Restaurant Marketing For Owners And Managers
商品資訊
系列名：Wiley Restaurant Basics Series
ISBN13：9780471226277
出版社：John Wiley & Sons Inc
作者：Shock
出版日：2003/10/03
裝訂／頁數：平裝／240頁
規格：23.5cm*15.2cm*1.9cm (高/寬/厚)
商品簡介
Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
作者簡介
JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.
JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.
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