Free Ride

I’m crazy, deranged, and psychotic. I’m out of my mind and my life isn’t even mine half the time. Having Dissociative Identity Disorder, it’s an accurate assumption.Born an MC brat, my only dream is t

This book provides a novel account of the public goods dilemma. The author shows how the social contract, in its quest for fairness, actually helps to breed the parasitic ?free riding” it is meant to

We live in a gotcha media culture that revels in exposing the foibles and hypocrisies of our politicians. But one politician manages to escape this treatment, getting the benefit of the doubt and a po

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Rob

This book provides a novel account of the public goods dilemma. The author shows how the social contract, in its quest for fairness, actually helps to breed the parasitic ?free riding” it is meant to

NESsT is an organization that develops sustainable social enterprises to solve critical social problems in emerging market economies. NESsT believes that social enterprise is a powerful tool that prov

NESsT is an organization that develops sustainable social enterprises to solve critical social problems in emerging market economies. NESsT believes that social enterprise is a powerful tool that prov

Courageous. Uplifting. Triumphant. The story of Kweisi Mfume is a classic American saga. Uprooted from the rural tranquillity of Turners Station and thrust upon the gritty streets of west Baltimore, t

In this entertaining volume, you’ll find Governor General Award-winner Margaret Avison and American sci-fi novelist Piers Anthony rubbing shoulders with Blag Dahlia and Ben Bachelder. You&

A boy steals a ticket to an amusement park and gets the ride of a lifetime—literally. The first day of middle school turns into a free-for-all when the gym teacher offers a “get-out-of-gym-free” card.

The hilarious fox and bear double act from bestseller Chris Naylor-Ballesteros is back for a second adventure.Bert is CERTAIN he can ride his bike as well as Frank, but he is very wobbly! And even when they BOTH try riding Frank’s bike . . . it still goes very wrong! Will the best friends make it all the way down from the big hill? Of course! All they need is a little bit of confidence and trust in each other!This warm and entertaining story about friendship is guaranteed to get children giggling!Every Nosy Crow paperback picture book comes with a free ‘Stories Aloud’ audio recording – just scan the QR code and listen along!

The New York Times-bestselling Fly Guy series goes on an action-packed adventure by boat, train, plane, and beyond!Dad takes Fly Guy and Buzz for a car ride, but in a funny and wacky turn of events, F

一堂價值9兆日圓的商品企劃課 市場調查、創意發想、消費者分析、提案書撰寫…… 具備這些企劃能力是基本，但要如何高人一等？ 麒麟淡麗〈生〉、冰結、KIRIN FREE 傳奇熱銷商品開發者的企劃絕技，首度曝光！ 還要告訴你： 這些殿堂級商品背後的「創造性破壞」思維 本書作者和田徹在日本麒麟啤酒公司服務30年，開發了「冰結」、「淡麗」等史無前例的熱銷商品，創下超過9兆日圓的銷售額，他也是開創全球無酒精啤酒市場的第一人。 原本他在公司負責的酒類，再怎麼暢銷，頂多也只能賣10萬瓶，但後來他卻企劃出銷售破100億瓶的「冰結」、破420億瓶的「淡麗」，到底他的企劃方法做了什麼改變？ 和田徹在書中首度公開24種打造殿堂級熱銷商品的技巧，一開始就明白點出，在既有市場中與類似商品競爭，只會把市場做小，利潤越來越低；重點應該是「重新改造市場」，也就是「創造性破壞」，這可以從想像消費者10～30年後的理想生活開始。 做企劃最常遇到的問題就是沒靈感，作者特別分享了讓想像力爆發的技巧，例如：「超越、極端、逆轉發想法」、利用「多重標籤」整理腦內資訊。除了解說成功案例，也徹底分析滯銷商品的問題點，並指出失敗案例應該怎麼做才能獲得重生。 另外，做企劃不是一個人的事，本書也分享如何取得團隊成員的誠心支持，以及怎麼做才能說服主管、老闆力挺自己的企劃。 只要掌握書中技巧，任何人都有機會將靈感轉化為熱銷商品，創造出更龐大、更創新的市場，為職涯留下亮眼成績。 本書特色 1.強調「新市場思維」的企劃方向 2.揭露麒麟啤酒「淡麗」、「冰結」等熱銷商品的誕生祕辛 3.商品企劃手繪稿首次曝光，一窺世界級企劃的創意細節 4.各行各業、新手到行家都適用的靈感發想法 好評推薦（依姓氏筆畫排列） 王鵬／酒類專家 李仁毅／臉書社團「日本行銷最前線」版主 愛瑞克／《內在原力》系列作者、TMBA共同創辦人

A wonderfully humorous rhyming story with a house-that-jack-built style story about an unlucky surfer on his journey to the beach to catch the perfect wave. Brilliant, retro illustrations and joyful repetitions that will delight adults and children alike!One very patient surfer on his way to the beach finds himself giving all manner of unlikely characters a ride. Will they all make it?!A surfer is off to the seaside in search of the perfect wave. On the road he ends up giving a ride to all sorts of whacky characters: a soon-to-be married diver, a tired super hero, a bored alligator, a wanted criminal, a scared little girl ... But will the occupants of the increasingly overcrowded car make it to the beach? A wonderfully humorous story, playing on repetitions that will delight children!

