Reputation

第 01 章 | 聖誕樹農場的女孩：那把開啟夢想的小吉他 介紹她在賓夕法尼亞州的童年，以及她如何因為受到排擠而躲進音樂世界，開始嘗試寫詞創作。 第 02 章 | 納許維爾的追夢人：14 歲的孤注一擲 講述她如何說服父母搬到鄉村音樂聖地，在咖啡廳駐唱，並成為索尼音樂史上最年輕的簽約詞曲作家。 第 03 章 | 穿著長靴的鄉村公主：寫給同齡人的青春日記 描述前兩張專輯《Taylor Swift》與《Fearless》的成功，她如何用歌詞替全世界的青少年說出暗戀與心碎的心聲。 第 04 章 | 聚光燈下的暴風雨：學會在質疑中站穩腳步 記錄 2009 年 VMA 頒獎典禮的意外事件（肯伊·威斯特事件），以及她如何將大眾的議論轉化為創作動力，寫出《Speak Now》。 第 05 章 | 紅唇與大城市：大膽跨越音樂邊界的轉身 講述她從鄉村音樂轉向流行音樂的關鍵期，從《Red》的實驗到《1989》的全球爆炸，成為定義時代的流行天后。 第 06 章 | 消失與重生：在沈默中築起的《Reputation》 描述她面對網路霸凌與輿論壓力時選擇「消失」一年，最後用黑色的風格重新回歸，告訴大家：「舊的泰勒絲已經不在了」。 第 07 章 | 森林裡的詩人：疫情期間的創意奇蹟 講述在世界停擺時，她如何回歸純粹的創作，創作出《folklore》與《evermore》這兩張充滿故事性與文學氣息的專輯。 第 08 章 | 奪回我的名字：泰勒絲版本的「版權大戰」 深入淺出地解釋「母帶版權」爭議，以及她決定重錄專輯、奪回創作主導權的超酷行動，教導青少年保護自己的權利。 第 09 章 | 時代巡迴演唱會：那個改變世界經濟的女孩 描繪「The Eras Tour」的瘋狂盛況，分析她如何成為「音樂產業本身」，並介紹她與「Swifties」（粉絲群）之間深厚且獨特的連結。 第 10 章 | 泰勒絲的「Fearless」哲學：給年輕人的夢想指南 總結她的人生觀：失敗不可怕、大方擁抱自己的熱愛、對世界保持善良，並鼓勵讀者勇敢寫下屬於自己的精彩篇章。

★巴菲特的價值投資實戰──波克夏★ 《巴菲特寫給股東的信》編者親訪巴菲特與關鍵人士， 記錄股神57年內買進50家好公司， 建立市值約8,800億美元的企業帝國， 挖掘9大選股原則和波克夏永續發展的祕密。 本書是唯二特別獲得巴菲特許可，在波克夏股東大會現場販售的書。市面上有很多書讓你了解巴菲特的人生故事和投資哲學，而本書直擊巴菲特如何打造出波克夏帝國。 ◎波克夏如何締造傳奇？ 波克夏如何從長日將盡的小紡織廠，成為聲名遠播的選股公司？巴菲特怎麼創造出20多年內，平均超過大盤2倍以上的獲利？ ◎掌握波克夏子公司和投資組合的共同點 波克夏擁有超過67家重要子公司，雖橫跨金融、製造、民生、珠寶、化學、家族企業等眾多領域，卻能歸納出共通點。巴菲特看中的併購企業、投資標的的標準是什麼？ ◎學巴菲特選價值股的9大原則，了解波克夏（BERKSHIRE）的護城河 ‧原則一：精打細算（B，Budget-conscious） 「蓋可保險」不同於業務員推銷，採用的是DM廣告行銷，把省下來的錢回饋給顧客，將省一塊賺十塊的節約精神展露無遺。 ‧原則二：真誠（E，Earnest） 「全國產物保險」和「通用再保」做競爭對手不願或無力接手的生意，提供長期、良好的理賠頂級服務，將一諾千金轉化成利潤。 ‧原則三：信譽（R，Reputation） 「克萊頓房屋」靠謹慎放貸度過金融危機，「班傑明摩爾油漆」為維護高品質，犧牲市占率也在所不惜。標榜童叟無欺、誠信至上會迎來高報酬。 ‧原則四：家族力量（K，Kinship） 家族企業致力於永續經營，而波克夏賦予經營自主權，讓雙方惺惺相惜。巴菲特解決「內布拉斯加家具城」的家族糾紛，也讓「赫爾茲伯格鑽石」美夢成真。 ‧原則五：開創精神（S，Self-starters） 為別人訓練飛行員的「飛安公司」；首創分時共享的「利捷航空」；以實驗精神製作冰淇淋的「冰雪皇后」，都是靠實驗、創新，白手起家大賺錢。 ‧原則六：不干涉原則（H，Hands off） 波克夏秉持權力下放，但堅持不能破壞公司信譽。「頂級大廚」透過沒有固定上班時間，也沒有指定推銷區域的銷售團隊打天下，這群銷售團隊展現了充分授權有回報。 ‧原則七：精明投資（I，Invertor savvy） 併購時，慎選對象和價格，創造無人能敵的成長率。「MiTek」同時採取補強型和增強形購併。「路博潤」靠併購強化內部技術

