'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced di
Kendall (Arabic, U. of Oxford) updates and expands her Top 1,000 Words for Understanding Media Arabic to incorporate terms associated with the Arab Spring and the search for democracy, recent natural
Through in-depth analysis of different types of film, TV and online content, Understanding Media Production examines whether media theory can help inform good practice in media production. Using real-
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the m
An engaging and accessible introduction to the field, Understanding Media Industrieshelps students develop deeper and more critical knowledge of industries. This book provides students with a thorough
A student friendly exploration of both the theory and practice of media ethics. Full of pedagogy and covering the digital alongside the classical, no other book on the market is as up-to-date or as fu
This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course
This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a
Packed with up-to-date examples and the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e encourages students to think critically about the media and its eff
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically
MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and a
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society.Understanding Media C
Understanding Media Theory, 2nd Edition, is a fully revised and up-to-date resource for students and researchers. It keeps the approachable style of the original, by introducing students to media theo
