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From driverless cars to smart thermostats, from autonomous stock-trading systems to drones equipped with their own behavioral algorithms, the internet now has direct effects on the physical world. Whi

Young fans of Ernie Cline's Ready Player One will love this classic video game inspired mystery filled with elements of Escape from Mr. Lemoncello's Library and From the Mixed Up Files of Mrs. Basil E

Our gadgets are getting smarter. Technology can log what we buy, customize what we consume and enable us to save and share every aspect of our existence. In the future, we're told, it will even make p

Arguing that technology is changing the way we understand human society, the award-winning author of The Net Delusion discusses how the disciplines of politics, culture, public debate, morality and hu

Our society is at a crossroads. Smart technology is transforming our world, making many aspects of our lives more convenient, efficient and?in some cases?fun. Better and cheaper sensors can now be emb

Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and ha

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especiall

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous impl

Imagine if all your personal thoughts about crushes, fears, enemies, and even kissing practice ended up on the Internet for everyone to read. That's what happens to Erin Swift when her super-secret bl

Young fans of Ernie Cline's Ready Player One will love this classic video game inspired mystery filled with elements ofEscape from Mr. Lemoncello's Library and From the Mixed Up Files of Mrs. Basil E.

Finally, here?s a brand-new book in Eric Carle?s extraordinarily popular Very series. And with a new surprise! When a little click beetle falls onto his back, he seeks the help of a wise old click bee

Looks at the shape of society in the digital age, of the direction in which the 21st Century may take us. From urging us to drop outdated ideas of the internet to showing how to design more humane and

《富比世》評選全球最具影響力行銷長亞歷克斯．舒茲淬鍊20年實戰經驗的數位行銷權威版★「如果沒有亞歷克斯的努力，臉書社群就無法將全球二十多億人連結在一起。」――馬克．祖克伯，Meta執行長★「（作者是）數位成長行銷領域名副其實的世界級專家……你不該忽視這本書。」――山姆．奧特曼，OpenAI執行長「點擊」是數位行銷的成功關鍵。只有有效點擊，才能將顧客興趣轉化為行動。然而，在實務上，數位行銷遠比想像中困難：預算難以掌控、成效難以評估，甚至連是否真正帶來獲利都說不清楚。當你無法釐清哪些行銷活動真的有效，他人的成功經驗往往也無法複製。行銷人不需要更多工具，而是一套拆解數位行銷運作邏輯並可直接應用的方法，幫你找出最適合產品或服務的策略。本書正是這樣的指南。作者亞歷克斯．舒茲是Meta行銷長，也是Facebook成長團隊的核心成員，參與打造全球數十億用戶規模的產品，並親歷企業從停滯到高速擴張的關鍵轉折，深刻理解行銷如何驅動規模與營收成長。● 建立核心架構：從轉換、管道、投放到素材選擇。● 提升投資報酬：辨識增幅效果，把預算花在刀口。● 強化成效衡量：建立可信任的數據，正確判讀結果。● 駕馭關鍵管道：拆解四大行銷管道的最佳應用方法。● 應對AI挑戰：工具持續演變，掌握不變的原則才能勝出。當方法正確且能穩定帶來轉換，成長就不再仰賴運氣，而是可以被驗證、被放大的結果。無論你在大型企業或新創團隊，本書都是提升決策品質與行銷成效的必讀之作。★各界盛讚★「很少人比亞歷克斯更理解行銷與成長，這歸功於他在臉書的多年經驗，這家公司無疑是全球在行銷和企業成長上表現最耀眼的組織之一。本書把這些洞見提煉成每個創辦人、行銷人員和執行者所需的實用和可行策略。」――丹尼爾．埃克（Daniel Ek），Spotify執行長「身為數十年來數位行銷界最頂尖的思想家與實踐者，亞歷克斯為任何規模的企業、任何層級的行銷人員提供非常重要的資源，告訴他們如何確保花每一塊錢都能創造更好的報酬。」――賽斯．麥特林斯（Seth Matlins），《富比世》CMO Network總經理「如果數位時代有行銷碩士課程，本書就是唯一的教材。想讓成效翻倍甚至倍增，就照書中的方法去做。」――安德魯．羅伯遜（Andrew Robertson），BBDO Worldwide 董事長「不懂行銷的人該讀，自認懂行銷的人更該讀。這是一本從過去出發、帶

A fascinating exploration of human navigation, both feat and foible, in the age of GPS and GoogleEarthWe live in a world crowded by street signs and arrows. With the click of a computer mouse we can f

