Understanding Statistical Analysis

本書以物件導向技術為主軸，輔以UML為塑模工具來闡述有關近代資訊系統開發之方法。適用對象包含任何對系統開發有興趣之同學，程式設計師，軟體工程師，及系統分析師。 本書主要是從以下幾個觀點來介紹系統的分析與設計的過程： ☑ 功能觀點：著重於需求分析的捕捉，使用案例圖(Use Case Diagram)的塑模，以及活動圖(Activity Diagram)的流程分析及輔助性。 ☑ 靜態觀點：著重於概念模型(Conceptual Modeling)的基本概念，類別圖(Class Diagram)的塑模原則，以及物件圖(Object Diagram)的輔助性。 ☑ 動態觀點：著重於分析物件(Analysis Object)的應用，循序圖(Sequence Diagram)的塑模，以及建立原則。 ☑ 部署觀點：強調軟體元件的封裝管理(Component Diagram)，配置與部署(Deployment Diagram)。 ☑ 設計觀點：內容強調類別以及類別庫的架構設計原則，並介紹基本的設計樣式(Design Pattern)以及框架(Framework)的概念。

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics.The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number

Did you know you could turn £1 into £1,000,000? And there's more than one way to do it!Stocks, shares, taxes, saving, investing, these things all sound confusing (and maybe even a little boring), but understanding more about money can help you to embrace your inner entrepreneur, make the world a better place, and even make some extra money for yourself while doing so. You've been presented with £1 and now is your chance to grow that money and make yourself a millionaire. You'll meet people along the way who all have different approaches to money - you'll meet risk-takers, money-savers, people who are nifty with numbers and business pros.Some of the advice will be good. Some ... not so good.But financial advisor Emmanuel Asuquo will help you cut through the noise, give you the tools to make decisions that are right for you - and show how YOU could become a millionaire!

Are you stuck in a habit of believing you are not good enough?Do you fixate on a particular story about yourself that you wish you could change?Are negative beliefs holding you back from reaching your fullest potential?Do you sometimes feel like it’s just too hard, or too late, to change?If any of this sounds familiar, you need Rewire, your personal guide to understanding the neuroscience of why you are subconsciously programmed to repeat certain habits and how you can do, or undo, any type of behavior to be the person you want to be.BREAK THE CYCLE, ALTER YOUR THOUGHTS AND CREATE LASTING CHANGEIn clear language, neuroscientist Nicole Vignola demystifies the science of breaking bad habits and how to make good ones, the principles of neuroplasticity, and neurohack methods for changing behavioral patterns. In the end, she helps you to see yourself in a different way and control how you react to any life situation, from overcoming negative, limiting beliefs to managing stress and achievin

How a professional understands “landscape” will determine the valuehe/she places on it and the actions he/she will take to intervene. Inother words, the view of landscape influences fundamentally how andin what way the landscape profession involves itself in a landscape. Theview of landscape gives direction to guide professional performance and also the impetus driving the use of knowledge and technical skills to provide solutions to landscape issues. Indeed, our limited knowledgeand understanding of a landscape can limit the creative solutions we can offer.This book aims to clarify the concept of landscape using the most recentunderstandings to offer diverse and profound new meanings which canpoint towards novel creative landscape interventions. In order to buildthe links between landscape theories and everyday life experience, thisbook interprets landscape according to five interlayered dimensions.It was written in two languages, and uses notes, stories, drawings, andphotos of the au

當一對雙胞胎無法就誰的數學更好達成一致時，他們的父親給了他們一個令人困惑的問題。只要一點線索，誰會先找到答案？我是數學明星！系列包括具有挑戰性的數學難題，以故事形式呈現。透過引人入勝的故事情節，並使用各種數學啟發式技巧，逐步描述謎題，然後逐步解決，這些技巧也是世界著名的新加坡數學課程的一部分。透過插圖和引人入勝的故事情節，孩子們將學習數學啟發法，並受到啟發，堅持理解、表現和解決有趣的數學問題！系列特點：根據新加坡數學課程的規定，學習使用數學啟發法解決數學難題每本書都包含由 Yeap Ban Har 撰寫的解決問題指南When a pair of twins cannot agree on who is better in Maths, their father sets them a baffling problem. With just a few clues, who will find the answer first?The I'm a Maths Star! series comprises challenging Maths puzzles, presented in story form. Puzzles are described and then solved, step-by-step, through an engaging storyline, and using various Maths heuristic techniques that are also taught as part of the world-renowned Singapore Maths curriculum. Through illustrations and an engaging storyline, children will learn Maths heuristics, and be inspired to persevere in understanding, representing, and solving fun and intriguing Maths problems!Series features:Learn to solve difficult Maths problems using Maths heuristics, as ident

