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Penguin Special (POD)
79 折
出版日:2006/05/04 作者:Jeremy Lewis  出版社:UK Penguin  裝訂:平裝
*注意:此書為POD (Print on Demond)少量印製。By founding Penguin books and popularizing the paperback, Allen Lane not only changed publishing in Britain, he was also at the forefront of a social and cultural revo
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傳播研究調查法
85 折
出版日:1993/08/01 作者:蘇蘅著  出版社:三民書局  裝訂:平裝
「傳播研究調查法」一本跨越學術與實務兩界的書,內容大致可分為兩部分,前半部在對調查研究(survey research)做「科學性的探究」,包括抽樣方法、問卷設計、信度與效度的介紹,以及實地訪問、郵函訪問和電話訪問的實施步驟。後半部則擴及大眾傳播媒介實務的範疇,例如對「精確新聞報導」和電視收視率調查的專述。 電腦技術目前己成為調查研究不可或缺的工具,本書另有一章具體而微的介紹電腦技術在調查時的應用
出版日:2019/03/08 作者:Leiyu Shi  出版社:Cengage Learning  裝訂:精裝
Solve the big problems in health services delivery with Health Services Research Methods, 3rd Edition! This easy-to-follow text balances classic research methods with the newest approaches to improve
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出版日:2016/08/18 作者:Karim E. Khondkar (EDT)  出版社:Emerald Group Pub Ltd  裝訂:精裝
Researchers from the US present five essays in accounting behavioral research. After an analysis of contributions in Advances in Accounting Behavioral Research from 1998 to 2012, essays discuss the
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出版日:2016/04/02 作者:Alvin C. Burns; Ronald F. Bush; Ann F. Veeck  出版社:Pearson College Div  裝訂:精裝
For courses in global marketing. ? Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field
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Visual Research ─ An Introduction to Research Methods in Graphic Design
90 折
出版日:2016/03/24 作者:Russell Bestley; Ian Noble  出版社:Bloomsbury Academic UK  裝訂:平裝
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purp
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出版日:2015/07/31 作者:V. Kumar  出版社:SAGE Publications UK  裝訂:平裝
This textbook for students, scholars, and professionals in market research covers all phases of developing and conducting global marketing research, detailing advances in both quantitative and qualita
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Essentials of Marketing Research
90 折
出版日:2015/04/01 作者:Barry J. Babin; William G. Zikmund  出版社:Cengage Learning  裝訂:平裝
ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essen
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Federal Tax Research
90 折
出版日:2014/03/05 作者:William A. Raabe; Gerald E. Whittenburg; Roby Sawyers; Steven L Gill  出版社:Cengage Learning  裝訂:精裝
This market-leading tax research text takes a practical, hands-on approach that goes beyond a random sampling of tax research sources. Fully updated, FEDERAL TAX RESEARCH extensively covers technology
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Who Says? ─ The Writer's Research
90 折
出版日:2013/12/02 作者:Deborah Holdstein; Danielle Aquiline  出版社:Oxford Univ Press USA  裝訂:平裝
HOW to do research in today's digital ageWHY research is essential to academic work Written for today's college students, Who Says? The Writer's Research addresses contemporary research issues head on
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Business Research Methods
90 折
出版日:2013/03/05 作者:Donald Cooper; Pamela Schindler  出版社:McGraw-Hill College  裝訂:精裝
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics prese
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Introduction to Research in Education
90 折
出版日:2013/01/01 作者:Donald Ary; Lucy Cheser Jacobs; Christine K. Sorensen; David Walker  出版社:Cengage Learning  裝訂:平裝
Become a more competent consumer and producer of research with INTRODUCTION TO RESEARCH IN EDUCATION, 9th Edition! Known for its exceptionally clear writing style and comprehensive coverage, this rese
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Introduction to Research in Education
90 折
出版日:2013/01/01 作者:Donald Ary; Lucy Cheser Jacobs; Christine K. Sorensen; David Walker  出版社:Cengage Learning  裝訂:精裝
Become a more competent consumer and producer of research with INTRODUCTION TO RESEARCH IN EDUCATION, 9th Edition! Known for its exceptionally clear writing style and comprehensive coverage, this rese
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出版日:2012/09/04 作者:Carl McDaniel Jr.; Roger Gates  出版社:John Wiley & Sons Inc  裝訂:平裝
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professi
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Music Research ─ A Handbook
90 折
出版日:2012/07/24 作者:Laurie J. Sampsel  出版社:Oxford Univ Press USA  裝訂:平裝
Clear, concise, and practical, Music Research: A Handbook, Second Edition, introduces students to the major print and electronic research tools available today. With a strong focus on the connection b
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Social Research Counts
90 折
出版日:2012/01/01 作者:Earl Babbie  出版社:Cengage Learning  裝訂:平裝
