This textbook is uniquely and deliberately designed to help students understand the key issues of global business by connecting reality with theory. Divided into four parts, it covers critical issues of international business, introducing readers to interesting topics before discussing core concepts.
With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over 60 case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders.
Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find the textbook stimulating, since it demonstrates how theories and concepts work in real-world business settings.
Yongsun Paik is Director of the Center for Asian Business and a Professor of International Business and Management at Loyola Marymount University, USA. He is the co-author, with Charles M. Vance, of Managing a Global Workforce, 3rd edition, published by Routledge in 2014.
Dong Chen is an Associate Professor of International Business and Strategy at Loyola Marymount University, USA, and Guest Researcher at the Institute for Global Industry of Tsinghua University, China.
Jong-Wook Kwon is Professor and Director of the Cross-cultural Management Research Center at Kangwon National University, Korea.
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