一位老師在畢業聚會上給她的小學六年級學生最後一個要解決的問題。學生能否齊心協力找出答案並圓滿結束最後一年的學習呢？我是數學明星！系列包括具有挑戰性的數學難題，以故事形式呈現。透過引人入勝的故事情節，並使用各種數學啟發式技巧，逐步描述謎題，然後逐步解決，這些技巧也是世界著名的新加坡數學課程的一部分。透過插圖和引人入勝的故事情節，孩子們將學習數學啟發法，並受到啟發，堅持理解、表現和解決有趣的數學問題！系列特點：根據新加坡數學課程的規定，學習使用數學啟發法解決數學難題每本書都包含由 Yeap Ban Har 撰寫的解決問題指南A teacher gives her Primary 6 class one last problem to solve during their graduation party. Can the pupils work together to figure out the answer and end their final year with a bang?The I'm a Maths Star! series comprises challenging Maths puzzles, presented in story form. Puzzles are described and then solved, step-by-step, through an engaging storyline, and using various Maths heuristic techniques that are also taught as part of the world-renowned Singapore Maths curriculum. Through illustrations and an engaging storyline, children will learn Maths heuristics, and be inspired to persevere in understanding, representing, and solving fun and intriguing Maths problems!Series features:Learn to solve difficult Maths problems usin

作為訓練的一部分，一名年輕的弟子受到老師的挑戰，要求他在沒有任何測量工具的情況下找到碗的直徑。他能有辦法在晚餐前找到答案嗎？我是數學明星！系列包括具有挑戰性的數學難題，以故事形式呈現。透過引人入勝的故事情節，並使用各種數學啟發式技巧，逐步描述謎題，然後逐步解決，這些技巧也是世界著名的新加坡數學課程的一部分。透過插圖和引人入勝的故事情節，孩子們將學習數學啟發法，並受到啟發，堅持理解、表現和解決有趣的數學問題！系列特點：根據新加坡數學課程的規定，學習使用數學啟發法解決數學難題每本書都包含由 Yeap Ban Har 撰寫的解決問題指南As part of his training, a young disciple is challenged by his master to find the diameter of a bowl — but without any measuring tools. Can he find a way to obtain the answer before dinnertime?The I'm a Maths Star! series comprises challenging Maths puzzles, presented in story form. Puzzles are described and then solved, step-by-step, through an engaging storyline, and using various Maths heuristic techniques that are also taught as part of the world-renowned Singapore Maths curriculum. Through illustrations and an engaging storyline, children will learn Maths heuristics, and be inspired to persevere in understanding, representing, and solving fun and intriguing Maths problems!Series features:Learn to solve difficult Maths

一位老師在畢業聚會上給她的小學六年級學生最後一個要解決的問題。學生能否齊心協力找出答案並圓滿結束最後一年的學習呢？我是數學明星！系列包括具有挑戰性的數學難題，以故事形式呈現。透過引人入勝的故事情節，並使用各種數學啟發式技巧，逐步描述謎題，然後逐步解決，這些技巧也是世界著名的新加坡數學課程的一部分。透過插圖和引人入勝的故事情節，孩子們將學習數學啟發法，並受到啟發，堅持理解、表現和解決有趣的數學問題！系列特點：根據新加坡數學課程的規定，學習使用數學啟發法解決數學難題每本書都包含由 Yeap Ban Har 撰寫的解決問題指南A teacher gives her Primary 6 class one last problem to solve during their graduation party. Can the pupils work together to figure out the answer and end their final year with a bang?The I'm a Maths Star! series comprises challenging Maths puzzles, presented in story form. Puzzles are described and then solved, step-by-step, through an engaging storyline, and using various Maths heuristic techniques that are also taught as part of the world-renowned Singapore Maths curriculum. Through illustrations and an engaging storyline, children will learn Maths heuristics, and be inspired to persevere in understanding, representing, and solving fun and intriguing Maths problems!Series features:Learn to solve difficult Maths problems usin