Become a competent, confident, and critical consumer of social research with Earl Babbie's SOCIAL RESEARCH COUNTS. Written with wit, and with a desire to see you succeed in the course, the book presen
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McGraw-Hill's Concise Guide to Writing Research Papers
79 折
出版日:2010/01/01 作者:CAROL ELLISON  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Write an effective research paper--no sweat!The words “research paper” may send a chill down your spine. You're thinking about the hours of research and the days of writing ahead-and that's after wrin
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Notes on Operations Research 1959
79 折
出版日:2003/03/17 作者:Mit Operations Research Center  出版社:Mit Pr  裝訂:平裝
Lectures on operations research and its use of probability theory. A collection of lectures from a special summer program at MIT's Operations Research Center treats topics in operations research for
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RESEARCH METHODS FOR POSTGRADUATES 2E
90 折
出版日:2002/02/01 作者:GREENFIELD  出版社:JOHN WILEY & SONS;LTD  裝訂:平裝
guidance in all subject areas Editor:Tony Greenfield, Industrial Statistics Research Unit (ISRU), University of Newcastle-upon-Tyne, UK Research Methods for Postgraduates brings together guidance for
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Persuasion: Theory and Research
90 折
出版日:2002/01/24 作者:Daniel J. O'Keefe  出版社:SAGE Publications UK  裝訂:平裝
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the produ
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Designing and Conducting Mixed Methods Research
90 折
出版日:2017/10/03 作者:John W. Creswell; Vicki L. Plano Clark  出版社:SAGE Publications UK  裝訂:平裝
Combining the latest thinking about mixed methods research designs with practical, step-by-step guidance, the Third Edition of Designing and Conducting Mixed Methods Research now covers seven mixed me
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The Art of Creative Research ─ A Field Guide for Writers
90 折
出版日:2017/02/22 作者:Philip Gerard  出版社:Univ of Chicago Pr  裝訂:精裝
All writers conduct research. For some this means poring over records and combing, archives but for many creative writers research happens in the everyday world—when they scribble an observation on th
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出版日:2016/10/31 作者:Cynthia JEFFREY (EDT)  出版社:Emerald Group Pub Ltd  裝訂:精裝
Jeffrey presents readers with a collection of contemporary and emerging research perspectives on professional responsibility and ethics in the field and practice of accounting. She has organized th
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出版日:2016/05/03 作者:Michael R. M. Ward (EDT); Sam Hillyard (EDT)  出版社:Emerald Group Pub Ltd  裝訂:精裝
Nado presents readers with a collection of academic essays and scholarly articles focused on the relative importance or unimportance of gender in the building of research relationships over an academi
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An Intellectual History of School Leadership Practice and Research ― An Intellectual History of Practice and Research
90 折
出版日:2016/01/28 作者:Helen M. Gunter  出版社:Bloomsbury USA Academic  裝訂:精裝
An Intellectual History of School Leadership Practice and Research presents a detailed and critical account of the ideas that underpin the practice of educational leadership, through drawing on over 2
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出版日:2016/01/01 作者:Arch G. Woodside  出版社:Emerald Group Pub Ltd  裝訂:精裝
This reference and guide for students, researchers, and scholars presents case-based theory, method, and applications and offers guidelines for conducting case study research in 15 genres, includin
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出版日:2015/12/15 作者:Karin Klenke  出版社:Emerald Group Pub Ltd  裝訂:精裝
The book is divided into four parts: (1) foundations of qualitative research methods consisting of a chapter summarizing the various qualitative paradigms and a research methods chapter illuminating v
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The Process of Social Research
90 折
出版日:2015/06/29 作者:Jeffrey C. Dixon; Royce A. Singleton; Bruce C. Straits  出版社:Oxford Univ Press USA  裝訂:平裝
The Process of Social Research successfully meets two major challenges of teaching social science methods: to make the material interesting and accessible to students, and to provide them with the too
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Experimental Research Methods in Language Learning
90 折
出版日:2015/02/12 作者:Aek Phakiti  出版社:Bloomsbury USA Academic  裝訂:平裝