Behind the scenes, stories, jokes and analysis of all the Monkey Island games, including many interviews of the creators. LucasArts has become a legendary developer in part because of The Secret of Monkey Island, which was created here in 1990. The Secret of Monkey Island, the world's most famous point-and-click adventure game, owes its reputation to its world of colourful, delightfully anachronistic pirates, to its Monty Python humour, but also, quite simply, to the fact that it revolutionised a genre. This book is a tribute to the adventures of Guybrush Threepwood, the great pirate. But it also aims to explain why Monkey Island represents a decisive step forward in the way a story can be told through a video game. It will also look back at the turbulent history of LucasArts and Telltale Games, discover a few recipes for voodoo toddy, learn interactive pirate reggae songs, shine at a social gathering of forty-something geeks and discover lines as sharp as a boarding sword (useful for

密室逃脫X實境解謎X城市尋寶一場獎賞優渥，卻危機四伏的密室逃脫遊戲，你有沒有勇氣按下開始鍵？◎得獎紀錄★亞馬遜網路書店當月最佳好書★美國青少年圖書館協會選書◎本書3大特色特色1 文學X密室逃脫：結合《馬爾他之鷹》等知名作品與解謎元素，打造實境版的密室逃脫小說。特色2 探討種族議題：穿插二次大戰時日裔美國人的真實遭遇，讓讀者看見美國歷史的另一面。特色3 閱讀能力再

建立安全數位世界的第一本書◎國際科技安全專家布魯斯‧施奈爾對未來趨勢的嶄新建議◎CYBERSEC台灣資安大會主席吳其勳專文導讀😈你開著車，突然收音機不聽使喚，接著是雨刷、空調、引擎……😈 2016年，烏克蘭的高壓變電所被搖控關閉。😈2017年的某個週末，全球有15萬台印表機突然開始印起各種嘲諷訊息。 以上這些，在這個萬物與網路高度連結的時代可能愈來愈容易發生。在這樣的網路世界裡，我

Old MacDonald had a farm . . . in Washington! In this delightful Washington twist on the familiar farm tune, the orca goes click click here, the goldfinch goes tweet tweet there, and everywhere’s ther

Old MacDonald had a farm . . . in Canada! In this delightful Canadian twist on the familiar farm tune, the moose goes grunt grunt here, the beluga goes click click there, and everywhere’s there’s lots

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Originally published in 1948. This title available in eBook format. Click here for more information.Visit our eBookstore at: www.ebookstore.tandf.co.uk.

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"Brilliant... explains how the rhetoric of competition has invaded almost every domain of our existence.” - Evgeny Morozov, author of To Save Everything, Click Here "A sparkling, original, and provoca

10% discount offer for ICCA Members, please click here for the order form. The Yearbook Commercial Arbitration continues its longstanding commitment to serving as a primary resource for the intern

Now also available as eBook, click here to buy and download your copy now French law displays many characteristics that set it apart in a world class of its own. It can be said to proceed from a n

Click here to view the Hatfield and McCoy Family Tree America's most notorious family feud began in 1865 with the murder of a Harmon McCoy, a Union soldier, by a Confederate Hatfield relative. But Sou

Click here to find out about the 2009 MLA Updates and the 2010 APA Updates. Designed to be clear and simple, How to Write Anything re-imagines how texts work, with support for students wherever they a

Click here to take a guided tour of Making the Move! Written specifically for K-12 teachers, this book covers all aspects of online education. Unique in its focus on K-12 learning, this book s

Click here to take a guided tour of the Second Edition! Classroom Assessment for Student Learning, 2/e is a combination textbook and workbook grounded in research shown to increase student motiva

Click here for Emma Wildes' brand-new novella, available as an exclusive eBook! Lady Cecily Francis is resigned to become the wife of Lord Drury, the man she suspects her sister is pining for. But u

Click here to find out about the 2009 MLA Updates and the 2010 APA Updates. Designed to be clear and simple, How to Write Anything combines the thoughtfulness of rhetorics with the efficiency of brief

Click here to find out more about the 2009?MLA Updates and the 2010 APA Updates.?Andrea A. Lunsford’s years of experience in the classroom and in the field have given her a unique understanding of how

Click here to find out about the 2009 MLA Updates and the 2010 APA Updates. Designed to be clear and simple, How to Write Anything re-imagines how texts work, with support for students wherever they a

Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates. Adapted from the best-selling "St. Martin's Guide to Writing," "Axelrod and Cooper's Concise Guide to Writing "provides

Click here to find out more about the 2009?MLA Updates and the 2010 APA Updates.?Elements of Argument was the first text based on the accessible Toulmin model — the model of argument that fits best wi

Click here to find out more about the 2009?MLA Updates and the 2010 APA Updates.?The Structure of Argument was the first text based on the accessible Toulmin model — the model of argument that fits be

Click here to find out more about the 2009?MLA Updates and the 2010 APA Updates.?Adapted from the best-selling St. Martin’s Guide to Writing, Axelrod and Cooper’s Concise Guide to Writing provides str