作為訓練的一部分，一名年輕的弟子受到老師的挑戰，要求他在沒有任何測量工具的情況下找到碗的直徑。他能有辦法在晚餐前找到答案嗎？我是數學明星！系列包括具有挑戰性的數學難題，以故事形式呈現。透過引人入勝的故事情節，並使用各種數學啟發式技巧，逐步描述謎題，然後逐步解決，這些技巧也是世界著名的新加坡數學課程的一部分。透過插圖和引人入勝的故事情節，孩子們將學習數學啟發法，並受到啟發，堅持理解、表現和解決有趣的數學問題！系列特點：根據新加坡數學課程的規定，學習使用數學啟發法解決數學難題每本書都包含由 Yeap Ban Har 撰寫的解決問題指南As part of his training, a young disciple is challenged by his master to find the diameter of a bowl — but without any measuring tools. Can he find a way to obtain the answer before dinnertime?The I'm a Maths Star! series comprises challenging Maths puzzles, presented in story form. Puzzles are described and then solved, step-by-step, through an engaging storyline, and using various Maths heuristic techniques that are also taught as part of the world-renowned Singapore Maths curriculum. Through illustrations and an engaging storyline, children will learn Maths heuristics, and be inspired to persevere in understanding, representing, and solving fun and intriguing Maths problems!Series features:Learn to solve difficult Maths

當一對雙胞胎無法就誰的數學更好達成一致時，他們的父親給了他們一個令人困惑的問題。只要一點線索，誰會先找到答案？我是數學明星！系列包括具有挑戰性的數學難題，以故事形式呈現。透過引人入勝的故事情節，並使用各種數學啟發式技巧，逐步描述謎題，然後逐步解決，這些技巧也是世界著名的新加坡數學課程的一部分。透過插圖和引人入勝的故事情節，孩子們將學習數學啟發法，並受到啟發，堅持理解、表現和解決有趣的數學問題！系列特點：根據新加坡數學課程的規定，學習使用數學啟發法解決數學難題每本書都包含由 Yeap Ban Har 撰寫的解決問題指南When a pair of twins cannot agree on who is better in Maths, their father sets them a baffling problem. With just a few clues, who will find the answer first?The I'm a Maths Star! series comprises challenging Maths puzzles, presented in story form. Puzzles are described and then solved, step-by-step, through an engaging storyline, and using various Maths heuristic techniques that are also taught as part of the world-renowned Singapore Maths curriculum. Through illustrations and an engaging storyline, children will learn Maths heuristics, and be inspired to persevere in understanding, representing, and solving fun and intriguing Maths problems!Series features:Learn to solve difficult Maths problems using Maths heuristics, as ident

In recent years, China has been making frequent moves, both domestically and internationally. Not only is there internal political instability, but these actions are also affecting political, economic, and even the delicate dynamics between China and the United States on the global stage. To address these challenges, a profound understanding of China and the Chinese Communist Party is essential. In this book, the author will unveil the lesser-known aspects of China for you!近年來，中國在國內和國際上動作頻頻。這些行為不僅存在內部政治不穩定，也影響政治、經濟，甚至全球舞台上中美之間的微妙動態。為了應對這些挑戰，對中國和中國共產黨的深刻理解至關重要。在本書中，作者將為您揭開中國鮮為人知的一面！

臨床療效是醫學的生命！離開臨床無醫學。 本書「中醫臨床研究與應用」，由陳麒方、皮國立兩位教授學者主編，共收錄9篇文章以及1篇中醫臨床醫學雜誌論文總清單。文章作者群涵蓋美國、中國、印度、新加坡、台灣的醫藥衛生領域20位專家學者，文章主題包含：探討針灸SWOT分析、故宮古畫灸療圖的研究、濃縮生藥的藥品管理專題討論、江戶漢醫針灸書研究、日本時代台灣漢醫著作研究、遣唐使傳播的經方書貞元《傷寒論》、溫病時方的方劑研究、中醫背痛防治、住院會診醫案。另有目前發行時間最長的台灣中醫藥期刊《中醫臨床醫學雜誌》論文總清單900篇完整書目。本書對臨床醫學各個面向不論是鍼灸、藥品、醫學典籍應用、醫藥文化、中醫證候治療、醫史發展，都有論述，是一本相當有意義的中醫學術書。 This book "Research and Application of Eastern Clinical Medicine" is edited by two scholars, Prof./Dr. CHEN Chi-Fang and Prof. PI Kuo-Li. It contains a total of 9 articles and a comprehensive list of articles in Taiwan Journal of Clinical Chinese Medicine (TJCCM). Group of the article covers 20 experts and scholars in the field of health from the United States, China, India, Singapore, and Taiwan. The topics of the article include: SWOT analysis of acupuncture, research on moxibustion therapy pictures in ancient paintings, special discussions on drug management of concentrated crude drugs, Edo period han medical acupuncture books, research on Chinese me

