Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertisi
Building Services Design Methodology clearly sets out and defines the building services design process from concept to post-construction phase. By providing a step-by-step methodology for students and
Moller (learning resource center director, Colorado Mountain College) aims at helping librarians become more culturally sensitive to the needs, expectations, and customs of the Hispanic community. Sh
In Living with Juvenile Diabetes, author Victoria Peurrung, mother to two children with juvenile diabetes, provides answers and coping strategies for families everywhere who are struggling with juveni
Christine Blair clearly outlines a plan for motivating adults to use the tools and theological principles necessary to interpret biblical texts for themselves. She proposes the "five R's" model for te
This guide presents the orthopaedic surgeon with an unprecedented review of the most recent and advanced knowledge needed to diagnosis and treat PCL injuries successfully. The comprehensive and pract
Ansdell and Pavlicevic, research associates at a London music therapy center, explain the research process in four stages, outlining what students and practitioners need to plan, know, and do to resea
Successfully communicating with people from another culture requires learning more than just their language. While fumbling a word or phrase may cause embarrassment, breaking the unspoken cultural rul
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors
This book is a practical and comprehensive guide for clinicians, trainees, and students interested in developing their skills in providingPsychotherapy and Counseling to Asian American Clients. The au
This concise, in-depth guide explores the pros and cons of arbitration, the role of national laws, key elements of the arbitration agreement, and includes a detailed analysis of arbitration procedures
The Human Rights Act came into effect on 2nd October 2000, giving every citizen a clear statement of their rights and responsibilities. For public authorities - such as the NHS - the Act makes it a le
A founder of the Atlantic Theater Company, where she now teaches, and an acclaimed director, Karen Kohlhaas exposes what auditors are looking for in The Monologue Audition, the first book of its kind
This comprehensive book is written in an easy-to-use, understandable manner for professionals in the travel industry. The text adheres to the "ARC Industry Agent's Handbook," the industry standard fo
When you invest in expensive technology and systems, you want to get the most out of them. Process improvement has been used for years as an effective strategy to reduce costs, shorten cycle times, im
Emanating from an ALA conference on gaps in reference research, this guide assists librarians in conducting assessment studies, and justifying funding, for library service improvement. Chapters span p
This practical guide to the psychology of effective communication is suitable for anyone for whom communication in groups is a key part of their job. No previous knowledge of psychology is assumed and
Can a single book prepare you to cope with cultural differences around the world? Figuring Foreigners Out: A Practical Guide can with its self-training approach! Craig Storti, author of The Art of Cro
A Practical Guide to Using the Balanced Scorecard performance drivers Nils-Goran Olve, Jan Roy and Magnus Wetter Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of t
This translation guide is based on sound theoretical and pedagogical principles. Unlike other translation manuals available, it transcends crude dichotomies of "literal" vs. "free" translation, "speci
This guide, written by one of the foremost interpreters of early clarinet music, is intended for all clarinetists with a desire to investigate music of earlier periods. It contains practical help on b
How to hone your analytical skills and obtain high-quality data in the era of GMP requirements With increased regulatory pressures on the pharmaceutical industry, there is a growing need for capable a
Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product
With valuable insights from two breast cancer survivors who know their way around the medical system, this guide reveals how to create a self-care support system that can help women to maintain contro
Biochemistry Explained employs an innovative approach which has proven highly successful in the author's own classes. The author establishes a thorough understanding of the foundations of and common l
"Public meetings are the essence of democracy. This authoritative handbok is not for the bookshelf---it goes in the briefcase."Charles Cameron Administrator Washington County, OregonWhat Your Planning
The only comprehensive guide to wood specifically for landscape architects.Wood, with its unique warmth and richness, takes us back to the roots of our building heritage and back to the landscape. Lig
A comprehensive look at gas contracts and the significant changes they have gone through partially due to FERC Order 636 and activism of Gas Industry Standards Board.
Krages, an environmental lawyer, advises what organizations can do to set a framework and implement practices intended to achieve total environmental compliance. Rather than focus on specific laws, th
Buck Brannaman, a lifelong working cowboy and one of the most popular clinicians working today, shares hisinsights on the practical application of roping. Buck explains the fundamentals of rope-handli
Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.
Stage Design: A Practical Guide is designed to meet the needs of students and amateurs as well as professionals. Written in non-technical language, and with an emphasis on scenery design, it provides
Have you ever meant one thing, but said another? Reacted angrily when no offense was intended? Wished that the earth would open up and swallow you? Understanding Misunderstandings will help you get ou
This is the book for anyone who wants to become more self-reliant, from suburbanites with 1/4 of an acre to country homesteaders with several. The information is easily understood and readily applica
