusion and generating significant efficiency improvements across the economy. To build inclusive societies and address rising inequalities, global and national leaders must bridge the digital divide across and within countries to reap the benefits of digital financial services and build appropriate regulatory frameworks for ensuring trusted transactions in a digitalized economy. This me
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Digital Transformation Canvas
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出版日:2024/07/25 作者:Marc K. Peter  出版社:FT PUB INTL  裝訂:平裝
A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject. Key features include: multiple checklists and templates you can use in your organisationshort case studies in each chapter to help you further engage with the subject and understand the objectivesover 80 illustrations to support your understanding of how to apply content into practice The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
優惠價: 1 1679
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出版日:2024/03/28 作者:R. Paul Singh  出版社:ACADEMIC PR INC  裝訂:平裝
Introduction to Food Engineering, Sixth Edition brings a much more in-depth and didactic presentation of classic food engineering topics, such as the relationship of engineering to the chemistry, microbiology, nutrition and processing of foods. The book brings more quantitative analyses and problem-solving content, adding more descriptive topics at the end of each chapter to facilitate teaching and student comprehension. Topics cover engineering fundamentals, principles of food processing and preservation operations, solids handling, microbial bioreactions, inactivation and inhibition of microorganisms, and a brief Introduction to economic considerations and regulations. This approach facilitates comprehensive learning that has proven valuable beyond the classroom as a lifetime professional reference.
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出版日:2022/12/16 作者:Rogers  出版社:John Wiley & Sons Inc  裝訂:精裝
With Iterative Learning Control Algorithms and Experimental Benchmarking the authors discuss the main methods of iterative learning control (ILC) and its interactions, as well as comparator performanc
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Surveillance and Privacy in the Digital Age
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出版日:2022/11/17 出版社:Hart Publishing UK  裝訂:平裝
What impact has the evolution and proliferation of surveillance in the digital age had on fundamental rights? This important collection offers a critical assessment from a European, transatlantic and global perspective. It tracks four key dimensions: digitalisation, privatisation, de-politicisation/de-legalisation and globalisation. It sets out the legal and policy demands that recourse to ‘the digital’ has imposed. Exploring the question across key sectors, it looks at privatisation through the prism of those demands on the private sector to co-operate with the state’s security needs. It goes on to assess de-politicisation and de-legalisation, reflecting the fact that surveillance is often conducted in secret. Finally, it looks at applicable law in a globalised digital world. The book, with its exploration of cutting-edge issues, makes a significant contribution to our understanding of privacy in this new digital landscape.
優惠價: 9 2128
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The Bloomsbury Handbook to the Digital Humanities
90 折
出版日:2022/11/17 出版社:Bloomsbury Academic UK  裝訂:精裝
The Bloomsbury Handbook to the Digital Humanities reconsiders key debates, methods, possibilities, and failings from across the digital humanities, offering a timely interrogation of the present and future of the arts and humanities in the digital age. Comprising 43 essays from some of the field’s leading scholars and practitioners, this comprehensive collection examines, among its many subjects, the emergence and ongoing development of DH, postcolonial digital humanities, feminist digital humanities, race and DH, multilingual digital humanities, media studies as DH, the failings of DH, critical digital humanities, the future of text encoding, cultural analytics, natural language processing, open access and digital publishing, digital cultural heritage, archiving and editing, sustainability, DH pedagogy, labour, artificial intelligence, the cultural economy, and the role of the digital humanities in climate change. The Bloomsbury Handbook to the Digital Humanities:Surveys key contempo
優惠價: 9 6930
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Digital Oil
79 折
出版日:2022/11/08 作者:Eric Monteiro  出版社:Mit Pr  裝訂:平裝