終於有一本適合家長和孩子一起使用的食譜了！清新的漫畫風格和易於閱讀的格式，孩子們會發現遵循每個食譜步驟輕而易舉！父母能夠從基本的黃油餅乾到摩卡、抹茶和花生的口味，甚至製作菠蘿餡餅，就好像他們多年來一直是專業麵包師傅一樣！在這本食譜中，帕梅拉將讓家人清楚了解 22 種基本食譜，並教他們如何調整基礎知識來創造 20 種令人興奮的變化！學習帕梅拉的創意烘焙風格，您和您所愛的人很快就會在廚房裡製作出不僅僅是美味的亞洲烘焙食品，您還將建立終生的家庭回憶！書裡面有什麼：逐步指南亞洲烘焙插圖資訊圖表Finally, a cookbook for parents and children to use together!With a fresh comics-style and an easy-to-read format, children will find following each recipe step a breeze! And parents will be able to go from basic butter cookies to flavours of mocha, matcha and peanut, and even make pineapple tarts, as if they've been expert bakers for years!In this cookbook, Pamela will give families a clear understanding of 22 basic recipes and teach them how to adapt the basics to create 20 exciting variations! Learning Pamela's creative style of baking, you and your loved ones will soon be making more than delicious Asian bakes in the kitchen. You'll also be building lifelong family memories!WHAT'S INSIDE:Step-by-step guideAsian bakesIllustrated infographics

終於有一本適合家長和孩子一起使用的食譜了！清新的漫畫風格和易於閱讀的格式，孩子們會發現遵循每個食譜步驟輕而易舉！父母能夠從基本的黃油餅乾到摩卡、抹茶和花生的口味，甚至製作菠蘿餡餅，就好像他們多年來一直是專業麵包師傅一樣！在這本食譜中，帕梅拉將讓家人清楚了解 22 種基本食譜，並教他們如何調整基礎知識來創造 20 種令人興奮的變化！學習帕梅拉的創意烘焙風格，您和您所愛的人很快就會在廚房裡製作出不僅僅是美味的亞洲烘焙食品，您還將建立終生的家庭回憶！書裡面有什麼：逐步指南亞洲烘焙插圖資訊圖表Finally, a cookbook for parents and children to use together!With a fresh comics-style and an easy-to-read format, children will find following each recipe step a breeze! And parents will be able to go from basic butter cookies to flavours of mocha, matcha and peanut, and even make pineapple tarts, as if they've been expert bakers for years!In this cookbook, Pamela will give families a clear understanding of 22 basic recipes and teach them how to adapt the basics to create 21 exciting variations! Learning Pamela's creative style of baking, you and your loved ones will soon be making more than delicious Asian bakes in the kitchen. You'll also be building lifelong family memories!WHAT'S INSIDE:Step-by-step guideAsian bakesIllustrated infographics

由於評鑑規定及整個醫療大環境的改變，許多臨床工作者往往需投入臨床研究才能獲得升遷的機會。臨床研究這條路之所以坎坷，無非是需要很多大量且紮實的背景知識當作基礎，再加上實務經驗的累積，才足以獲得成果；這些研究背景知識如生物統計學與流行病學等，雖然都是在學生生涯所學過的，但研究新手往往不知如何運用在臨床研究(即雖已牢記劍譜，但遇敵仍無法馭劍)；最重要的，如果再缺乏好的師長可以傳承經驗，往往在研究的眾多環節中遇到挫折而放棄。臨床研究的步驟相當多，且彼此環環相扣，因此這本書乃採step by step的方式鋪陳，而且在每一步驟中分享我的筆者經驗與看法；另外，在本書後半段加入筆者曾鑽研過的系統性文獻回顧(systematic review)與統合分析(meta-analysis):在最後一章為筆者所整理，為英文論文寫作上常犯的錯誤與實用的技巧，其中所提到的一些概念，都是曾經困擾過筆者的。希望此書可以幫助研究新人解決所遇之瓶頸且避免犯錯，以期在研究路上走得較為順遂。本書適合的族群是所有想入門從事臨床研究的工作者，不管你是醫學生、住院醫師、醫檢師、護理師或者是其他醫事人員；希望此書能為大家打開進入臨床研究的大門，也期許此書能提供臨床研究者進階的捷徑。◎代理經銷 白象文化

