Writing Feature Articles ― A Guide to Print and Digital Markets

Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online.

Mary Hogarth offers comprehensive guidance on every aspect feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice.

Topics include:

• Life as a freelance
• Building a professional profile
• Telling a story with images
• Developing a specialism
• Interviewing skills
• Profile and interview articles
• Working in publicity and advertising
• A career in magazines & newspapers
• Getting published overseas
• Understanding issues in media law and regulation.

The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice.

Mary Hogarth is an experienced educator, media specialist and writer, who was previously Head of Features Journalism at Southampton Solent University before joining Bournemouth University. Mary also runs a consultancy practice, themagazineexpert Ltd specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies.