Branded: Tell Your Story, Build Relationships, And Empower Learning

Move beyond mascots and clever taglines! From award-winning principal Eric Sheninger and marketing strategist Trish Rubin, BrandED invites school leaders into a smart conversation about the genuine power of brand in education.

“BrandED” is not a business brand concept designed for selling. It is an educator’s tool and skill-set for showcasing assets and strengthening relationships with all stakeholders. BrandED thinking captures the focused spirit of the outstanding work taking place in schools every day that can be easily recognized, talked about, and valued. This inspiring, practical guide will help you adopt a BrandED mindset for school improvement. Sheninger and Rubin offer proven strategies to:

• leverage digital tools to become the storyteller-in-chief and take control of your public relations
• strengthen internal and external communications among students, teachers, parents, and other stakeholders
• build better relationships with key stakeholders and establish strategic partnerships, resulting in increased resources
• promote connectivity, transparency, and community at your school
• build a positive culture that extends beyond the schoolhouse door

Today’s school leaders can’t remain in the ivory tower. BrandED will drive your professional and personal transformation, helping you to craft and share the powerful story of your unique school brand.

ERIC SHENINGER (@E_Sheninger) is a senior fellow and thought leader on Digital Leadership with the International Center for Leadership in Education (ICLE). An award-winning principal, he is the creator of the Pillars of Digital Leadership, a framework for transforming school cultures through sustainable change.

TRISH RUBIN (@trishrubin) consults with clients in education, business, and the nonprofit sector to build brand awareness, market services and products, develop visibility through PR and media, and build strategic partnerships.