這是一本規劃觀念嶄新的系統分析與設計用書！企業高階管理資訊應用的統合系統！多元決策競爭系統的總稱！相信所有讀者與系統設計者或程式規劃者看到本書時，一定會感到疑惑！什麼是【企業戰略資源管理系統】？相信所有讀者都知道或聽過【企業資源整合管理系統(ERP)】是什麼？但絕對沒有聽過【企業戰略資源管理系統】！就因為如此，所以有了這本書的企劃。簡單的說，【企業戰略資源管理系統】是一種專門提供給企業高層決策部門、營運高層人員的「策略分析」、「營運分析」、「決策判斷」以及「制定行銷對策計畫」的進階整合系統！其實就電腦軟體資訊設計的本質來分析：【企業戰略資源管理系統】是一種企業高階管理資訊應用的統合系統！【企業戰略資源管理系統】是一種【多元決策競爭系統】的總稱！也就是說，【企業戰略資源管理系統】並不是指單一的商務軟體系統！而是一群高階經營管理商務系統的總稱！一套完整的【企業戰略資源管理系統】共包含：【1】：CRM (客戶關係管理系統)、【2】：EIS (經營管理系統)、【3】：DSS (決策支援系統)、以及【4】：High Level Analysis Report System(決策分析報表系統)等4個管理階層應用系統來組成。本書從瞭解【企業戰略資源管理系統】開始，到實作瞭解【企業戰略資源系統】的雲端系統架構、雲端大數據庫(包含：CRM雲端數據庫、EIS雲端數據庫、DSS雲端數據庫…等)的完整架構與實作，到【企業戰略資源系統】的整體系統分析與設計，再到【CRM(客戶關係管理系統)】、【EIS (經營管理系統)】、【DSS (決策支援系統)】以及【決策分析報表系統(High Level Analysis Report System)】與【附屬數據處理架構】包含的2個作業系統：【企業雲端資訊交換作業系統】、【輔助處理作業系統】的系統架構建置與實作，相信所有讀者與分析師都能夠融會貫通、為自己所屬的企業規劃強大與實用的【企業戰略資源管理系統】！

一、以個案引導主題：本版除第1章導論之外，每章章首會介紹一個新穎且有趣的個案，同時迎合國際趨勢更新「Netflix和串流服務之戰」、「Zeta能源公司和電池發展的『聖杯』」、「關於CRISPR-Cas9基因編輯的專利之爭」、「蘋果公司如何組織創新」、「麥格納國際公司的碳纖維『輕量化』計畫」五個個案。二、廣而精實的內容：有系統性地說明創新的特性與趨勢，藉以引導企業擬定創新策略，最後教導企業執行創新流程，提出務實的建議與作法。三、新增時事名詞：針對相關議題納入最近的時事名詞，如數位化(digitization)、策略性投資(strategic investment)、研發組合圖(R&D portfolio map)、專利主張實體(Patent Assertion Entity, PAE)、突破性創新者(breakthrough innovators)、腦力激盪法(brainstorming)、評價憂慮(evaluation apprehension)、產出限制(production blocking)、元分析(meta-analysis)、生產損失(production loss)、群體思維(group think)等概念。四、結合本土個案：根據原文每章的主題，精心挑選相應的本土個案延伸學習，本版因應台灣企業及組織現況更新「富強鑫用動態能力培養創新」、「談台灣的行動支付」、「臺鹽華麗轉身成為生技業」、「國泰金控『What if We Could的創新思維』」、「談健豪印刷的組織轉型」、「看全聯數位轉型的策略部署」六個個案。

變異數分析（ANOVA）是一種統計公式，用於比較不同組的均值（或平均值）之間的變異。一系列方案可用來確定不同組的均值之間是否存在差異。ANOVA的結果是「F統計量」。該比率顯示了組內變異與組間變異，最終產生了一個數字，該數字可以得出支持或拒絕原假設的結論。如果組之間存在顯著差異，則不支持虛無假設，並且F比率會更大。ANOVA如果顯示處理之間有顯著差異，則必須採用事後比較檢定（Post hoc tests）用以測試處理組與對照組是否有顯著差異。這種統計技術稱為多重比較檢定（MCA:Multiple Comparison Analysis testing）。本書的特徵有以下四項：1. 只要看數據類型，統計處理方法一清二楚。2. 利用圖解，數據的輸入與其步驟清晰明確。3. 利用圖解，統計處理的方法與其步驟一目了然。4. 輸出結果的判讀方法簡明易懂。

電路學(Engineering Circuit Analysis)第12版提供讀者建立電路分析之基本概念及全面的理解能力，並將其應用到真實世界的範例問題上。在本書將近數十年的發行中，其最具助益的特點為：1.清晰及簡潔的解說。2.各式各樣有效的學習工具，例如使用MATLAB、PSpiceÒ或MultiSimÒ等工具。3.具備不同等級難度的許多習題，亦包括大量的評量習題，有利於授課教師應用。4.提供各種真實的範例，可以在討論之後說明這些範例的實用性。

