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Predictable Profits

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訂閱變現:打造10萬潛在客戶,讓會員價值飆3倍!揭開高轉換率、高續訂率的祕密
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出版日:2025/08/09 作者:史都.麥克拉倫  出版社:商周文化  裝訂:平裝
利潤最大化、經營壓力最小化1個框架 X 2大行銷計畫 X 3類內容 X 4種會員制模式除了Netflix、微軟Office、Uber Eats,漢堡王也推咖啡會員制,你的產品、服務也可以!★亞馬遜電商類暢銷書、4.9星高分好評★你是否曾想過,可以不再追求單次的銷售業績,而是建立一個每月能帶來穩定收入與獲利的事業?擁有15年經驗的會員制專家史都.麥克拉倫(Stu McLaren),揭示如何透過會員計畫與訂閱制模式,從單次銷售轉型為穩定、可預測的經常性收入,讓獲利最大化,經營壓力最小化。除了你最想知道的經營祕訣:◎如何透過三個明顯的跡象,幫你辨別是否擁有完美的會員市場?◎如何輕鬆吸引新會員——即使你不喜歡「銷售」?◎為何停止招收會員反而能讓你的業務更快速、爆炸性成長?◎如何創造會員無法抗拒的方案,讓他們不斷回購?◎在前三十天該做些什麼,才能讓會員的終身價值增加三倍?書中內容更是詳細分為五個部分,完整涵蓋建立成功會員計畫的關鍵步驟:1. 奠定基礎:探討會員模式是否適合你的事業,如何進行市場調查了解顧客,並建立「訊息地圖」來描繪顧客從「現在」到「未來」的轉變旅程。2. 吸引會員:介紹「卓越循環」,透過幫助客戶取得成果來產生成功故事,進而吸引更多人加入。強調找到自己的「立場」與核心價值觀,並專注於一個主要平台來建立內容與受眾連結。提供內容創作技巧(如批次製作、多種格式、短小精悍、長效性)和吸引潛在客戶的工具(如懶人包PDF、問答指南)。有效的登陸頁面標題應具體並點出痛點。同時,鼓勵「借力使力」,善用他人的受眾來快速擴大自己的名單。3. 服務會員:介紹四種常見會員模式:知識型、產品型、服務型和社群型。指出人們退訂的主要原因之一是內容過多而感到不知所措。提出「成功之路」的概念,透過設定「階段」、「里程碑」和「行動項目」,引導會員逐步取得成果。成功的導入體驗對會員留存非常重要。4. 會員變現:討論如何打造「無法拒絕的提案」,包含吸引人的「鉤子」和策略性定價。常見定價模式包括月費和年費,建議新手從較低價格開始。有效的銷售文案應創造「現在」與「未來」的對比。銷售頁面需回答七個關鍵問題。提到兩種行銷計畫:開放式與封閉式,以及成功上線的五個階段:連結、認知、渴望、購買、驚喜。並分享不同的推出風格和推廣策略。5. 留住會員:強調提升留存率的重要性,即使只提高1%也能顯著增加利潤。關鍵在於促進
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Managing Human Resource: Prodcutivity, Quality of Work Life, Profits (人力資源管理)
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出版日:2009/01/01 作者:CASCIO  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Wayne Cascio's Managing Human Resources, 8e is perfect for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship bet
優惠價: 1 1120
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Environmental Applications of Nanomaterials
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出版日:2012/07/24 作者:Glen E Fryxell (EDT); Guozhong Cao (EDT)  出版社:World Scientific Pub Co Inc  裝訂:平裝
This book is concerned with functional nanomaterials, materials containing specific, predictable nanostructures whose chemical composition, or interfacial structure enables them to perform a specific
優惠價: 9 3029
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Environmental Applications of Nanomaterials
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出版日:2011/10/31 作者:Glen E Fryxell (EDT); Guozhong Cao (EDT)  出版社:World Scientific Pub Co Inc  裝訂:精裝
This book is concerned with functional nanomaterials, materials containing specific, predictable nanostructures whose chemical composition, or interfacial structure enables them to perform a specific
優惠價: 9 5141
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出版日:2010/01/01 作者:SINGH  出版社:MOSBY  裝訂:平裝
Achieve predictable implant surgery outcomes with expert guidance
優惠價: 1 7800
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WORK, MANAGEMENT AND THE BUSINESS OF LIVING
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出版日:2012/03/27 作者:El-meligi Moneim  出版社:World Scientific Pub Co Inc  裝訂:精裝
In the modern economic paradigm characterized by a multitude of business management theories aimed at maximizing profits, there is a danger of formalizing management techniques to the extent of dehuma
優惠價: 9 1163
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出版日:2011/01/01 作者:NICKELS; MCHUGH  出版社:MC  裝訂:平裝
