A funny Halloween picture book – great for kids aged 3+Celebrate the spooky season with everyone’s favourite bear, Paddington – now a major movie star!Paddington Bear is getting ready for a Halloween party, strictly for family only. He can’t wait for the party to start – as soon as he gets home from trick or treating! But nothing goes quite to plan after Paddington’s mean neighbour, Mr Curry, invites himself to the party and spoils all the fun. Luckily, Paddington has a special Halloween trick that might just save the day!A hilarious new Paddington adventure, full of spooky surprises!* More than 45 million Paddington books sold, worldwide!* Perfect Halloween Picture Book – From Sunday Times bestselling author Michael Bond* Ideal Halloween Gift and Keepsake – Perfect for adding to a Halloween basket!* Parent & Educator Approved Quality – The story is aligned with EYFS guidelines to encourage imaginative play and social-emotional learning
ANew York TimesBestsellerIn this third book inNew York Timesbestselling, Newbery Honor-winning author Shannon Hale's Princess Academy series,Miri goes from student . . . to teacher!Miri has spent a year at the palace, learning all about being a proper princess. But before she can return to her beloved Mount Eskel, the king has a task for her: Miri must travel to a distant swamp to start a princess academy for three sisters, cousins of the royal family. Unfortunately, Astrid, Felissa, and Sus are more interested in hunting and fishing than royal rules.As Miri spends more time with the girls, she realizes the king and queen's interest in them hides a long-buried secret. Relying on her own strength and intelligence, Miri must unravel the mystery while protecting the sisters--and maybe then she canfinallymake her way home.Don't miss the other books in the Princess Academy trilogy!Princess AcademyPrincess Academy: Palace of StonePrincess Academy: The Forgotten Sisters
利潤最大化、經營壓力最小化1個框架 X 2大行銷計畫 X 3類內容 X 4種會員制模式除了Netflix、微軟Office、Uber Eats,漢堡王也推咖啡會員制,你的產品、服務也可以!★亞馬遜電商類暢銷書、4.9星高分好評★你是否曾想過,可以不再追求單次的銷售業績,而是建立一個每月能帶來穩定收入與獲利的事業?擁有15年經驗的會員制專家史都.麥克拉倫(Stu McLaren),揭示如何透過會員計畫與訂閱制模式,從單次銷售轉型為穩定、可預測的經常性收入,讓獲利最大化,經營壓力最小化。除了你最想知道的經營祕訣:◎如何透過三個明顯的跡象,幫你辨別是否擁有完美的會員市場?◎如何輕鬆吸引新會員——即使你不喜歡「銷售」?◎為何停止招收會員反而能讓你的業務更快速、爆炸性成長?◎如何創造會員無法抗拒的方案,讓他們不斷回購?◎在前三十天該做些什麼,才能讓會員的終身價值增加三倍?書中內容更是詳細分為五個部分,完整涵蓋建立成功會員計畫的關鍵步驟:1. 奠定基礎:探討會員模式是否適合你的事業,如何進行市場調查了解顧客,並建立「訊息地圖」來描繪顧客從「現在」到「未來」的轉變旅程。2. 吸引會員:介紹「卓越循環」,透過幫助客戶取得成果來產生成功故事,進而吸引更多人加入。強調找到自己的「立場」與核心價值觀,並專注於一個主要平台來建立內容與受眾連結。提供內容創作技巧(如批次製作、多種格式、短小精悍、長效性)和吸引潛在客戶的工具(如懶人包PDF、問答指南)。有效的登陸頁面標題應具體並點出痛點。同時,鼓勵「借力使力」,善用他人的受眾來快速擴大自己的名單。3. 服務會員:介紹四種常見會員模式:知識型、產品型、服務型和社群型。指出人們退訂的主要原因之一是內容過多而感到不知所措。提出「成功之路」的概念,透過設定「階段」、「里程碑」和「行動項目」,引導會員逐步取得成果。成功的導入體驗對會員留存非常重要。4. 會員變現:討論如何打造「無法拒絕的提案」,包含吸引人的「鉤子」和策略性定價。常見定價模式包括月費和年費,建議新手從較低價格開始。有效的銷售文案應創造「現在」與「未來」的對比。銷售頁面需回答七個關鍵問題。提到兩種行銷計畫:開放式與封閉式,以及成功上線的五個階段:連結、認知、渴望、購買、驚喜。並分享不同的推出風格和推廣策略。5. 留住會員:強調提升留存率的重要性,即使只提高1%也能顯著增加利潤。關鍵在於促進