NEWBERY HONOR AWARD WINNER - In this timely and moving novel in verse, a preteen girl navigates seventh grade while facing mental health challenges. A hopeful, poetic story about learning to advocate for the help and understanding you deserve. "Powerful." --Lisa Fipps, Printz Honor-winning author of Starfish How do you speak up when it feels like no one is listening? The end of elementary school? Worst time of my life.And the start of middle school?I just wasn't quite right.But this year?YO VOY A MI. Seventh grade is going to be Iveliz's year. She's going to make a new friend, help her abuela Mimi get settled after moving from Puerto Rico, and she is not going to get into any more trouble at school. . . . Except is that what happens? Of course not. Because no matter how hard Iveliz tries, sometimes people say things that just make her so mad. And worse, Mimi keeps saying Iveliz's medicine is unnecessary--even though it helps Iveliz feel less sad. But how do you explain your feelings to

Fills a gap in Korean Wave studies by studying it through the lens of gender. Women We Love is an edited collection exploring femininities in and around the Korean Wave since 2000. While studies on the Korean Wave are abundant, there is a dearth of analysis about the female-identifying stars, characters, and fans who shape and lead this crucial cultural movement. Using "women" as an inclusive term extending to all those who self-define as women, this collection of essays examines the role of women in K-pop and K-drama industries and fandom spaces, encompassing crucial intersectional topics such as queering of gender, dissemination of media, and fan culture. The audience for Women We Love will reflect the contributors to this text; they are K-pop and K-drama fans, queer, international; they are also academics of Asian histories, sociology, gender and sexuality, art history, and visual culture. The chapters are playful, intersectional, and will be adapted well into syllabi for media stud

名人推薦 「很適合希望瞭解如何將資料科學應用於行銷場域的行銷人和資訊人閱讀。我極力推薦本書。」 -台灣科技大學企業管理系教授 林孟彥 資料科學家曾被《哈佛商業評論》評為「21世紀最誘人的新興職位」。行銷學界也因為資料科學的導入，對行銷研究產生了重大的影響，許多國際期刊也開始要求研究者使用資料科學式的行銷研究方法。 為了幫助行銷人員了解如何將資料科學應用在真實世界的行銷，本書特別以「行銷資料科學」的角度，撰寫了國內第一本「行銷資料科學」的書籍。本書涵蓋了行銷理論、實務故事、實戰專案案例與線上程式操作，適合行銷人、經理人、管理者、資訊人、學生、數據分析使用者與預想從行銷商業面著手學習資料科學的初學者。 透過本書，您將可以了解： ．何謂「行銷資料科學」以及行銷資料的類型、來源與管理手法 ．資料科學的基礎知識與商業應用範疇 ．如何整合行銷資料科學與行銷研究，為企業創造商業價值 ．如何將大數據行銷分析工具，諸如：A/B測試、再行銷、行為側寫、推薦系統、全球定位系統與行動分析、競爭智慧、情感分析等 ．行銷資料科學如何協助企業進行價值創新與價值溝通 ．如何透過行銷資料科學發展以分析為基礎的策略(analysis-based strategy)，並逐步建構企業的競爭優勢

An analysis of the lessons learned from tuberculosis control in Shanghai. Tuberculosis Control and Institutional Change in Shanghai, 1911-2011 is the first book on the most widespread and deadly infectious disease in China, both historically and today. Weaving together interviews with data from periodicals and local archives in Shanghai, Rachel Core examines the rise and fall of tuberculosis control in China from the 1950s to the 1990s. Under the socialist work unit system, the vast majority of people had guaranteed employment, a host of benefits tied to their workplace, and there was little mobility--factors that made the delivery of medical and public health services possible in both urban and rural areas. The dismantling of work units amid wider market reforms in the 1980s and 1990s led to the rise of temporary and casual employment and a huge migrant worker population, with little access to health care, creating new challenges in TB control. This study of Shanghai will provide valu

本書第二版除了介紹個人理財的相關財務決策外，更加入逐漸受到重視的風險性投資主題。為了讓讀者能深入瞭解投資活動與個人理財的互動運作原理，特別融入相關實作的操作教程內容，讓讀者能親自動手練習「如何正確編製家庭財務報表？」（Personal / Household Financial Statements）。本書的內容架構融入目前世界各國一流商管教育重視「大數據量化分析」(Quantitative Analysis with Big Data) 的最新趨勢。讀者透過本書的精進研讀，不僅能徹底瞭解個人理財的運作邏輯，更能學習透過應用軟體來獨力完成家庭財務規劃。這就是本書提供給社會大眾自我提升「理財素養」，以增進家庭經營效率與效用的方便法門。