Chapter 1: Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2: Understanding How Economics Affects BusinessChapter 3: Doing Business in Global MarketsChapter 4: Demanding
優惠價: 1 1150
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出版日:2022/01/01 作者:Choy  出版社:QUINTESSENCE PUB  裝訂:精裝
Dr Charles Burstone was a pioneer in orthodontic biomechanics, and his legacy lives on this second edition of his book, with Dr Kwangchul Choy at the helm. This textbook has taught thousands of orthodontists the importance of understanding biomechanics to ensure healthy, predictable movements in clinical practice, and this new edition will undoubtedly do the same for the new generations of students. Technology continues to advance in orthodontics, but no technology can replace a sound understanding of how the teeth move in their periodontal apparatus and how they can be pushed or pulled to get where they need to be. This book is the difference between an orthodontist who can move teeth and an orthodontist who can plan cases with predictability and achieve the sought-after results.
優惠價: 1 6776
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出版日:2022/01/01 作者:Donos  出版社:QUINTESSENCE PUB  裝訂:精裝
Dental implants are used routinely throughout the world to replace missing teeth. With the broadening of treatment options and an increasing number of clinicians that provide implant therapy, it is important to ensure that the treatment methods used meet the highest clinical standards. The ITI Treatment Guide series is a compendium of evidence-based implant-therapy techniques in daily practice. Written by renowned clinicians and supported by contributions from expert practitioners, the ITI Treatment Guides provide a comprehensive overview of the various indicated treatment options. The management of different clinical situations is discussed with an emphasis on sound diagnostics, evidence-based treatment concepts, and predictable treatment outcomes with minimal risk to the patient. Volume 13 of the ITI Treatment Guide series provides clinicians with the latest evidence-based information on the prevention and management of peri-implant diseases. This information is based in part on the
優惠價: 1 2992
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作者:Monje  出版社:QUINTESSENCE PUB  裝訂:精裝
When osseointegration was first introduced by Brånemark as a therapy for the replacement of the natural dentition, it was accepted as an appropriate and predictable solution for young and middle-aged edentulous patients. No one anticipated the positive results and high level of acceptability that this therapy would bring about. The decision regarding whether to save a tooth or insert an implant is one that the implant clinician makes based on previous experience, recently approved therapeutics, and the best interests of the patient. This high-quality and timely publication will serve to enhance the armamentarium of implant clinicians in this regard. The editors have engaged leading thinkers in surgery and prosthetics to share their methods, ranging from prevention to regeneration. The text provides contemporary information for achieving constructive endpoint goals and for managing solutions to peri-implantitis and should have a place in every dental library.