Syd Hoff’s beloved characters Danny and the Dinosaur are together again in an all-new Level One I Can Read, when Danny and the dinosaur learn to ride bikes!When a new bicycle exhibition opens, Danny d

Charlie keeps saying that he won't ride again, but his friends won't believe him. After all, he has a place at racing school starting in a couple of months. OK, so he had an accident and fell off his

A first airplane ride can be very exciting! Watching planes take off and land, going through security, walking the jet way, finding the right seat, watching out the window as the plane taxis down the

In 1978, Sally Ride, a PhD candidate at Standford University, responded to a newspaper ad to join the US astronaut program. She was accepted and became the first American woman astronaut to fly in spa

Free as in Freedom interweaves biographical snapshots of GNU project founder Richard Stallman with the political, social and economic history of the free software movement. It examines Stallman's uniq

It’s the best thing since buttered toast — Mercy Watson in paperback! Mercy loves nothing more than a ride in the convertible, with the wind tickling her ears and the sun on her snout. But one day

Get ready for a magical bedtime train ride in this soothing story that helps children settle down to sleep.Perfect for fans of the “Ten Minutes” to Bed series, There’s a Bear in Your Book and Goodnight Moon.Join the adventures of these adorable baby animals as they ride the Night-Time Train and get ready for bed, stopping at some magical places along the way.At Pyjamaville, helpful birds will find the comfiest clothes,At Toothbrush Town, a friendly octopus is waiting to brush everyone’s teeth!Then let’s curl up with a story at Library Land before the last stop of all . . . Starlight Skies, where your bed in the clouds awaits.Reading this lyrical rhyming story to a child is a wonderful way to help them wind down, ready for sleep.Children will fall in love with Margarita Kukhtina’s captivating artwork, and will enjoy spotting some familiar fairy tale characters along the way!“Irresistible” – The Sunday Times on The Quickest Bedtime Story Ever, also by Louise Fitzgerald, illustrated by Ka

Be inspired by the life of Sally Ride, the first American woman in space, with this engaging picture book designed especially for young readers. Little Sally grew up in California, USA and soon realised that she had a passion for science. She loved it so much that she studied it at university and became a Doctor of Physics.One day, whilst reading the student newspaper, Sally saw that NASA was looking for astronauts. Women could apply, having never been able to before... so she went for it! Sally was chosen, and in 1983 became the first American woman to fly in space. Sally believed that science should be exciting and inclusive, and that everyone should be able to reach for the stars! So, after hanging up her space suit, Sally, with her partner Tam, founded Sally Ride Science, an organisation that encourages better science education. This powerful book features stylish and quirky illustrations and extra facts at the back, including a biographical timeline with historical photos and a de

一堂價值9兆日圓的商品企劃課 市場調查、創意發想、消費者分析、提案書撰寫…… 具備這些企劃能力是基本，但要如何高人一等？ 麒麟淡麗〈生〉、冰結、KIRIN FREE 傳奇熱銷商品開發者的企劃絕技，首度曝光！ 還要告訴你： 這些殿堂級商品背後的「創造性破壞」思維 ★限量贈品版 贈品名稱：百樂PILOT-魔擦系列-魔擦印章 尺寸：55x14x14mm 數量：2個（不同款各1個） 特色：特殊研發墨水，可蓋可擦的印章 註：作者在本書第3章分享了他愛用的文具，其中之一便是百樂的魔擦系列商品 本書作者和田徹在日本麒麟啤酒公司服務30年，開發了「冰結」、「淡麗」等史無前例的熱銷商品，創下超過9兆日圓的銷售額，他也是開創全球無酒精啤酒市場的第一人。 原本他在公司負責的酒類，再怎麼暢銷，頂多也只能賣10萬瓶，但後來他卻企劃出銷售破100億瓶的「冰結」、破420億瓶的「淡麗」，到底他的企劃方法做了什麼改變？ 和田徹在書中首度公開24種打造殿堂級熱銷商品的技巧，一開始就明白點出，在既有市場中與類似商品競爭，只會把市場做小，利潤越來越低；重點應該是「重新改造市場」，也就是「創造性破壞」，這可以從想像消費者10～30年後的理想生活開始。 做企劃最常遇到的問題就是沒靈感，作者特別分享了讓想像力爆發的技巧，例如：「超越、極端、逆轉發想法」、利用「多重標籤」整理腦內資訊。除了解說成功案例，也徹底分析滯銷商品的問題點，並指出失敗案例應該怎麼做才能獲得重生。 另外，做企劃不是一個人的事，本書也分享如何取得團隊成員的誠心支持，以及怎麼做才能說服主管、老闆力挺自己的企劃。 只要掌握書中技巧，任何人都有機會將靈感轉化為熱銷商品，創造出更龐大、更創新的市場，為職涯留下亮眼成績。 本書特色 1.強調「新市場思維」的企劃方向 2.揭露麒麟啤酒「淡麗」、「冰結」等熱銷商品的誕生祕辛 3.商品企劃手繪稿首次曝光，一窺世界級企劃的創意細節 4.各行各業、新手到行家都適用的靈感發想法 好評推薦（依姓氏筆畫排列） 王鵬／酒類專家 李仁毅／臉書社團「日本行銷最前線」版主 愛瑞克／《內在原力》系列作者、TMBA共同創辦人