All it takes is a loving teacher to help a boy get control of his sizzling superpowers, in this vibrant picture book by bestselling author Derrick Barnes.Bobby Beacon’s got fire flowing through his veins. And now he’s psyched to attend a new school that’ll help him get a better grip on his powers. But right off the bat, his new teacher is not too welcoming. That causes Bobby’s hot temper to land him in the principal’s office. It ain’t easy to stay calm when people don’t seem to understand you and are always pushing you to the edge. Good thing Bobby gets moved to a class with an understanding teacher who clues him in on ways to calm himself and shows him that caring for others is its own kind of superpower. With her help—and some cool new friends—he just might be on his way to becoming the best version of himself possible.

以意見調查中的累計來說，有按各詢問累計的單純累計，以及組合詢問再累計的交叉累計。交叉累計的結果被整理成稱為「交叉表」的二元表，交叉表的製作與考量，於分析意見調查的各結果時，能發揮重要的功能。交叉表的考量，一般有使用長條圖或帶狀圖等的視覺方法，以及使用稱為檢定的統計方法。可是，這些方法當表甚大時（二元表的行數與列數甚多），若要掌握全體的傾向進行詳細分析，將變得極為困難。另一方面，對應分析（correspondence analysis）是將交叉表的行與列的資訊在二維度或三維度的圖上表現作為目的的一種手法，適合於交叉表的詳細分析。並且，對應分析不只是交叉表，即使對於以複數選擇形式的詢問所得到的資料表，也能進行解析，因之可以活用在選項的分類或回答者的分類上。並且，將對應分析加以擴張稱為「多重對應分析」的手法，對於將問題與回答結果按每一回答者做成一覽表的解析也可應用。由此特性來看，對應分析在意見調查的資料解析方面，被認為是極為有效的手法。

From Chinese Cosmology to English Romanticism explores the intricate early-modern English and European reception of the Chinese monistic idea tianren heyi or humanity’s unity with heaven via the Chinese rites controversy, the philosophical innovation of Spinoza, the transformation of English garden layout, and the poetic revolution of Coleridge and Wordsworth. ================== “Yu Liu offers a groundbreaking analysis of cross-cultural exchange by exploring the influence of Chinese philosophical traditions on English art, gardening, and literature up to the Romantic period . . . A must-read for scholars interested in Anglo-Chinese relations between 1600 and 1830.”—Robert Markley, W. D. and Sara E. Trowbridge Professor of English, University of Illinois Urbana-Champaign “In this deeply learned study, Yu Liu traces a ‘relay of ideas’ that made their way from Chinese philosophy to Western Romanticism, transformed along the way in Spinoza’s thought and in theories of Englis

How do public markets, as ordinary as they seem, carry the weight of a city’s history? How do sucheveryday buildings reflect a city’s changing political, social, and economic needs, through their yearslong transformations in forms, functions, and management? Integrating architecture and history, this book invites readers to go through the growth and governance of colonial Hong Kong by tracing the past and present of public markets as a study of extensive firsthand historical materials. As the readers witness the changes in Hong Kong markets from hawker pitches to classical market halls to clean modernist municipal complexes, the book offers a new perspective of understanding the familiar everyday markets with historical contexts possibly unfamiliar to most, studying markets as a microcosm of the city and a capsule of its history. -------------- This book is a robust and in-depth study of the market building history of Hong Kong since the 1840s and contributes to a holistic un

享譽全球的最佳文法教材▌全系列共三冊，從 Basic English Grammar (5/e) 、Fundamentals of English Grammar (5/e) 到 Understanding and Using English Grammar (5/e) 逐步陪伴學習者奠定穩固的英語文法實力。 ▌多元配件包含：Test Bank 包含了每單元的小考考題及單元複習考，書後附解答。▌以圖表方式簡化文法說明，搭配紮實多元的練習，逐步奠定文法概念。每單元皆有聽力練習，錄音稿附於書末。 ▌Essential Online Resources (EOR) 線上平台提供學生資源，包含課程音檔、考題及文法影片。 Pearson Practice English (PPE) App下載: 📱iOS 📱AndroidAzar English Grammar PPE 操作指引影片：https://youtu.be/S6SF3uX3GOACEFR: A1~C1 Basic English Grammar (5/e) For student• Student Book + PPE App (英英版)• Workbook + Answer Key (英英版)For teacher• Teacher's Guide• Test Bank Fundamentals of English Grammar (5/e) For student• Student Book + PPE App (英漢版)• Student Book + PPE App (英英版)• Workbook + Answer Key (英英版)For teacher• Teacher's Guide• Test Bank

