Advanced Issues in Partial Least Squares Structural Equation Modeling provides a practical and applied description of advanced issues in PLS-SEM relevant for students, professors and applied researchers. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle, Siegfried P. Gudergan combine simple explanations of complex statistical concepts with examples and case studies that readers can follow using datasets available with the book. Furthermore, instead of providing technical descriptions of the concepts with a multitude of formulae, the book will focus on the appropriate analysis of data and interpretation of outputs. Many of the examples are based on the SmartPLS software, created and maintained by the authors. The book is easy to use for both independent and guided learning, including numerous graphs, tables, illustrations, multiple downloadable datasets (provided on a companion website), exercises, and further readings. Where appropriate, supplementary analyses and data mana
