T he Memory Marketplace is a provocative exploration of how our most intimate possession - memory - has been transformed into a tradable commodity. Blending insights from neuroeconomics, surveillance capitalism, identity politics, and futurism, the book reveals how corporations and governments harvest our recollections, curate our identities, and sell predictive futures based on our past. Each chapter unpacks the unsettling reality of mental privacy erosion, the commodification of trauma, and the algorithmic curation of collective memory. Written in a vivid, human style, it challenges readers to confront the invisible contracts they sign daily with their attention and autonomy. Ultimately, it asks: if memory is the currency of tomorrow, who controls the mint - and what does that mean for the dignity of forgetting, the sanctity of intimacy, and the future of human freedom?
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