2018 Book Excellence Awards Finalist in the Medicine Category America’s healthcare crisis – Is there a solution? In this era of corporate takeovers, the age-old art of medicine is the first casualty.

商譽，最被低估的一項企業資產！ 心臟病發讓我們學會要時時關照自己的身體；危機發生，教企業要更關心自家的商譽。 在作者顧問工作中，約有60％的時間花在處理企業的形象危機。飽受驚嚇的高階主管通常會在事發當下脫口表示：「沒想到我們會發生這種事！」或者「這真是天外飛來橫禍！」 就像忽然聽到自己得到絕症的病人，大部分的企業也從未預料到公司會成為負面新聞的主角人物，得面對公眾及媒體的無情夾擊。對商譽危機

名聲，比金錢更重要 名聲在21世紀的價值，將會超過20世紀的貨幣 本書先定義「名聲」是什麼，同時說明名聲與行銷、公關、品牌塑造、形象或地位的差異何在，以及為什麼要瞭解這些差異。 作者接著說明幾個與名聲相關的重要議題，包含：名聲如何塑造、如何維持、為什麼會遭到破壞、名聲破壞之後如何重建。還有，我們的名聲將如何在網路及社群網站上發揮影響力。 &nb

Facebook或任何網路社群上發表的個人資訊，是你未來潛在的包袱。故意、意外或未經同意的資訊，在網上流竄分享，而且永不消逝。網路能掩飾我們的身份還是揭露我們的身份？建立我們的人氣還是毀壞我們的名譽？使用網路越自由，越使我們深陷更多不自由。我們正處於網路青春期階段。網路像個十來歲的孩子，呈現所有青春期的性質：莽撞的、不受約束的、任性的、無懼的、實驗性的、不在意行為後果。網絡傳播資訊的自由越大，可能

不論您是不是公關人，本書告訴您最關鍵的公關要領：＊ 市場調查是既便宜又必要的一環。＊ 不要讓追求完美成為良好的敵人——在對手想到之前先讓產品上市。＊ 不要對社群媒體太興奮而忘記了傳統媒體。＊ 在危機之中，永遠都要保持在鎂光燈下的警覺。＊ 永不說謊，永不抱怨，永不預測未來。這是一本所有企業、政治人物、球星、名流都該看的一本書！NBA球星「小飛俠」布萊恩、高球名將老虎伍茲、英國石油、默克藥廠……在各種

Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its

Le Guin criticism examined, showing how her reputation as a leading American writer has developed.

Looks at the history and infamous reputation of the triangular area of ocean known as the Bermuda Triangle.

