商品簡介
For students and researchers who have not written up case studies in business or the social sciences, two veterans of the craft update their textbook. It walks through the entire process from an idea to a finished document in chapters on such aspects as what a case is and why to write one, finding a case site and gathering data, organizing the case, testing and refining the teaching case, and alternative case formats such as multimedia and live case studies. No dates are cited for previous editions. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