The Guodian manuscripts are a cache of literary and philosophical texts from the fourth century BCE, discovered in a Warring States–period tomb in China’s Hubei Province. Through detailed decipherment and textual analysis, Kuan-yun Huang investigates the historical and philosophical contexts of these texts and convincingly proposes their association with Zisi, the grandson of Confucius. Huang not only offers an in-depth portrait of this famous scion from excavated texts and transmitted literary records, but also reveals the connection of the Guodian texts with early intellectual tradition in China, including the teachings of Xunzi, Mencius, Confucius, and the legendary Laozi, as well as the effort of rewriting that transformed Zisi’s original teachings into a conformist line of thinking, which defined and constituted the Confucian tradition of a later time.-------------- In Kuan-yun Huang’s The Lost Texts of Confucius’ Grandson, the shadowy figure of Zisi comes to life as an

Children’s literacy advocate John Schu and Caldecott Honor recipient Lauren Castillo celebrate the power of finding the perfect book.This is a word on a page. This is a page in a book. This is a book on a shelf ... waiting. With a seahorse kite in their hand, a child heads out with Dad to the library. On the way they stop at a park, joining lots of people, some of whom are flying kites, too. At the library, a person toting a big pile of books hands over a story on a favourite subject: the seahorse. All around, there are readers poring over books, each with their own questions, ideas to explore, hopes for the future ... and imaginations ready to spark. With a warm, lyrical text and expressive illustrations, John Schu and Lauren Castillo invite us to imagine the myriad of ways that books can foster connection and understanding – and how they can empower children to transform the world.

The pandemic left disorder and crises in its wake everywhere it struck. Drawing on disciplines including public health, politics, and socioeconomics, this book tracks the spread of COVID-19 to weave a coherent picture that explains how scientists learnt about the virus, how authorities reacted around the world, and how different societies coped. Written by a leading team of public health, policy, and economics experts, this volume provides an in-depth analysis of various countries’ responses to the onset of the pandemic, as well as suggestions to increase capacity and capability to fight future pandemics. The first part of the book provides an overview of global governance and international cooperation, economic and social consequences of the outbreak, and breakthroughs in mathematical modelling and COVID-19 vaccines. The second part of the book examines and compares specific countries and regions through the lens of good governance, social contract, and political trust. This book is e

Eternal Transience, Enlightened Wisdom:Masterpieces of Buddhist Art contextualises thirtythree bronze statues and thangkas of deities and gurus in Tibetan Buddhism from Tibet, Nepal, Pakistan and Mongolia dating from the 6th–19th centuries.From an art historical perspective, these Himalayan masterpieces reflect an array of aesthetic and artistic traditions from neighbouring regions across the Indian subcontinent and Central Asia. The book provides a comprehensive analysis of the artworks’ iconography and material culture.As part of Buddhism’s eternal journey from India to the Himalayas, China and Japan, the religious icons and objects of daily religious practice remain a testament to the shifting cultures that have engaged with Buddhism over the millennia.Acknowledging such a state of transience highlights the enlightened wisdom of Tibetan Buddhism as portrayed through the various artworks.「如來一相：佛教藝術藏珍」展出藏傳佛教藝術品，包括銅像及唐卡。展品源自6至19世紀西藏、尼泊爾、巴基斯坦，甚至遠及蒙古。藝術史上，藏傳佛教藝術興於喜馬拉雅山脈一帶，承襲了印度次大陸及中亞地區的美

城市永續環境行動的美麗，開展於以低碳社區為行動基礎的永續願景，以行動參與者為中心，編織低碳永續家園夢想，並實踐這個美麗的藍圖。本書建構了臺灣在地性的制度分析發展架構（Taiwan Institutional Analysis Development, TW-IAD, Framework），並發現城市永續環境行動參與者種類愈多元，未必有助於行動成果的達成，蓋異質多元參與者類型雖可提升行動樣態的豐富性，但分歧偏好卻使集體共識難以達成，故可能磨損了多元性價值的正面效益。參與者特質屬於志工、環境友善傾向及降低災害風險的實作者，其參與程度有助於環境永續行動成果的實踐。但相對地，公司、企業等營利性質參與者，其參與投入往往不利於低碳永續家園的實踐，故提倡綠色經濟發展及相關產業鏈串聯，實踐綠色經濟價值應為當務之急。