How is digitalization of the offshore oil industry fundamentally changing how we understand work and ways of knowing?Digitalization sits at the forefront of public and academic conversation today, calling into question how we work and how we know. In Digital Oil, Eric Monteiro uses the Norwegian offshore oil and gas industry as a lens to investigate the effects of digitalization on embodied labor, and in doing so shows how our use of new digital technology transforms work and knowing. For years, roughnecks have performed the dangerous and unwieldy work of extracting the oil that lies three miles below the seabed along the Norwegian Continental Shelf. Today, the Norwegian oil industry is largely digital, operated by sensors and driven by data. Digital representations of physical processes inform work practices and decision-making with remotely operated, unmanned deep-sea facilities. Drawing on two decades of in-depth interviews, observations, news clips, and studies of this industry, Er
優惠價: 79 1051
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Greek Tragedy and the Digital
90 折
出版日:2022/11/03 出版社:Methuen Drama UK  裝訂:精裝
Adopting an innovative and theoretical approach, Greek Tragedy and the Digital is an original study of the encounter between Greek tragedy and digital media in contemporary performance. It challenges Greek tragedy conventions through the contemporary arsenal of sound masks, avatars, live code poetry, new media art and digital cognitive experimentations. These technological innovations in performances of Greek tragedy shed new light on contemporary transformations and adaptations of classical myths, while raising emerging questions about how augmented reality works within interactive and immersive environments. Drawing on cutting-edge productions and theoretical debates on performance and the digital, this collection considers issues including performativity, liveness, immersion, intermediality, aesthetics, technological fragmentation, conventions of the chorus, theatre as hypermedia and reception theory in relation to Greek tragedy. Case studies include Kzryztof Warlikowski, Jan F
優惠價: 9 4455
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Everyday STEM Engineering―Civil Engineering
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出版日:2022/10/25 作者:Jenny Jacoby  出版社:Kingfisher US  裝訂:精裝
STEM―where we see it, how we use it, and why you should careDiscover how engineering is part of our daily lives with Everyday STEM Engineering―Civil Engineering.Engineering is all around us, from buildings and structures to the roads on which we travel. It's even in space! Discover how civil and mechanical engineering helps us interact with society, witness how engineering is helping save the environment and meet the engineers whose designs continue to make our lives easier. A "try this at home" section shows readers how to create a building made out of spaghetti, plus much more.With easy-to-understand text written by Jenny Jacoby, fun callouts, and lots of colorful artworks, photos, and diagrams, readers can best explore where we encounter engineering and why it’s even important at all.The Everyday STEM series makes science relevant to tweens. Instead of telling kids STEM is important and is the key to their “future success,” these books show readers how we use science, technology, en
優惠價: 79 540
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Digital Games and Language Learning
90 折
出版日:2022/10/20 出版社:Bloomsbury Academic UK  裝訂:平裝
Due to the rapid development of gaming technologies in recent years, there has been a surge of interest in the role that digital games can play in foreign and second language learning. Bringing together innovative research from an international team of contributors, this book provides a comprehensive overview of the use of digital games in computer-assisted language learning (CALL).The book firstly lays the theoretical foundations and outlines various rationales for using digital games, incorporating contemporary theories of second language acquisition. It also explores the development and impact of digital games designed specifically for language learning, giving due consideration to design principles, pedagogical requirements and student health. Chapters then draw on case studies from Europe and Japan to analyse in-game interaction, attitudes and participation in both institutional and out-of-classroom settings. Seamlessly combining theory with practical application, this book outlin
優惠價: 9 1484
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Digital Scenography
90 折
出版日:2022/10/06 作者:Neill O'Dwyer  出版社:Methuen Drama UK  裝訂:平裝
This book uses digital media theory to explore contemporary understandings of expanded scenography as spatial practice. It surveys and analyses a selection of ground-breaking, experimental digital media performances that comprise a genealogy spanning the last 30 years, in order to show how the arrival of digital technologies has profoundly transformed performance practice. Performances are selected based on their ability to elicit the unique specificities of digital media in new and original ways, thereby exposing both the richness and shortcomings of digital culture. O'Dwyer argues that contemporary scenography is largely propelled by and dependent on digital technologies and represents a rich, fertile domain, where unbridled creativity can explore new techniques and challenge the limits of knowledge. The 30-year genealogy includes works by Troika Ranch, Stelarc, Klaus Obermaier, Chunky Move, Onion Lab and Blast Theory. In addition to applying a broad scope of performance analysis an
