There's never been a better time to be a marketer or entrepreneur than right now. Thanks primarily to the Internet, there is a world of free and inexpensive tactics to get the word out to the prospects of any small business. Free Marketing delivers more than 100 marketing ideas to help any small business owner or online entrepreneur generate new revenuewith almost no marketing budget.
With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.
Grow a successful business without letting your marketing budget stop you in your tracks. Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Preface.
Introduction.
Part 1: Build Your Reputation—Or Your Brand—For Free.
Chapter 1: Supercharge Your Online Reputation.
Chapter 2: Defend Your Reputation With Simple Free Tools.
Chapter 3: Turn Bad Reviews Into Free Marketing.
Chapter 4: Use Your Expert Knowledge to Create Customer-Attracting Content.
Chapter 5: Insane Refund Policy Profits.
Chapter 6: Being Irrational is Great Marketing.
Part 2: Simple Inexpensive Websites You Might Need.
Chapter 7: Lead Capture Pages and Squeeze Pages.
Chapter 8: A Sales Page Closes the Deal For You.
Chapter 9: A Community Site Builds Your Audience and Increases Loyalty.
Chapter 10: Blogging for Customers.
Part 3: The Habits of Online Marketing Success.
Chapter 11: Social Media and Free Marketing.
Chapter 12: Brevity is a Marketing Skill.
Chapter 13: Videos, Pictures and Testimonials Work Marketing Magic.
Part 4: Standing Out Online.
Chapter 14: Search Engine Optimization Simplified.
Chapter 15: Keyword Marketing.
Chapter 16: Get Found on Search Engines.
Chapter 17: Google Maps & Google Places.
Chapter 18: Fill up Google Places to Get Found.
Chapter 19: A Good Name Is Good Marketing.
Chapter 20: Fix Your “Bad Name” Instantly.
Chapter 21: Online Video as a Lead Generator.
Chapter 22: How to Fool Google and Wind Up On Top Every Time.
Part 5: Draw Your Business On a Napkin.
Chapter 23: Want More Leads Now? Draw a Funnel.
Chapter 24: Draw Your Ideal Clients if You Want to Meet Them.
Part 6: Start Hanging Out Where Your Prospect Hang Out.
Chapter 25: Using eBay and Craigslist to Find Your Audience.
Chapter 26: Find Good Marketing Partner Sites.
Part 7: Get Creative With the Media.
Chapter 27: Have a Press Kit Ready On Demand.
Chapter 28: Influence the Influential.
Chapter 29: Press Releases Marketing.
Part 8: Smart Phones are Taking Over the World.
Chapter 30: Text Marketing Can't be Ignored.
Chapter 31: Ask Customers to Put Their Phones to Use.
Chapter 32: The Power of Marketing with Mobile Pics.
Part 9: Inch-Wide Mile Deep Marketing.
Chapter 33: Become a World's Foremost Expert—Fast.
Chapter 34: Find Forum Fame.
Part 10: Video is No Longer Optional.
Chapter 36: Make Your Videos Go Viral.
Chapter 37: 24 Marketing Videos You Should Have..
Chapter 38: Essential Video Marketing Tools.
Chapter 39: Make Video Even if You Have a Face for Radio.
Part 11: Deliver Current Content Constantly.
Chapter 40: Call Yourself an Author and Sell More.
Chapter 41: Write a Book for an Instant Sales Boost.
Chapter 42: Write an Ebook in Days and Benefit for Years.
Chapter 43: A Targeted Newsletter as a Marketing Machine.
Chapter 44: Think FREE First.
Chapter 45: Use a Powerful Title for Your Marketing Content.
Chapter 46: Your Content Distribution Strategy.
Part 12: Social Media Marketing.
Chapter 47: Facebook as a Marketing Tool.
Chapter 48: Twitter as a Marketing Tool.
Chapter 49: Do Something Viral.
Chapter 50: Other Social Media Tools.