優惠價: 1 11701
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Stock Market Crashes ─ Predictable and Unpredictable and What to Do About Them
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出版日:2017/11/30 作者:William T. Ziemba (EDT); Mikhail Zhitlukhin; Sebastien Lleo  出版社:World Scientific Pub Co Inc  裝訂:精裝
This book presents studies of stock market crashes big and small that occur from bubbles bursting or other reasons. By a bubble we mean that prices are rising just because they are rising and that pri
優惠價: 9 2999
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Stock Market Crashes ─ Predictable and Unpredictable and What to Do About Them
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出版日:2017/11/30 作者:William T. Ziemba (EDT); Mikhail Zhitlukhin; Sebastien Lleo  出版社:World Scientific Pub Co Inc  裝訂:平裝
This book presents studies of stock market crashes big and small that occur from bubbles bursting or other reasons. By a bubble we mean that prices are rising just because they are rising and that pri
優惠價: 9 1071
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Quantitative Financial Analytics ― The Path to Investment Profits
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出版日:2017/07/20 作者:Edward E. Williams; John A. Dobelman  出版社:World Scientific Pub Co Inc  裝訂:平裝
優惠價: 9 2387
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Quantitative Financial Analytics ― The Path to Investment Profits
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出版日:2017/07/20 作者:Edward E. Williams; John A. Dobelman  出版社:World Scientific Pub Co Inc  裝訂:精裝
優惠價: 9 4835
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Cures Vs. Profits ─ Successes in Translational Research
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出版日:2016/05/01 作者:James Lyons-weiler  出版社:World Scientific Pub Co Inc  裝訂:精裝
Did you ever wonder whether doctors want cures, or just treatments? Did you know ... Grapefruit can interact with over 100 drugs, but it may be useful for reducing blood pressure and for weight loss?
優惠價: 9 1193
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Cures Vs. Profits ─ Successes in Translational Research
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出版日:2016/05/01 作者:James Lyons-weiler  出版社:World Scientific Pub Co Inc  裝訂:平裝
Did you ever wonder whether doctors want cures, or just treatments? Did you know ... Grapefruit can interact with over 100 drugs, but it may be useful for reducing blood pressure and for weight loss?
優惠價: 9 551
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Pricing Services and Revenue Management
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出版日:2018/08/17 作者:Jochen Wirtz  出版社:World Scientific Pub Co Inc  裝訂:平裝
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and
優惠價: 9 304
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出版日:2018/12/26 作者:菲利普‧費雪  出版社:Smart智富文化  裝訂:平裝
任何喜歡菲利浦.費雪《非常潛力股》的投資人,都該讀的經典之作! 投資界傳奇人物菲利普.費雪(Philip A. Fisher),在撰寫《非常潛力股》(Common Stocks and Uncommon Profits)不到兩年後,接續出版了《買股致富》(Paths to Wealth Through Common Stocks)。在《非常潛力股》面世之後,費雪收到許多投資人的詢問與回應,因此決定
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出版日:2016/03/25 作者:戴爾‧帕崔  出版社:天下文化  裝訂:平裝
★《華爾街日報》、《今日美國》暢銷書★《富比士》專文報導★社會企業TOMS Shoes創辦人布雷克‧麥考斯基 (Blake Mycoskie)專文推薦★作者於TED演講:「How to Value People Over Profits」★亞馬遜網路書店讀者瘋傳盛讚:這是每個人都應該讀的一本書!良心企業+有意識的消費者=美好世界消費者信心崩潰時代,全新的企業家類型出現!賺錢很容易,人的問題卻很棘手
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Planning and Profits in Socialist Economies
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出版日:2010/12/23 作者:KLAUS BRINKMANN  出版社:Routledge UK  裝訂:精裝
Series: Studies in Modern Law and PolicyFirst Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
優惠價: 1 12600
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Innovation Management—Strategies, Implementation and Profits
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出版日:2004/11/01 作者:AFUAH 著  出版社:OXFORD UNIVERSITY PRESS  裝訂:平裝
Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing,
優惠價: 1 1220
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出版日:2003/04/01 作者:Diane Larsen-Freeman  出版社:東華書局  裝訂:平裝
A must-read for every language teaching professional, TEACHING LANGUAGE: FROM GRAMMAR TO GRAMMARING explores the regular, predictable elements of language as well as the potential creativity of its un
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