優惠價: 9 1286
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Digital Lethargy
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出版日:2022/10/04 作者:Tung-Hui Hu  出版社:Mit Pr  裝訂:精裝
The exhaustion, disappointment, and listlessness experienced under digital capitalism, explored through works by contemporary artists, writers, and performers.Sometimes, interacting with digital platforms, we want to be passive―in those moments of dissociation when we scroll mindlessly rather than connecting with anyone, for example, or when our only response is a shrugging “lol.” Despite encouragement by these platforms to “be yourself,” we want to be anyone but ourselves. Tung-Hui Hu calls this state of exhaustion, disappointment, and listlessness digital lethargy. This condition permeates our lives under digital capitalism, whether we are “users,” who are what they click, or racialized workers in Asia and the Global South. Far from being a state of apathy, however, lethargy may hold the potential for social change. Hu explores digital lethargy through a series of works by contemporary artists, writers, and performers. These dispatches from the bleeding edge of digital culture includ
優惠價: 79 749
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The Technology Fallacy:How People Are the Real Key to Digital Transformation
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出版日:2022/08/23 作者:Gerald C. Kane; Anh Nguyen Phillips  出版社:Mit Pr  裝訂:平裝
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions--but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.The authors draw on four years of research, conducted in partnership with
優惠價: 79 599
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出版日:2022/06/30 作者:Giovanni De Gregorio  出版社:Cambridge Univ Pr  裝訂:精裝
This book is about rights and powers in the digital age. It is an attempt to reframe the role of constitutional democracies in the algorithmic society. By focusing on the European constitutional framework as a lodestar, this book examines the rise and consolidation of digital constitutionalism as a reaction to digital capitalism. The primary goal is to examine how European digital constitutionalism can protect fundamental rights and democratic values against the charm of digital liberalism and the challenges raised by platform powers. Firstly, this book investigates the reasons leading to the development of digital constitutionalism in Europe. Secondly, it provides a normative framework analysing to what extent European constitutionalism provides an architecture to protect rights and limit the exercise of unaccountable powers in the algorithmic society. This title is also available as open access on Cambridge Core.
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New Directions for Chemical Engineering
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出版日:2022/06/25 作者:National Academies of Sciences Engineeri  出版社:Natl Academy Pr  裝訂:平裝
Over the past century, the work of chemical engineers has helped transform societies and the lives of individuals, from the synthetic fertilizers that helped feed the world to the development of novel materials used in fuels, electronics, medical devices, and other products. Chemical engineers' ability to apply systems-level thinking from molecular to manufacturing scales uniquely positions them to address today's most pressing problems, including climate change and the overuse of resources by a growing population. New Directions in Chemical Engineering details a vision to guide chemical engineering research, innovation, and education over the next few decades. This report calls for new investments in U.S. chemical engineering and the interdisciplinary, cross-sector collaborations necessary to advance the societal goals of transitioning to a low-carbon energy system, ensuring our production and use of food and water is sustainable, developing medical advances and engineering solutions
優惠價: 1 3712
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Digital Technology, Politics, and Policy-Making
90 折
出版日:2022/05/31 作者:Fabrizio Gilardi  出版社:Cambridge Univ Pr  裝訂:平裝
This element shows, based on a review of the literature, how digital technology has affected liberal democracies with a focus on three key aspects of democratic politics: political communication, political participation, and policy-making. The impact of digital technology permeates the entire political process, affecting the flow of information among citizen and political actors, the connection between the mass public and political elites, and the development of policy responses to societal problems. This element discusses how digital technology has shaped these different domains, identifies areas of research consensus as well as unresolved questions, and argues that a key perspective involves issue definition, that is, how the nature of the problems raised by digital technology is subject to political contestation.