內向的你不用改變個性只要一個小小動作就能以柔克剛安靜快速解決職場難題 日本廣告文案鬼才、「論文狂」川上徹也，從社會心理學、行為經濟學、認知神經科學等行為科學領域的經典案例與最新研究中，為擁有內向特質的你嚴選46個技巧，幫助你痛快解決職場上的行銷、企畫、文案、議價等難題。例如： 【當客戶說「我不需要」，就不太敢繼續推銷下去……】◇科學解方1社會心理學家席爾迪尼(Robert Cialdini)等人曾做過一個實驗，在推銷信的開頭多寫一句「請想像一下」，並用第二人稱「您」來串聯整篇文章，成功率多了近三成！因為收到信的消費者，能真實地想像使用後的生活樣貌，體認到「這是和我有關的服務」。請您也想像一下，使用上面這一招後，工作將會更得心應手吧！◇科學解方2美國西伊利諾大學曾針對42個心理學研究（受試者22,000人）進行分析，發現只要在會議或談判最後，加上「一句話」，對方同意的機率就會倍增。這句話就是：「不過，最後還是由您決定。」(But you are free)所以下次不妨在推銷最後，加上這句話強調一下，對方自然就想找你買！ 有內向特質的人也很常苦惱「溝通」問題，本書也一併提出科學解方。例如： 【總是有人不遵守文件繳交期限，最討厭催討了……】◇科學解方諾貝爾經濟學獎得主、行為經濟學家理查．塞勒(Richard Thaler)提出「推力」(nudge)概念，英國政府加以運用，只在催繳稅款通知上多寫這一行字：「大多數的英國國民都有納稅」，讓尚未繳納的人覺得「我也得趕快繳稅才行」，結果補繳率上升三成！你也可以運用這種「大多數人所選擇的趨勢」來引導決定，暗示對方「你是少數派」，文件回收率就可望改善！ 【拜託同事做一件麻煩的工作，心情總是特別沉重……】◇科學解方哈佛大學研究，運用「因為××，所以能不能幫我○○」說明理由，會比只說「能不能幫我○○」更有機會獲得同意。理由不必太冠冕堂皇，例如請人寫稿時，就說「很想拜讀K先生您的大作」即可。這樣一個小動作，說不定就能讓對方爽快地答應喔！ 只要善用本書的46個技巧，你將擁有「以柔克剛」的力量，不必強硬地主張己見，也能引導對方主動做出自己想要的選擇，想都不想就說YES！ 絕讚推薦李崇建│作家林育聖│「文案的美」負責人鄭緯筌│「Vista寫作陪伴計畫」主理人愛瑞克│《內在原力》

Do you hear the beasts scratching at the door? Theyve been sleeping too long, and now theyre getting feisty. Do you ever wonder how to be wild and free again?Through a mash-up of poetry, comic fiction

Funny and totally true childhood biographies and full-color illustrations tell tales from the challenging yet defining growing-up years of Albert Einstein, Jane Goodall, Marie Curie, and 12 other brilliant scientists.Every great scientist started out as a kid. Before their experiments, inventions, and discoveries that changed the world, the world's most celebrated scientists had regular-kid problems just like you.*Stephen Hawking hated school, and preferred to spend his free time building model airplanes, inventing board games, and even building his own computer.*Jane Goodall got in trouble for bringing worms and snails into her house.*And Neil deGrasse Tyson had to start a dog-walking business to save up money to buy a telescope.Readers ages 8 to 12 years old will learn all the stories of a diverse and inclusive group—also including Temple Grandin, Nikola Tesla, Ada Lovelace, Benjamin Franklin, Isaac Newton, Rosalind Franklin, Sally Ride, Rachel Carson, George Washington Carver, and V

How is it possible to live free and joyful in this world of domination? The key idea Nietzsche offers us is this: don't hide from struggle in fantasy worlds or imaginary futures, but affirm life, say

In 1971, French jazz critics Philippe Carles and Jean-Louis Comolli co-wrote Free Jazz/Black Power, a treatise on the racial and political implications of jazz and jazz criticism. It remains a testimo

When Cow gets her hooves on the farmer's car, she takes it for a wild ride through the country. Moooo! But a bump in the road brings this joy ride to a troublesome end. Moo-moo. . . Has Cow learned he

In this almost wordless picture book, a host of woodland creatures take a child's sledge for a night time joy ride. Their whimsical ride is gorgeously depicted in bold watercolour, complemented by hum

With all his allegiances wiped away by the mistakes he's made, embedded journalist Matty Roth watches as the Free States of America and the US wage civil war on the island of Manhattan - also known as