For generations, the Cave family has been marked by scandal, madness, and violence. But after earning a reputation for bravery in the army, Horatio Cave, the new Viscount Darien, has come home to charm London society and restore the family name. He means to start with the lovely Lady Thea Debenham. The magnetism between them is immediate, but can Thea trust the dark, sexy "Vile Viscount"? And will Thea's brother Dare-the most dashing member of the Company of Rogues-believe that Horatio does not deserve the cursed Cave reputation?

Anaslasia Krupnik's precocious younger brother, Sam, gets to tell his side of the story about the events that have earned him the reputation of a pest

Ingenue. Protegee. Amoureuse. Dominic Ridgeley has done a gentlemanly deed, belying his rakish reputation. He's delivered friendless orphan Georgiana Hartley into the protection of his vivacious siste

MIDNIGHT TEMPTATIONS WITH A FORBIDDEN LORDTiffany Clare Tristan Bradley, the notorious Marquess of Castleigh, is a danger to any woman’s reputation. Devastatingly handsome and devilishly seductive, he

For the past 11 years Economic Policy has earned a reputation around the world as the one publication that always identifies current and emerging policy topics early.

The first comprehensive study of the acclaimed Modernist architecture of Vancouver.The Modernist architecture of the two post-war decades established Vancouver's reputation as a center for progressive

In this great American story, acclaimed historian Robert Merry resurrects the presidential reputation of William McKinley, which loses out to the brilliant and flamboyant Theodore Roosevelt who succee

A hunger for the forbidden Even before he strides into Rose's London shop, billionaire restaurateur Gene Bonnaire's merciless and seductive reputation precedes him. Antiques dealer Rose Heathcote has

Market-leading and first choice for students and lecturers, Blackstone's Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authori

In The Skills, Monica Galetti offers both amateur chefs and professionals basic cooking skills for cooking over 100 fabulous recipes. Building on her Masterchef: The Professionals reputation as the

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Since its first edition in 1985, The Changing Constitution has cemented its reputation for providing concise, scholarly and thought-provoking essays on the key issues surrounding the UK's constitution

Covering Thomas Heatherwick''s complete output over the years and some 170 projects, this edition includes large-scale international work, which will place Heatherwick''s reputation alongside the most

Cyrus Barker is undoubtedly England's premiere private enquiry agent. With the help of his assistant Thomas Llewelyn, he's developed an enviable reputation for discreetly solving some of the toughest,

Eleanor Chivenham finds passion and danger after entering into a hasty marriage of convenience with the roguish, mysterious Nicholas Delaney, Earl of Stainbridge, in order to save her reputation.

A prominent Wall Street analyst reveals why major banks have an undeserved negative reputation, outlining controversial solutions while explaining the essential roles of large banks in a successful ec

When the former Green Lantern Hal Jordan becomes the Spectre, the Wrath of God becomes restless as he seeks a way to prove himself worthy of the noble reputation.

Blackstone's Statutes have an unrivalled tradition of trust and quality, and a rock-solid reputation for accuracy, reliability, and authority. Content is extensively reviewed to ensure a close map to

Blackstone's Statutes have an unrivalled tradition of trust and quality, and a rock-solid reputation for accuracy, reliability, and authority. Content is extensively reviewed to ensure a close map to

Black-and-white photographs oozing with cool immortalize the performances and offstage lives of more than 100 famed jazz musicians who forged Blue Note Records’ legendary reputation. Blue

THE AMERICAN PAGEANT enjoys a reputation as one of the most popular, effective, and entertaining texts in American history. The colorful anecdotes, first-person quotations, and trademark wit bring Ame

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FALSELY ACCUSED! When someone sabotages former navy SEAL Luke Baldwin's "unhackable" software, there's more than his reputation at stake. Faced with treason charges, Luke turns to Dani Justice, a comp

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Child's Play continues its reputation for high quality, 3D engineering with another innovative approach to play and learning. Discover the wild jungle as you unravel this fascinating pop-up book.