優惠價: 9 972
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出版日:2022/04/08 作者:David Himmelblau  出版社:Pearson  裝訂:平裝
This best-selling introductory chemical engineering guide has been thoroughly revised, streamlined, and updated to reflect today's sweeping changes in chemical engineering curricula. It contains extensive new coverage and examples related to biotechnology, nanotechnology, green/environmental engineering, and process safety, as well as many new MATLAB and Python problems throughout. Like previous editions, Basic Principles and Calculations in Chemical Engineering, 9th Edition offers a strong foundation of skills and knowledge for successful study and practice, guiding students through formulating and solving material and energy balance problems, as well as describing gases, liquids, and vapors. Throughout, it introduces efficient, consistent, student-friendly methods for solving problems, analyzing data, and gaining a conceptual, application-based understanding of modern chemical engineering processes. Coverage in previous editions has been condensed and streamlined to serve today's stu
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出版日:2022/04/08 作者:Breneman  出版社:John Wiley & Sons Inc  裝訂:精裝
Introduction to Reliability Engineering A complete revision of the classic text on reliability engineering, written by an expanded author team with increased industry perspective Introduction to Reliability Engineering provides a thorough and well-balanced overview of the fundamental aspects of reliability engineering and describes the role of probability and statistical analysis in predicting and evaluating reliability in a range of engineering applications. Covering both foundational theory and real-world practice, this classic textbook helps students of any engineering discipline understand key probability concepts, random variables and their use in reliability, Weibull analysis, system safety analysis, reliability and environmental stress testing, redundancy, failure interactions, and more. Extensively revised to meet the needs of today’s students, the Third Edition fully reflects current industrial practices and provides a wealth of new examples and problems that no
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出版日:2022/03/02 作者:Dave Chaffey; Fiona Ellis-Chadwick  出版社:Pearson Education Limited  裝訂:平裝
"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist" David Edmundson-Bird, Principal Lecturer in Digital Marketing, Manchester Metropolitan University Digital Marketing, 8th Edition, provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. Digital Marketing links marketing theory with practical business experience to help you understand digital marketing in t
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Social Engineering
79 折
出版日:2022/02/15 作者:Robert W. Gehl  出版社:Mit Pr  裝訂:平裝
Manipulative communication―from early twentieth-century propaganda to today’s online con artistry―examined through the lens of social engineering. The United States is awash in manipulated information about everything from election results to the effectiveness of medical treatments. Corporate social media is an especially good channel for manipulative communication, with Facebook a particularly willing vehicle for it. In Social Engineering, Robert Gehl and Sean Lawson show that online misinformation has its roots in earlier techniques: mass social engineering of the early twentieth century and interpersonal hacker social engineering of the 1970s, converging today into what they call “masspersonal social engineering.” As Gehl and Lawson trace contemporary manipulative communication back to earlier forms of social engineering, possibilities for amelioration become clearer. The authors show how specific manipulative communication practices are a mixture of information gathering, decept
優惠價: 79 1327
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The Digital Multinational
滿額折
出版日:2022/02/08 作者:Satish Nambisan  出版社:Mit Pr  裝訂:精裝
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global part
優惠價: 79 899
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The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
90 折
出版日:2022/01/25 作者:Simon Kingsnorth  出版社:KOGAN PAGE  裝訂:精裝
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing and is an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google and Amazon. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analysing your results to maximize performance. Written by a recognized industry expert with over 20 years' experience, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering managing affiliates and partnerships to deliver highly targeted leads and providing
優惠價: 9 5594
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Most of the business sectors consider the Digital Twin concept as the next big thing in the industry. A current state analysis of their digital counterparts helps in the prediction of the future of ph
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2021/09/30 作者:Ines Willemyns  出版社:Cambridge Univ Pr  裝訂:精裝
Digitisation has significantly impacted international trade. This book explains the impact of digitisation on trade in services, the ensuing concept of 'digital services' and the different types of trade barriers these services face. This book establishes that the legal framework that applies to trade in services also applies to digital services. It elaborates on the scope of the General Agreement on Trade in Services (GATS) and how to classify digital services. The relevant GATS obligations are subsequently applied to several case studies that illustrate the barriers to digital services trade. These case studies demonstrate the impact of the applicability of GATS to digital services on countries' international obligations. Finally, the book maps the electronic commerce-related provisions in in regional trade agreements (RTAs). Six extensive e-commerce RTAs are compared in depth and it is considered whether they add substantially to the existing multilateral obligations applicable to d