Part 13: Email Marketing is Auto-Pilot Marketing.
Chapter 51: The Tools and Language of Email Marketing.
Chapter 52: Automated Power-Marketing: Customer and Prospect E-mail.
Chapter 53: Managing Your Email on Auto-Pilot.
Chapter 54: Growing Your Email Lists on Auto-Pilot.
Chapter 55: An E-mail Newsletter Can be a Cash Generator.
Chapter 56: Add Hundreds or Thousands of Email Subscribers Quickly.
Part 14: Who's Driving Your Business?
Chapter 57: Using a Survey as a Marketing Tool.
Chapter 58: Give Them What They Want.
Chapter 59: Remember Who is in Charge.
Part 15: Spoiled Prospects and Customers are Loyal.
Chapter 60: Spoil Influential Customers In Creative Ways.
Chapter 61: Reminders Put Money in the Bank.
Chapter 62: Real Time Problem Solving IS Marketing.
Chapter 63: Put Greeting Cards on Autopilot.
Chapter 64: Give Your Customers a Voice to Build Loyalty.
Chapter 65: Build Loyalty and Credibility With a Membership Site.
Chapter 66: Holding Contests To Boost Exposure.
Part 16: Powerful Marketing Partnerships.
Chapter 67: Set Up a Three Way Win For an Instant Boost.
Chapter 68: Leverage the Power of Joint Ventures.
Chapter 69: Find Good Partners for Marketing Synergy.
Chapter 70: Bring Down the Barriers Between You and a Great Partner.
Chapter 71: Put Your Best Salesmen to Work on Straight Commission.
Chapter 72: Cross Promotions are Marketing Synergy.
Chapter 73: Use Guest Article Swaps for Easy Exposure to Targeted Audiences.
Chapter 74: Expert Interviews: Simple and Powerful Marketing Content.
Chapter 75: Recognize Top Services with a Testimonial for Unexpected Rewards.
Part 17: Make Your Story Powerful.
Chapter 76: Document the Story of Your Business.
Chapter 77: Create Your Unique Selling Proposition (USP) Based on Your Story.
Part 18: Actually, You are Selling YOU.
Chapter 78: When Using Humor in Your Marketing Be Sure To Laugh at Yourself.
Chapter 79: Share Your Life Openly for Marketing Authenticity.
Chapter 80: Distinguish yourself and your business with the X factor.
Chapter 81: Serving and Marketing at the Same Time.
Chapter 82: Strategically Asking for Help Can be Great Marketing.
Chapter 83: Be Controversial to Attract a Crowd.
Chapter 84: Become Increasingly Indispensable.
Chapter 85: Be Accessible or Be Ignored.
Chapter 86: The Passionate, Generous Artist in All of Us Must be Released.
Chapter 87: The Power of Your “Why”.
Chapter 88: Appealing To the Influential.
Part 19: We Like To Buy From Experts - So Become an Expert.
Chapter 89: Experts Make Videos - So MAKE VIDEOS.
Chapter 90: Start a Coaching or Mentoring Program.
Chapter 91: Teaching is Free Marketing.
Chapter 92: Creating Audios and Podcasting.
Chapter 93: Use Leverage to Grow Your Brand Fast.
Chapter 94: Tele-Seminars are Instant Expert Content.
Chapter 95: Webinars as the Ultimate Customer Follow Up and Presentation Tool.
Chapter 96: Improve on What Worked Before.
Chapter 97: Embrace Outsourcing for Some of Your Marketing Efforts.
Chapter 98: Replace ROI with RLC for Better Marketing Monitoring.
Chapter 99: Play Marketing Offense with Google Alerts.
Part 20: Grab Bag of Ideas.
Chapter 100: Collaboration isn't Complicated Anymore.
Chapter 101: Split Test for Marketing Power.
Chapter 102: Cool Marketing Brain Food.
Chapter 103: A Love of Learning as a Free Marketing Skill.
Index.
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