Data Driven Business Transformation - How To Disrupt, Innovate And Stay Ahead Of The Competition

Data Driven Business Transformation walks you through the journey of how to transform your business to unleash all that hidden value. It makes the business case, taking the reader stage by stage, using real world examples, through practical steps and learnings from people who have done this and succeeded. This book hand-holds anyone through their data driven transformation. Data Driven Business Transformation provides you with the knowledge, the plan, the vision and the language to transform your business.

It draws a clear distinction between ‘data transformation’, as opposed to ‘digital transformation’ (ie, technology and platforms), the latter of which is what most books in this genre are focused on. Equally, many books focus on data science (such as artificial intelligence, machine learning, predictive analytics, etc.). and so are missing vast parts of the journey.

A change in culture is key to transforming a business to be data driven. Data needs to sit at the heart of the business. Data Driven Business Transformation describes strategies and plans to change the data culture within a business so that everyone shares the same data driven vision.

The book is peppered with informative and entertaining case studies, and is written in a conversational tone making it appealing to anyone at any stage of of business development, from startup to C-Suite. It is essential for those who realise that technology (digital) is many cases in business is the problem, not the solution, whereas the power of data is transformational.

 Many businesses need or want to transform to survive or to thrive. The digital transformation was all about technology and platforms driving business and customers on line. Data enabled transformation is about exploiting data to provide key insights to drive business operations and value.

This book is written by two working CDOs , who are widely considered thought leaders in this area. They have put the rigors and creative practices of data-driven transformation to the test, as opposed to many other authors in this area who are either consultants or academics. Caroline and Peter offer a pragmatic, useful perspective, because they’ve done it themselves.

CAROLINE CARRUTHERS is Chief Executive of Carruthers & Jackson Ltd., a partnership in leading data-driven transformations formed by herself and Peter Jackson. During her career, she was the first group director for Data Management at the Lowell Group and the first chief data officer for Network Rail.

PETER JACKSON is Director of Group Data Sciences at Legal & General. During his career, he has been chief data officer at Southern Water, head of data at The Pensions Regulator and a developer of data strategies for businesses in the FMCG and financial services sectors. A keynote speaker with engagements all over the world, he's co-author of The Chief Data Officer's Playbook (with Caroline Carruthers).