Research Methods, Design, and Analysis

Encourages mastery of the basic principles of psychological research

Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.

Features
Thoroughly Covers Basic Principles – Students will learn the basic concepts of psychological research, how to plan a research study, the different kinds of psychological research, how to analyze and interpret data, and how to write their own research report.
Supports Student Learning – Concept Maps and Learning Objectives at the beginning of each chapter highlight key content for readers. Study questions throughout each chapter help students review material right after they have finished reading about it.Practice Tests at the end of each chapter allow students to assess their knowledge of the chapter material.
Explores Research – The text presents research in a critical, creative way that students will not only understand, but be able to apply to real-world experiences. Challenge Exercises at the end of each chapter expose students to the activities required in the conduct of research study and ensure they are learning the skills they need to perform real-life psychological research.