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2021/08/31 作者:Akihiro Miyauchi(EDI)  出版社:Jenny Stanford Pub  裝訂:精裝
Several developed countries are facing serious problems in medical environments owing to the aging society, and extension of healthy lifetime has become a big challenge. Biomedical engineering, in addition to life sciences and medicine, can help tackle these problems. Innovative technologies concerning minimally invasive treatment, prognosis and early diagnosis, point-of-care testing, regenerative medicine, and personalized medicine need to be developed to realize a healthy aging society. This book presents cutting-edge research in biomedical engineering from materials, devices, imaging, and information perspectives. The contributors are senior members of the Research Center for Biomedical Engineering, supported by the Ministry of Education, Culture, Sports, Science and Technology, Japan. All chapters are results of collaborative research in engineering and life sciences, and covering nanotechnology, materials, optical sensing technology, imaging technology, image processing technology
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2021/07/31 作者:Joshua John Clarkson  出版社:Cambridge Univ Pr  裝訂:精裝
Grounded in nearly a century of scientific research, Mastering Self Control is an academic 'how to' in the mastery of self control. Though most of us have an acute awareness of the goals we want to achieve, we have little insight into how we respond to questions central to successful goal attainment. What is a realistic goal? Can we turn intentions to actions? Why do we need a support system? It is within this context that this volume identifies a series of actionable strategies to push readers to master self-control and consequently optimize goal progress.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Mastering Self Control
90 折
出版日:2021/07/31 作者:Joshua John Clarkson  出版社:Cambridge Univ Pr  裝訂:平裝
Grounded in nearly a century of scientific research, Mastering Self Control is an academic 'how to' in the mastery of self control. Though most of us have an acute awareness of the goals we want to achieve, we have little insight into how we respond to questions central to successful goal attainment. What is a realistic goal? Can we turn intentions to actions? Why do we need a support system? It is within this context that this volume identifies a series of actionable strategies to push readers to master self-control and consequently optimize goal progress.
優惠價: 9 1673
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Digital for Good: Raising Kids to Thrive in an Online World
滿額折
出版日:2021/07/20 作者:Richard Culatta  出版社:Harvard Business Review Press  裝訂:精裝
Kids deserve a better digital future. Help them create it.When it comes to raising children in a digital world, every parent feels underprepared and overwhelmed. We worry that our children will become
優惠價: 79 901
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Self-Control, Decision Theory, and Rationality:New Essays
90 折
出版日:2021/04/08 作者:José Luis Bermúdez  出版社:Cambridge Univ Pr  裝訂:平裝
Thinking about self-control takes us to the heart of practical decision-making, human agency, motivation, and rational choice. Psychologists, philosophers, and decision theorists have all brought valuable insights and perspectives on how to model self-control, on different mechanisms for achieving and strengthening self-control, and on how self-control fits into the overall cognitive and affective economy. Yet these different literatures have remained relatively insulated from each other. Self-Control, Decision Theory, and Rationality brings them into dialog by focusing on the theme of rationality. It contains eleven newly written essays by a distinguished group of philosophers, psychologists, and decision theorists, together with a substantial introduction, collectively offering state-of-the-art perspectives on the rationality of self-control and the different mechanisms for achieving it.
優惠價: 9 1673
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The Best Ever Jobs In: Engineering
滿額折
出版日:2021/02/11 作者:Rob Colson  出版社:Wayland UK  裝訂:平裝
Does your child dream of a future career be in the exciting world of engineering? This book will show you them there is so much more to engineering jobs than studying buildings. The perfect book for
優惠價: 79 434
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Digital Architecture Beyond Computers
滿額折
出版日:2021/01/28 作者:Roberto Bottazzi  出版社:Bloomsbury Visual Arts  裝訂:平裝
Digital Architecture Beyond Computers explores the deep history of digital architecture, tracing design concepts as far back as the Renaissance and connecting them with the latest software used by des
優惠價: 9 1187
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Digital Vision and the Ecological Aesthetic (1968 - 2018)
90 折
出版日:2020/12/10 作者:Lisa Fitzgerald  出版社:Bloomsbury Academic UK  裝訂:精裝
Digital technology has transformed the way that we visualise the natural world, the art we create and the stories we tell about our environments. Exploring contemporary digital art and literature thro
優惠價: 9 5985
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