Language learning research aims to describe and fully explain how and why language learning takes place, but can fall short of its stated purpose. Systematic, rigorous research is needed if the growing field of language learning is to progress methodically. This book demonstrates and fully explains such a methodology. Given that research in language acquisition yields practical pedagogical implications, it is crucial that it is rigorous and accurate.This book offers a quantitative research methodology that relies on statistical analysis in order to make inferences and conclusions about language learning. Experimental research aims to understand differences between or within groups of learners under manipulated environments. It requires strict control of conditions, enabling interpretations with a low factor of error. Aek Phakiti provides step-by-step guidelines and underlying principles, epistemology and methodology, in a book that is essential for advanced students of language acquisi
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Research Methods for the Behavioral Sciences
90 折
出版日:2015/01/01 作者:Frederick J. Gravetter; Lori-Ann B. Forzano  出版社:Cengage Learning  裝訂:精裝
RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book lead
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Communication Research Methods
90 折
出版日:2014/10/14 作者:Gerianne Merrigan; Carole L. Huston  出版社:Oxford Univ Press USA  裝訂:平裝
Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model
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Abductive Analysis ─ Theorizing Qualitative Research
90 折
出版日:2014/10/03 作者:Iddo Tavory; Stefan Timmermans  出版社:Univ of Chicago Pr  裝訂:精裝
In Abductive Analysis, Iddo Tavory and Stefan Timmermans provide a new navigational map for theorizing qualitative research. They outline a way to think about observations, methods, and theories that
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出版日:2014/08/09 作者:Bruce E. Evans; Jeffrey T. Lindsey Ph.d.  出版社:Pearson  裝訂:平裝
EMS Quality Management and Research is designed to be used as a starter manual for EMS managers seeking to build comprehensive knowledge of quality improvement (QI). Teaching and Learning Exp
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Phenomenology of Practice ─ Meaning-Giving Methods in Phenomenological Research and Writing
90 折
出版日:2014/04/30 作者:Max Van Manen  出版社:Left Coast Pr  裝訂:平裝
Max van Manen offers an extensive exploration of phenomenological traditions and methods for the human sciences. It is his first comprehensive statement of phenomenological thought and research in ove
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出版日:2014/03/31 作者:World Health Organization (COR)  出版社:Stylus Pub Llc  裝訂:平裝
Interest in implementation research is growing, largely in recognition of the contribution it can make to maximizing the beneficial impact of health interventions. As a relatively new and, until recen
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Doing a Successful Research Project ─ Using Qualitative or Quantitative Methods
90 折
出版日:2014/03/28 作者:Martin Brett Davies; Nathan Hughes  出版社:Palgrave Macmillan  裝訂:平裝
Carrying out a research project is a daunting task, presenting you with deadline anxieties, unfamiliar language and practical dilemmas. This book is a straightforward, user-friendly guide on how to ma
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出版日:2014/02/15 作者:Judith Thissen (EDT); Rob Zwijnenberg (EDT); Kitty Zijlmans (EDT)  出版社:Univ of Chicago Pr  裝訂:平裝
Are the humanities still relevant in the twenty-first century? In the context of pervasive economic liberalism and shrinking budgets, the importance of humanities research for society is increasingly
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Research and Evaluation in Counseling
90 折
出版日:2014/02/05 作者:Bradley Erford  出版社:Cengage Learning  裝訂:精裝
Research is often an intimidating topic in a counselor training program-but it doesn't have to be. This text helps to alleviate readers' concerns while helping them learn what they need to know. It pr
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Jesus Research ─ New Methodologies and Perceptions
90 折
出版日:2014/01/23 作者:James H. Charlesworth (EDT); Brian Rhea; Petr Pokorny  出版社:Eerdmans Pub Co  裝訂:平裝
This volume explores nearly every facet of Jesus Research -- from eyewitness criteria to the reliability of memory, from archaeology to psychobiography, from oral traditions to literary sources, and f
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出版日:2013/12/15 作者:Olaf Zawacki-richter (EDT); Terry Anderson (EDT)  出版社:Univ of Washington Pr  裝訂:平裝
Online Distance Education: Towards a Research Agenda offers asystematic overview of the major issues, trends, and areas of priorityin online distance education research. In each chapter, aninternation
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